Blizzard Audience in Germany
Blizzard has an estimated audience of 291,663 people in Germany. 26.6% are female, 73.4% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Infinity edge pool, Diablo (series), World of Warcraft, Oblivion (2013 film), Ischgl.
The average Blizzard fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Infinity edge pool, Diablo (series), World of Warcraft, with strongest over-indexing on Infinity edge pool (71.89× the country average). Demographically, the Blizzard audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Demographics of Blizzard fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 30.7 |
| Estimated audience size | 291,663 |
Audience persona
The typical Blizzard fan in Germany is more male, around 30.7 years old, with strong Pet Ownership tendencies and a notable affinity for Infinity edge pool.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,875 | 1.09× |
| Bayern | 48,120 | 1.03× |
| Baden-Württemberg | 36,962 | 0.93× |
| Niedersachsen | 30,531 | 1.08× |
| Hessen | 23,397 | 1.05× |
| Rheinland-Pfalz | 14,356 | 0.98× |
| Berlin | 13,161 | 1.01× |
| Schleswig-Holstein | 12,746 | 1.22× |
| Sachsen | 12,721 | 0.89× |
| Brandenburg | 8,302 | 0.92× |
| Thüringen | 7,650 | 1.03× |
| Sachsen-Anhalt | 6,567 | 0.87× |
| Hamburg | 5,701 | 0.86× |
| Mecklenburg-Vorpommern | 5,093 | 0.91× |
| Saarland | 3,719 | 1.04× |
| Bremen | 2,713 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infinity edge pool | 71.89× | Travel & Leisure |
| Diablo (series) | 23.52× | Games |
| World of Warcraft | 7.85× | Games |
| Oblivion (2013 film) | 9.16× | Movies & TV |
| Ischgl | 15.8× | Travel & Leisure |
| The Legend of Zelda | 9.05× | Games |
| The Elder Scrolls | 11.13× | Games |
| Instant Gaming | 6.26× | Games |
| Harry Potter | 1.96× | Movies & TV |
| Fortnite | 4.61× | Games |
| Mozilla | 23.33× | Internet & Social Media |
| Role-playing games | 4.12× | Games |
| Activision | 20× | Games |
| Olivia Cooke | 15.97× | Movies & TV |
| Allgäu Alps | 11× | Travel & Leisure |
| Superman | 2.89× | Movies & TV |
| Shōnen manga | 7× | Literature |
| Fnatic | 25.15× | Sports |
| League of Legends | 4.22× | Games |
| Counter-Strike: Global Offensive | 5.26× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Early Adopter Mentality | POWER | 1.29 |
| Social Media Usage | JOY | 1.19 |
| Extroversion | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| China | 5.5% |
| Germany | 5.0% |
See Blizzard audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Blizzard have in Germany?
Blizzard has an estimated audience of 291,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blizzard fans?
26.6% of Blizzard fans are female, 73.4% are male, with an average age of 30.7 years.
Which brands do Blizzard fans like most?
Blizzard fans show strongest brand affinity for Infinity edge pool (71.89×), Diablo (series) (23.52×), and World of Warcraft (7.85×) over the country average.
Where do Blizzard fans live in Germany?
Blizzard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,875), Bayern (reach 48,120), and Baden-Württemberg (reach 36,962). These three regions account for the largest share of the active audience.
What other brands do Blizzard fans also like?
Beyond Blizzard itself, the audience over-indexes on Diablo (series) (23.52×), World of Warcraft (7.85×), Oblivion (2013 film) (9.16×), and Ischgl (15.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blizzard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.