Landlord Audience in Germany
Landlord has an estimated audience of 770,641 people in Germany. 48.9% are female, 51.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Goes, Dog breed, Stradivarius, Natural rubber.
The average Landlord fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Goes, Dog breed, with strongest over-indexing on Progressive rock (3.68× the country average). Demographically, the Landlord audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Landlord fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.9 |
| Estimated audience size | 770,641 |
Audience persona
The typical Landlord fan in Germany is balanced, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,009 | 1.29× |
| Bayern | 91,420 | 0.74× |
| Baden-Württemberg | 88,105 | 0.84× |
| Niedersachsen | 69,469 | 0.93× |
| Sachsen | 45,990 | 1.22× |
| Hessen | 45,219 | 0.77× |
| Berlin | 39,014 | 1.13× |
| Rheinland-Pfalz | 35,935 | 0.93× |
| Brandenburg | 27,303 | 1.14× |
| Schleswig-Holstein | 25,989 | 0.94× |
| Sachsen-Anhalt | 24,635 | 1.23× |
| Thüringen | 21,384 | 1.09× |
| Mecklenburg-Vorpommern | 17,731 | 1.21× |
| Hamburg | 16,411 | 0.94× |
| Saarland | 6,648 | 0.7× |
| Bremen | 5,927 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.68× | Music & Radio |
| Goes | 1.73× | Travel & Leisure |
| Dog breed | 1.62× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.76× | Cars & Mobility |
| Pillow | 1.66× | Home & Garden |
| Business English | 2.86× | Business & Career |
| Israel | 1.9× | Travel & Leisure |
| Este, Veneto | 1.93× | Travel & Leisure |
| Necktie | 3.92× | Fashion & Accessoires |
| Corfu (regional unit) | 2.18× | Travel & Leisure |
| Atkins diet | 4.09× | Health |
| Nurse education | 1.53× | Kids & Family |
| Klepon | 23.98× | Food & Beverages |
| Volvo V60 | 2.7× | Cars & Mobility |
| Hypertext | 1.63× | Technology & Electronics |
| Hakone, Kanagawa | 3.41× | Travel & Leisure |
| Keeper (password manager) | 2.21× | Technology & Electronics |
| Hundertwasserhaus | 2.75× | Travel & Leisure |
| Geothermal heating | 2.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.72 |
| Early Adopter Mentality | POWER | 2.17 |
| Design Affinity | PREMIUM | 1.91 |
| Quality Awareness | PREMIUM | 1.89 |
| Urban Lifestyle | OPEN | 1.52 |
| Community Orientation | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 10.4% |
| Italy | 8.5% |
See Landlord audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Landlord have in Germany?
Landlord has an estimated audience of 770,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Landlord fans?
48.9% of Landlord fans are female, 51.1% are male, with an average age of 43.9 years.
Which brands do Landlord fans like most?
Landlord fans show strongest brand affinity for Progressive rock (3.68×), Goes (1.73×), and Dog breed (1.62×) over the country average.
Where do Landlord fans live in Germany?
Landlord fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,009), Bayern (reach 91,420), and Baden-Württemberg (reach 88,105). These three regions account for the largest share of the active audience.
What other brands do Landlord fans also like?
Beyond Landlord itself, the audience over-indexes on Goes (1.73×), Dog breed (1.62×), Stradivarius (1.97×), and Natural rubber (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Landlord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.