Australian School of Business Audience in Germany

Australian School of Business has an estimated audience of 297,484 people in Germany. 71.1% are female, 28.9% are male, average age 32.1. Top brand affinities: Lindsey Vonn, Emma Thompson, Mark Zuckerberg, BMW X3, Felix Neureuther.

Top brand affinities include Lindsey Vonn, Emma Thompson, Mark Zuckerberg, with strongest over-indexing on Lindsey Vonn (30.26× the country average). Demographically, the Australian School of Business audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Australian School of Business fans

Demographic split for Australian School of Business audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age32.1
Estimated audience size297,484

Audience persona

The typical Australian School of Business fan in Germany is more female, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lindsey Vonn.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian School of Business audience
BrandAffinityCategory
Lindsey Vonn30.26×Sports
Emma Thompson34.72×Movies & TV
Mark Zuckerberg21.08×Business & Career
BMW X317.79×Cars & Mobility
Felix Neureuther9.87×Sports
FIS Alpine Ski World Cup10.1×Sports
DocuSign16.86×Technology & Electronics
Elizabeth Debicki13.97×Movies & TV
Warsaw14.94×Travel & Leisure
Marco Reus12.02×Sports
Borussia Dortmund1.59×Sports
Forrest Gump11.02×Movies & TV
Suki Waterhouse16.51×Fashion & Accessoires
Statistics10.27×Business & Career
FC Bayern Munich1.75×Sports
Volkswagen Tiguan5.48×Cars & Mobility
Vacations2.53×Travel & Leisure
Billy Joel11.37×Music & Radio
ICloud4.3×Technology & Electronics
Voo Store16.33×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian School of Business audience
TraitClusterScore
Early Adopter MentalityPOWER1.96
Luxury OrientationPREMIUM1.66
IndividualismJOY1.58
SustainabilityBALANCE1.49
Sports ActivityPOWER1.39
IndulgenceJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Australian School of Business
CountryShare
United States19.1%
Germany16.8%
Japan10.8%

See Australian School of Business audiences in other countries

More University audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Australian School of Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.