Rascasse Audience Intelligence

Landlord Audience in United States

A data profile of the people who buy, follow and care about Landlord in United States — modelled from more than twelve digital signal sources. Landlord has an estimated audience of 15,852,439 people in United States.

#1492among Topic in United States#171in Home & Garden

The average Landlord fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Apartment, Airbnb, Microwave oven, with strongest over-indexing on Apartment (2.19× the country average).

Demographically, the Landlord audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Landlord fan in United States is balanced, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Apartment.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Landlord profile in United States.

Audience size
15.9M
in United States
Gender
54.7%♀
45.3% male
Age
44.4
average years
Country rank
#2189
Topic in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Landlord fans

54.7% are female, 45.3% are male, average age 44.4.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Landlord audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.4
Estimated audience size15,852,439
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Landlord audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Landlord audience comes from United States.

Worldwide audience distribution share by country for Landlord
CountryShare
United States30.5%
United Kingdom10.4%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Landlord audience in United States is strongest.

Fig. 05

Top regions by affinity

Landlord fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.62×
02Colorado~400K1.62×
03California~2M1.27×
04Virginia~500K1.24×
05Illinois~600K1.23×
06Maryland~300K1.16×
07Massachusetts~400K1.15×
08New Jersey~500K1.14×
09Kansas~100K1.13×
10Florida~1M1.11×
11Missouri~300K1.11×
12Texas~1.5M1.10×
13South Dakota~40K1.10×
14Louisiana~200K1.09×
15Nevada~200K1.08×
16Washington~300K1.06×
17Connecticut~200K1.05×
18Rhode Island~50K1.05×
19Georgia~500K1.04×
20Washington, District of Columbia~50K1.04×
21Hawaii~70K1.03×
22Wisconsin~200K1.00×
23Oregon~200K1.00×
24Nebraska~80K1.00×
25Pennsylvania~500K0.98×
26Alaska~30K0.97×
27Mississippi~100K0.96×
28Delaware~40K0.96×
29Ohio~500K0.95×
30North Carolina~500K0.95×
31South Carolina~200K0.95×
32Kentucky~200K0.95×
33Arkansas~100K0.95×
34Vermont~30K0.95×
35Michigan~400K0.93×
36Oklahoma~200K0.93×
37Maine~50K0.93×
38Indiana~300K0.92×
39New Mexico~70K0.92×
40Alabama~200K0.91×
41Iowa~100K0.91×
42Arizona~300K0.90×
43Montana~40K0.90×
44West Virginia~60K0.88×
45North Dakota~30K0.88×
46Tennessee~300K0.86×
47New Hampshire~50K0.86×
48Minnesota~200K0.85×
49Idaho~60K0.82×
50Utah~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Landlord, United States
0.80×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Landlord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Landlord audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure12.12×
02Mineral waterFood & Beverages3.06×
03Residential areaHome & Garden3.05×
04Microwave ovenHome & Garden2.86×
05Property finderHome & Garden2.48×
06LodgingTravel & Leisure2.37×
07ApartmentBusiness & Career2.19×
08Real propertyHome & Garden2.01×
09SubwayFood & Beverages1.89×
10IKEAHome & Garden1.88×
11GeneticsKids & Family1.84×
12Discount storesShopping1.84×
13AirbnbTravel & Leisure1.83×
14Mortgage loansBusiness & Career1.79×
15ExpediaTravel & Leisure1.78×
16RedditInternet & Social Media1.71×
17Burger KingFood & Beverages1.67×
18Pizza HutFood & Beverages1.63×
19Shopping mallsShopping1.58×
20RecreationTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Landlord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Landlord audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Quality AwarenessPREMIUM1.58×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Landlord audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.82×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Landlord have in United States?

Landlord has an estimated audience of 15,852,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Landlord fans?

54.7% of Landlord fans are female, 45.3% are male, with an average age of 44.4 years.

03

Which brands do Landlord fans like most?

Landlord fans show strongest brand affinity for Apartment (2.19×), Airbnb (1.83×), and Microwave oven (2.86×) over the country average.

04

Where do Landlord fans live in United States?

Landlord fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Landlord fans also like?

Beyond Landlord itself, the audience over-indexes on Airbnb (1.83×), Microwave oven (2.86×), Subway (1.89×), and Lodging (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Landlord audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Landlord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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