National Physique Committee Audience in United States

National Physique Committee logo

National Physique Committee has an estimated audience of 644,438 people in United States. 42.8% are female, 57.2% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Mikaela Shiffrin, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average National Physique Committee fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mikaela Shiffrin, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Mikaela Shiffrin (52.72× the country average). Demographically, the National Physique Committee audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Bodybuilding

Demographics of National Physique Committee fans

Demographic split for National Physique Committee audience in United States
MetricValue
Female42.8%
Male57.2%
Average age34.8
Estimated audience size644,438

Audience persona

The typical National Physique Committee fan in United States is more male, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Mikaela Shiffrin.

Top regions in United States

Top regions ranked by reach for National Physique Committee in United States
RegionReachAffinity
California87,0841.23×
Texas58,6571.06×
Florida45,7221.05×
New York44,2411.23×
Arizona23,9431.82×
Illinois23,7651.11×
Pennsylvania22,3391.03×
Georgia20,6821.04×
North Carolina18,8690.97×
Ohio17,9240.9×
Virginia17,8521.14×
New Jersey15,6470.95×
Michigan15,5630.92×
Washington14,9831.16×
Tennessee14,8071.15×
Massachusetts14,3111.13×
Maryland11,8181.07×
Indiana10,2830.87×
Colorado9,6910.95×
Arkansas9,4741.78×
Missouri9,2150.89×
South Carolina8,5410.88×
Alabama8,4930.94×
Minnesota7,9630.86×
Wisconsin7,8810.81×
Louisiana7,8120.94×
Oregon7,5801.03×
Kentucky6,7860.84×
Connecticut6,6611.03×
Oklahoma6,3420.89×
Nevada6,1130.98×
Utah5,9771.04×
Kansas4,6970.92×
Mississippi4,6280.87×
Iowa4,2240.8×
Washington, District of Columbia3,5751.85×
Hawaii3,0451.1×
Idaho2,9140.9×
Nebraska2,7330.85×
New Mexico2,6740.83×
Maine2,5761.12×
West Virginia2,4360.81×
New Hampshire2,1060.83×
Rhode Island2,0411×
Montana1,4450.81×
Delaware1,3810.78×
Alaska1,2520.91×
South Dakota1,0140.68×
North Dakota9950.75×
Vermont9600.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Physique Committee audience
BrandAffinityCategory
Mikaela Shiffrin52.72×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Alexis Bledel18.02×Movies & TV
Sprayground21.02×Fashion & Accessoires
Income tax13.19×Business & Career
Mr. Olympia15.24×Sports
Christian Slater20×Movies & TV
Diaper bag4.9×Kids & Family
Gymshark6.67×Sports
Charles, Prince of Wales18.87×Politics & Society
Superman1.92×Movies & TV
Chiwetel Ejiofor20×Movies & TV
Kia Sportage13.38×Cars & Mobility
Eva Longoria8.18×Movies & TV
Jen Selter39.5×Sports
Golf Channel3.53×Sports
Planet Fitness2.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Physique Committee audience
TraitClusterScore
Sports ActivityPOWER1.78
Design AffinityPREMIUM1.78
LGBTQ+ IdentityOPEN1.72
Luxury OrientationPREMIUM1.66
Healthy LifestyleBALANCE1.61
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for National Physique Committee
CountryShare
United States35.2%
Japan11.4%
Brazil6.1%

See National Physique Committee audiences in other countries

More Bodybuilding audiences in United States

Frequently asked questions

How many fans does National Physique Committee have in United States?

National Physique Committee has an estimated audience of 644,438 people in United States, concentrated in California and Texas.

What is the gender split and age of National Physique Committee fans?

42.8% of National Physique Committee fans are female, 57.2% are male, with an average age of 34.8 years.

Which brands do National Physique Committee fans like most?

National Physique Committee fans show strongest brand affinity for Mikaela Shiffrin (52.72×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do National Physique Committee fans live in United States?

National Physique Committee fans in United States are most concentrated in California (reach 87,084), Texas (reach 58,657), and Florida (reach 45,722). These three regions account for the largest share of the active audience.

What other brands do National Physique Committee fans also like?

Beyond National Physique Committee itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Physique Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.