UFO Audience in United States
UFO has an estimated audience of 2,571,899 people in United States. 53.6% are female, 46.4% are male, average age 45.8. Top brand affinities: Nazareth, Lebanon, MSN, Fox News Channel, Chuck Norris.
Top brand affinities include Nazareth, Lebanon, MSN, with strongest over-indexing on Nazareth (20.95× the country average). Demographically, the UFO audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of UFO fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 45.8 |
| Estimated audience size | 2,571,899 |
Audience persona
The typical UFO fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Nazareth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nazareth | 20.95× | Travel & Leisure |
| Lebanon | 12.26× | Travel & Leisure |
| MSN | 3.46× | News |
| Fox News Channel | 2.16× | Movies & TV |
| Chuck Norris | 4.55× | Movies & TV |
| New Testament | 6.52× | Politics & Society |
| Czech Republic | 10.9× | Travel & Leisure |
| Great Clips | 3.79× | Beauty & Wellness |
| Staples (Canada) | 2.95× | Business & Career |
| Dentistry | 2.78× | Business & Career |
| Jerusalem | 3.59× | Travel & Leisure |
| Hobby Lobby | 1.86× | Home & Garden |
| Heartland (Canadian TV series) | 7.73× | Movies & TV |
| Google Flights | 2.56× | Travel & Leisure |
| FaceTime | 7.46× | Technology & Electronics |
| Genetics | 2.17× | Kids & Family |
| Bible | 2.24× | Politics & Society |
| North Korea | 5× | Travel & Leisure |
| Judy Garland | 5.92× | Movies & TV |
| United States Postal Service | 1.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.9 |
| Spirituality | BALANCE | 1.87 |
| Mindfulness | BALANCE | 1.2 |
| Tradition | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 23.9% |
| Germany | 6.5% |
See UFO audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for UFO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.