A data profile of the people who buy, follow and care about Landlord in Italy — modelled from more than twelve digital signal sources. Landlord has an estimated audience of 4,422,716 people in Italy.
The average Landlord fan in Italy is 47.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Reverse mortgage, Wikipedia, Group buying, with strongest over-indexing on Reverse mortgage (54.9× the country average).
Demographically, the Landlord audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Landlord fan in Italy is balanced, around 47.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Reverse mortgage.
The key figures that characterise the Landlord profile in Italy.
46.3% are female, 53.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 47.1 |
| Estimated audience size | 4,422,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Landlord audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 10.4% |
| Italy | 8.5% |
Where the Landlord audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~200K | 1.84× | |
| 02 | Lombardy | ~1M | 1.31× | |
| 03 | Aosta Valley | ~10K | 1.10× | |
| 04 | Lazio | ~600K | 1.04× | |
| 05 | Molise | ~20K | 1.04× | |
| 06 | Tuscany | ~300K | 1.01× | |
| 07 | Emilia-Romagna | ~400K | 0.99× | |
| 08 | Basilicata | ~40K | 0.98× | |
| 09 | Veneto | ~300K | 0.97× | |
| 10 | Friuli-Venezia Giulia | ~80K | 0.97× | |
| 11 | Piedmont | ~300K | 0.95× | |
| 12 | Marche | ~100K | 0.95× | |
| 13 | Trentino-Alto Adige/Südtirol | ~80K | 0.95× | |
| 14 | Umbria | ~70K | 0.95× | |
| 15 | Abruzzo | ~90K | 0.93× | |
| 16 | Sardinia | ~100K | 0.92× | |
| 17 | Calabria | ~100K | 0.91× | |
| 18 | Puglia | ~300K | 0.88× | |
| 19 | Campania | ~400K | 0.87× | |
| 20 | Sicilia | ~300K | 0.86× |
The strongest cross-interests of the Landlord audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reverse mortgage | Business & Career | 54.90× | ||
| 02 | Group buying | Shopping | 9.26× | ||
| 03 | Convenience food | Food & Beverages | 8.48× | ||
| 04 | Global warming | Politics & Society | 8.33× | ||
| 05 | Cider | Food & Beverages | 7.07× | ||
| 06 | Mineral water | Food & Beverages | 5.22× | ||
| 07 | Property finder | Home & Garden | 5.03× | ||
| 08 | New Testament | Politics & Society | 4.39× | ||
| 09 | Wikipedia | Internet & Social Media | 3.99× | ||
| 10 | Baking powder | Food & Beverages | 3.82× | ||
| 11 | Rail transport | Travel & Leisure | 3.05× | ||
| 12 | Snack food | Food & Beverages | 2.82× | ||
| 13 | Public transport | Cars & Mobility | 2.58× | ||
| 14 | Subscription business model | Shopping | 2.38× | ||
| 15 | Innovation | Business & Career | 2.17× | ||
| 16 | Wine tasting | Food & Beverages | 2.13× | ||
| 17 | TicketOne | Travel & Leisure | 2.03× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.72× | ||
| 19 | Singer-songwriter | Music & Radio | 1.60× | ||
| 20 | UniCredit | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.75× | |
| Career Orientation | POWER | 1.91× | |
| Individualism | JOY | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Landlord has an estimated audience of 4,422,716 people in Italy, concentrated in Lombardy and Lazio.
46.3% of Landlord fans are female, 53.7% are male, with an average age of 47.1 years.
Landlord fans show strongest brand affinity for Reverse mortgage (54.9×), Wikipedia (3.99×), and Group buying (9.26×) over the country average.
Landlord fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Landlord itself, the audience over-indexes on Wikipedia (3.99×), Group buying (9.26×), Property finder (5.03×), and Cider (7.07×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Landlord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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