Rascasse Audience Intelligence

Ski boot Audience in United States

A data profile of the people who buy, follow and care about Ski boot in United States — modelled from more than twelve digital signal sources. Ski boot has an estimated audience of 1,108,022 people in United States.

#8325among Topic in United States#2036in Sports

The average Ski boot fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Colorado.

Top brand affinities include Fischer (company), FIS Alpine Ski World Cup, City Bank, with strongest over-indexing on Fischer (company) (195× the country average).

Demographically, the Ski boot audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ski boot fan in United States is more male, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Fischer (company).

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski boot profile in United States.

Audience size
1.1M
in United States
Gender
43.8%♀
56.2% male
Age
41.7
average years
Country rank
#22079
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski boot fans

43.8% are female, 56.2% are male, average age 41.7.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Ski boot audience in United States
MetricValue
Female43.8%
Male56.2%
Average age41.7
Estimated audience size1,108,022
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Ski boot audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4926%
50+21%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Ski boot audience comes from United States.

Worldwide audience distribution share by country for Ski boot
CountryShare
United States20.6%
France16.8%
Canada10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski boot audience in United States is strongest.

Fig. 05

Top regions by affinity

Ski boot fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K4.06×
02Montana~8K2.66×
03Colorado~40K2.55×
04New Hampshire~10K2.28×
05Utah~20K2.17×
06Maine~8K1.94×
07Massachusetts~40K1.66×
08Idaho~9K1.59×
09Wyoming~3K1.58×
10Connecticut~20K1.43×
11Alaska~3K1.43×
12New York~70K1.19×
13Washington~30K1.18×
14Minnesota~20K1.14×
15Michigan~30K1.06×
16Rhode Island~4K1.05×
17West Virginia~5K1.02×
18Pennsylvania~40K1.00×
19New Mexico~5K0.94×
20New Jersey~30K0.92×
21Oregon~10K0.92×
22Wisconsin~20K0.91×
23Washington, District of Columbia~3K0.87×
24South Dakota~2K0.82×
25Nevada~8K0.75×
26Illinois~30K0.72×
27Virginia~20K0.72×
28Maryland~10K0.72×
29Delaware~2K0.72×
30Iowa~6K0.69×
31California~80K0.67×
32Ohio~20K0.65×
33Nebraska~4K0.63×
34Hawaii~3K0.62×
35North Carolina~20K0.61×
36Kansas~5K0.57×
37Indiana~10K0.56×
38Kentucky~8K0.56×
39Mississippi~5K0.56×
40Arkansas~5K0.54×
41Oklahoma~7K0.53×
42Georgia~20K0.51×
43Arizona~10K0.51×
44Missouri~9K0.51×
45South Carolina~9K0.51×
46Louisiana~7K0.50×
47Tennessee~10K0.49×
48Alabama~8K0.49×
49Texas~40K0.43×
50Florida~30K0.38×
Fig. 06

Affinity by region

Affinity by region — Ski boot, United States
0.38×1.00×4.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski boot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski boot audience
#·InterestCategoryAffinity×
01Fischer (company)Sports195.00×
02FIS Alpine Ski World CupSports77.86×
03Atomic SkisSports63.08×
04Ski jumpingSports36.15×
05City BankBusiness & Career20.00×
06Burton SnowboardsSports18.45×
07SleddingSports12.78×
08Alpine skiingSports12.50×
09Arc'teryxFashion & Accessoires10.70×
10Extreme sportSports9.65×
11Costa RicaTravel & Leisure8.13×
12Lindsey VonnSports7.77×
13Winter Olympic GamesSports7.36×
14Ski resortTravel & Leisure6.62×
15Hiking bootFashion & Accessoires5.82×
16Standup paddleboardingSports5.19×
17The North FaceFashion & Accessoires4.59×
18Masters TournamentSports3.39×
19Planet FitnessSports2.01×
20Alcoholic beveragesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski boot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski boot audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.28×
Sports ActivityPOWER2.51×
TravellingTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski boot audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
CreativityOPEN0.82×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ski boot have in United States?

Ski boot has an estimated audience of 1,108,022 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ski boot fans?

43.8% of Ski boot fans are female, 56.2% are male, with an average age of 41.7 years.

03

Which brands do Ski boot fans like most?

Ski boot fans show strongest brand affinity for Fischer (company) (195×), FIS Alpine Ski World Cup (77.86×), and City Bank (20×) over the country average.

04

Where do Ski boot fans live in United States?

Ski boot fans in United States are most concentrated in California (reach ~80K), New York (reach ~70K), and Colorado (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ski boot fans also like?

Beyond Ski boot itself, the audience over-indexes on FIS Alpine Ski World Cup (77.86×), City Bank (20×), Alpine skiing (12.5×), and Atomic Skis (63.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Ski boot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ski boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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