Landlord Audience in United States

Landlord logo

Landlord has an estimated audience of 15,852,439 people in United States. 54.7% are female, 45.3% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, headspace, Cherish (group).

The average Landlord fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (15.72× the country average). Demographically, the Landlord audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Landlord fans

Demographic split for Landlord audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.4
Estimated audience size15,852,439

Audience persona

The typical Landlord fan in United States is balanced, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Landlord in United States
RegionReachAffinity
California2,420,0011.39×
Texas1,668,1191.22×
Florida1,280,5411.19×
New York1,194,0651.35×
Illinois757,9801.44×
Virginia576,0191.49×
Georgia542,7841.11×
Pennsylvania533,6931×
Colorado517,1302.07×
North Carolina461,1800.97×
Ohio461,0230.94×
New Jersey459,5641.14×
Michigan391,8370.95×
Massachusetts367,1641.18×
Maryland334,7551.23×
Washington323,7451.02×
Arizona302,3430.93×
Indiana278,2150.96×
Tennessee274,2110.86×
Missouri256,2981×
South Carolina226,6630.95×
Louisiana220,0471.08×
Wisconsin216,6540.91×
Kentucky196,3960.99×
Minnesota193,5710.85×
Oregon191,4281.05×
Alabama177,3850.8×
Nevada176,2761.15×
Connecticut164,5961.04×
Oklahoma163,7230.93×
Kansas134,4441.08×
Arkansas121,4280.93×
Mississippi119,7000.92×
Iowa114,1680.87×
Utah107,9850.76×
Nebraska84,0401.06×
New Mexico70,2030.88×
Hawaii67,7350.99×
Rhode Island53,1231.05×
Idaho51,7920.65×
Washington, District of Columbia51,5251.08×
West Virginia50,0770.68×
New Hampshire50,0630.8×
Maine47,2510.83×
Delaware39,0100.89×
Montana34,2700.78×
South Dakota26,3720.72×
Alaska22,6540.67×
North Dakota21,7700.67×
Vermont19,3320.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Landlord audience
BrandAffinityCategory
Governor of Michigan15.72×Politics & Society
Goop10.49×Internet & Social Media
Wok9.83×Food & Beverages
headspace12.97×Health
Cherish (group)14.81×Music & Radio
Google Home8.46×Technology & Electronics
Hibachi10.26×Food & Beverages
Fairy godmother9.19×Literature
Grinch4.86×Movies & TV
Hipster11.35×Politics & Society
Vocal harmony5.29×Music & Radio
Grace Slick10.11×Music & Radio
Israel2.38×Travel & Leisure
Kikar HaShabbat17.45×News
El Paso County, Colorado13.44×Travel & Leisure
TV Fanatic10.87×Movies & TV
No Escape (1994 film)9.85×Movies & TV
Guitarist (magazine)8.81×Music & Radio
Hardik Pandya11.24×Sports
Cryptic crossword11.12×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Landlord audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
Career OrientationPOWER1.55
Quality AwarenessPREMIUM1.51
Urban LifestyleOPEN1.45
IndulgenceJOY1.44
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Landlord
CountryShare
United States30.5%
United Kingdom10.4%
Italy8.5%

See Landlord audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Landlord have in United States?

Landlord has an estimated audience of 15,852,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Landlord fans?

54.7% of Landlord fans are female, 45.3% are male, with an average age of 44.4 years.

Which brands do Landlord fans like most?

Landlord fans show strongest brand affinity for Governor of Michigan (15.72×), Goop (10.49×), and Wok (9.83×) over the country average.

Where do Landlord fans live in United States?

Landlord fans in United States are most concentrated in California (reach 2,420,001), Texas (reach 1,668,119), and Florida (reach 1,280,541). These three regions account for the largest share of the active audience.

What other brands do Landlord fans also like?

Beyond Landlord itself, the audience over-indexes on Goop (10.49×), Wok (9.83×), headspace (12.97×), and Cherish (group) (14.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Landlord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.