Rascasse Audience Intelligence

Blizzard Target Market in Germany

A data profile of the people who buy, follow and care about Blizzard in Germany — modelled from more than twelve digital signal sources. Blizzard has an estimated audience of 294,050 people in Germany.

#2249among Brand in Germany#400in Games

The average Blizzard fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Infinity edge pool, World of Warcraft, Ischgl, with strongest over-indexing on Infinity edge pool (72.33× the country average).

Demographically, the Blizzard audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blizzard fan in Germany is more male, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Infinity edge pool.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blizzard profile in Germany.

Audience size
294K
in Germany
Gender
26.6%♀
73.4% male
Age
30.7
average years
Country rank
#17587
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blizzard

26.6% are female, 73.4% are male, average age 30.7.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Blizzard audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age30.7
Estimated audience size294,050
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Blizzard audience in Germany
Age bracketShare%
16-1939%
20-2927%
30-3917%
40-4911%
50+6%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Blizzard audience comes from Germany.

Worldwide audience distribution share by country for Blizzard
CountryShare
United States32.7%
China5.4%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blizzard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blizzard customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.28×
02Niedersachsen~30K1.12×
03Bremen~3K1.11×
04Nordrhein-Westfalen~70K1.04×
05Saarland~4K1.03×
06Thüringen~7K1.01×
07Hessen~20K1.00×
08Hamburg~7K1.00×
09Bayern~50K0.97×
10Berlin~10K0.97×
11Brandenburg~9K0.96×
12Rheinland-Pfalz~10K0.95×
13Sachsen-Anhalt~7K0.93×
14Mecklenburg-Vorpommern~5K0.93×
15Sachsen~10K0.88×
16Baden-Württemberg~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Blizzard, Germany
0.87×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blizzard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blizzard audience
#·InterestCategoryAffinity×
01Infinity edge poolTravel & Leisure72.33×
02Case moddingTechnology & Electronics40.91×
03ActivisionGames20.00×
04Olivia CookeMovies & TV18.74×
05IschglTravel & Leisure16.72×
06IGNMovies & TV16.22×
07Diablo (series)Games15.71×
08UNiDAYSBusiness & Career15.10×
09The Elder ScrollsGames10.18×
10Magic: The GatheringGames9.36×
11World of WarcraftGames9.08×
12The Legend of ZeldaGames8.89×
13Oblivion (2013 film)Movies & TV7.24×
14Action role-playing gameGames6.78×
15Instant GamingGames6.16×
16Counter-Strike: Global OffensiveGames5.65×
17Role-playing gamesGames3.96×
18SupermanMovies & TV3.42×
19RedditInternet & Social Media3.35×
20Harry PotterMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blizzard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blizzard audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.39×
Need for SecurityCONSERVATISM1.29×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blizzard audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Community OrientationOPEN0.75×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blizzard's target market in Germany?

Blizzard's target market in Germany covers an estimated 294,050 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Blizzard customers?

26.6% of the Blizzard audience are female, 73.4% are male, with an average age of 30.7 years.

03

Which brands do Blizzard fans like most?

Blizzard fans show strongest brand affinity for Infinity edge pool (72.33×), World of Warcraft (9.08×), and Ischgl (16.72×) over the country average.

04

Where do Blizzard fans live in Germany?

Blizzard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Blizzard fans also like?

Beyond Blizzard itself, the audience over-indexes on World of Warcraft (9.08×), Ischgl (16.72×), Diablo (series) (15.71×), and Olivia Cooke (18.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Blizzard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blizzard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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