UFO Audience in United States
UFO has an estimated audience of 2,571,899 people in United States. 53.6% are female, 46.4% are male, average age 45.8. Top brand affinities: Jeep Wagoneer, Israel, Nationality, Progressive rock, Urban Outfitters.
Top brand affinities include Jeep Wagoneer, Israel, Nationality, with strongest over-indexing on Jeep Wagoneer (12.26× the country average). Demographically, the UFO audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of UFO fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 45.8 |
| Estimated audience size | 2,571,899 |
Audience persona
The typical UFO fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep Wagoneer | 12.26× | Cars & Mobility |
| Israel | 4.2× | Travel & Leisure |
| Nationality | 2.53× | Politics & Society |
| Progressive rock | 2.41× | Music & Radio |
| Urban Outfitters | 1.52× | Shopping |
| UK garage | 3.5× | Music & Radio |
| Panama | 2× | Travel & Leisure |
| JamBase | 5.26× | Music & Radio |
| Monogram | 1.66× | Home & Garden |
| Winemaking | 1.95× | Food & Beverages |
| Layne Staley | 2.69× | Music & Radio |
| Insulin index | 5.59× | Health |
| Sears | 1.64× | Shopping |
| Nurse educator | 2.7× | Kids & Family |
| Home staging | 1.79× | Home & Garden |
| Kodiak, Alaska | 2.74× | Travel & Leisure |
| JibJab | 1.89× | Internet & Social Media |
| Steampunk | 1.58× | Fashion & Accessoires |
| Corona (band) | 1.81× | Music & Radio |
| Iron Man (film) | 1.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.9 |
| Spirituality | BALANCE | 1.87 |
| Mindfulness | BALANCE | 1.2 |
| Tradition | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 23.9% |
| Germany | 6.5% |
See UFO audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for UFO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.