Rascasse Audience Intelligence

Blizzard Target Market in United States

A data profile of the people who buy, follow and care about Blizzard in United States — modelled from more than twelve digital signal sources. Blizzard has an estimated audience of 1,935,652 people in United States.

#1499among Brand in United States#306in Games

The average Blizzard fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Fry's Electronics, Steam, with strongest over-indexing on Micro Center (37.96× the country average).

Demographically, the Blizzard audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blizzard fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Micro Center.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blizzard profile in United States.

Audience size
1.9M
in United States
Gender
51.2%♀
48.8% male
Age
37.6
average years
Country rank
#14607
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blizzard

51.2% are female, 48.8% are male, average age 37.6.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Blizzard audience in United States
MetricValue
Female51.2%
Male48.8%
Average age37.6
Estimated audience size1,935,652
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Blizzard audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3916%
40-4920%
50+19%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Blizzard audience comes from United States.

Worldwide audience distribution share by country for Blizzard
CountryShare
United States32.7%
China5.4%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blizzard audience in United States is strongest.

Fig. 05

Top regions by affinity

Blizzard customers by region in United States
#RegionReachAffinity×
01North Dakota~5K1.32×
02Rhode Island~8K1.30×
03Washington~50K1.28×
04Alaska~5K1.27×
05West Virginia~10K1.24×
06Nebraska~10K1.23×
07Oregon~30K1.22×
08Kansas~20K1.18×
09Idaho~10K1.18×
10Kentucky~30K1.17×
11Montana~6K1.14×
12Minnesota~30K1.13×
13Maine~8K1.12×
14South Dakota~5K1.11×
15Massachusetts~40K1.10×
16Iowa~20K1.10×
17Utah~20K1.08×
18Connecticut~20K1.07×
19New Hampshire~8K1.07×
20Indiana~40K1.06×
21Colorado~30K1.06×
22Missouri~30K1.04×
23Oklahoma~20K1.04×
24New Jersey~50K1.01×
25Virginia~50K1.01×
26New York~100K1.00×
27Arizona~40K0.99×
28Wisconsin~30K0.99×
29Nevada~20K0.97×
30Ohio~60K0.96×
31Vermont~3K0.95×
32Michigan~50K0.94×
33California~200K0.93×
34Pennsylvania~60K0.92×
35North Carolina~50K0.91×
36Texas~100K0.90×
37Delaware~5K0.89×
38Georgia~50K0.87×
39Arkansas~10K0.87×
40New Mexico~8K0.86×
41Florida~100K0.84×
42Tennessee~30K0.84×
43Illinois~50K0.83×
44Maryland~30K0.83×
45South Carolina~20K0.81×
46Alabama~20K0.81×
47Louisiana~20K0.80×
48Hawaii~7K0.80×
49Mississippi~10K0.77×
50Washington, District of Columbia~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Blizzard, United States
0.59×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blizzard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blizzard audience
#·InterestCategoryAffinity×
01Micro CenterShopping37.96×
02Fry's ElectronicsShopping14.92×
03SteelSeriesGames10.76×
04MotherboardTechnology & Electronics7.94×
05NeweggShopping7.30×
06Final FantasyGames5.37×
07SteamGames4.93×
08Magic: The GatheringGames4.35×
09World of WarcraftGames4.09×
10Action role-playing gameGames4.00×
11CrunchyrollGames3.73×
12Gaming computerTechnology & Electronics3.69×
13LinuxTechnology & Electronics3.26×
14GameStopGames2.38×
15RedditInternet & Social Media1.76×
16SubwayFood & Beverages1.71×
17AutoZoneCars & Mobility1.67×
18Pizza HutFood & Beverages1.63×
19Burger KingFood & Beverages1.55×
20McDonald'sFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blizzard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blizzard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Need for SecurityCONSERVATISM1.37×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blizzard audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blizzard's target market in United States?

Blizzard's target market in United States covers an estimated 1,935,652 people, concentrated in California and Texas.

02

What is the gender split and age of Blizzard customers?

51.2% of the Blizzard audience are female, 48.8% are male, with an average age of 37.6 years.

03

Which brands do Blizzard fans like most?

Blizzard fans show strongest brand affinity for Micro Center (37.96×), Fry's Electronics (14.92×), and Steam (4.93×) over the country average.

04

Where do Blizzard fans live in United States?

Blizzard fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Blizzard fans also like?

Beyond Blizzard itself, the audience over-indexes on Fry's Electronics (14.92×), Steam (4.93×), Linux (3.26×), and Newegg (7.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Blizzard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blizzard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →