A data profile of the people who buy, follow and care about Australian School of Business in Germany — modelled from more than twelve digital signal sources. Australian School of Business has an estimated audience of 297,484 people in Germany.
Australian School of Business has an estimated audience of 297,484 people in Germany. 71.1% are female, 28.9% are male, average age 32.1. Top brand affinities: Lindsey Vonn, Marcel Hirscher, Emma Thompson, Nature, BMW X3.
Top brand affinities include Lindsey Vonn, Marcel Hirscher, Emma Thompson, with strongest over-indexing on Lindsey Vonn (34.29× the country average).
Demographically, the Australian School of Business audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
The typical Australian School of Business fan in Germany is more female, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lindsey Vonn.
The key figures that characterise the Australian School of Business profile in Germany.
71.1% are female, 28.9% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 32.1 |
| Estimated audience size | 297,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 5% |
of the worldwide Australian School of Business audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.1% |
| Germany | 16.8% |
| Japan | 10.8% |
The strongest cross-interests of the Australian School of Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marcel Hirscher | Sports | 91.10× | ||
| 02 | Lindsey Vonn | Sports | 34.29× | ||
| 03 | Emma Thompson | Movies & TV | 22.29× | ||
| 04 | Queens of the Stone Age | Music & Radio | 20.00× | ||
| 05 | Suki Waterhouse | Fashion & Accessoires | 17.10× | ||
| 06 | Columbia University | Business & Career | 17.06× | ||
| 07 | BMW X3 | Cars & Mobility | 15.68× | ||
| 08 | Bicycle helmet | Cars & Mobility | 8.69× | ||
| 09 | Mark Zuckerberg | Business & Career | 8.32× | ||
| 10 | Felix Neureuther | Sports | 8.04× | ||
| 11 | Volkswagen Tiguan | Cars & Mobility | 5.11× | ||
| 12 | David Bowie | Music & Radio | 4.73× | ||
| 13 | Bruce Springsteen | Music & Radio | 4.67× | ||
| 14 | Nature | Home & Garden | 4.01× | ||
| 15 | Vacations | Travel & Leisure | 4.01× | ||
| 16 | Family | Kids & Family | 3.14× | ||
| 17 | Technology & Electronics | 2.94× | |||
| 18 | Self care | Health | 2.68× | ||
| 19 | Germany | Travel & Leisure | 2.08× | ||
| 20 | Sportschau | Sports | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.75× | |
| Tradition | CONSERVATISM | 1.56× | |
| Risk Appetite | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.54× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Extroversion | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Australian School of Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.