Blizzard Audience in United States

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Blizzard has an estimated audience of 1,915,343 people in United States. 51.2% are female, 48.8% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Wikia, Mathcore, Google Home, Vocal harmony.

The average Blizzard fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Wikia, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Blizzard audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Blizzard fans

Demographic split for Blizzard audience in United States
MetricValue
Female51.2%
Male48.8%
Average age37.6
Estimated audience size1,915,343

Audience persona

The typical Blizzard fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Blizzard in United States
RegionReachAffinity
California217,5181.03×
Texas166,1611.01×
Florida119,0360.92×
New York89,2580.83×
Ohio60,1601.02×
Pennsylvania57,1160.89×
Illinois55,9590.88×
Washington54,3581.41×
Georgia53,1560.9×
North Carolina51,9080.9×
Michigan50,3801.01×
Virginia46,6721×
Arizona41,0681.05×
Indiana39,1771.12×
New Jersey37,3790.77×
Missouri35,6631.16×
Colorado34,6381.15×
Tennessee33,9510.88×
Minnesota31,9491.16×
Massachusetts31,2540.83×
Oregon29,0821.32×
Kentucky28,6021.19×
Wisconsin27,6280.96×
Maryland26,6010.81×
Oklahoma23,2911.1×
South Carolina22,1010.77×
Alabama21,1080.79×
Louisiana20,9890.85×
Kansas20,6231.37×
Utah19,9901.17×
Iowa18,2051.15×
Nevada18,0190.97×
Connecticut16,4100.85×
Arkansas14,2900.91×
Nebraska13,5431.41×
Mississippi12,0400.76×
Idaho11,6111.21×
West Virginia10,8311.21×
New Mexico8,3320.87×
New Hampshire7,7621.03×
Maine7,3591.07×
Hawaii6,7120.82×
Montana5,9891.13×
Alaska5,1601.26×
North Dakota4,7491.21×
Rhode Island4,7220.77×
South Dakota4,3810.99×
Delaware3,8240.72×
Washington, District of Columbia3,4610.6×
Wyoming2,8601.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blizzard audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wikia8.55×Internet & Social Media
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Vocal harmony6.42×Music & Radio
Monogram5.37×Home & Garden
Grinch4.32×Movies & TV
The Historian16.48×Literature
Product design1.93×Business & Career
Urban Outfitters1.69×Shopping
Progressive rock1.76×Music & Radio
Pro-Ject3.42×Music & Radio
Pillow1.63×Home & Garden
Eurail16.57×Cars & Mobility
Jaws3.71×Movies & TV
Grammarly3.04×Business & Career
Home staging3.34×Home & Garden
Zach Ertz4.92×Sports
Parral, Chihuahua8.99×Travel & Leisure
Gordita6.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blizzard audience
TraitClusterScore
PatriotismCONSERVATISM1.31
Need for SecurityCONSERVATISM1.21
ExtroversionTHRILL1.08
Early Adopter MentalityPOWER1.08
Convenience OrientationPREMIUM1.04
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Blizzard
CountryShare
United States32.8%
China5.5%
Germany5.0%

See Blizzard audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Blizzard have in United States?

Blizzard has an estimated audience of 1,915,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Blizzard fans?

51.2% of Blizzard fans are female, 48.8% are male, with an average age of 37.6 years.

Which brands do Blizzard fans like most?

Blizzard fans show strongest brand affinity for Keene, New Hampshire (675×), Wikia (8.55×), and Mathcore (18.06×) over the country average.

Where do Blizzard fans live in United States?

Blizzard fans in United States are most concentrated in California (reach 217,518), Texas (reach 166,161), and Florida (reach 119,036). These three regions account for the largest share of the active audience.

What other brands do Blizzard fans also like?

Beyond Blizzard itself, the audience over-indexes on Wikia (8.55×), Mathcore (18.06×), Google Home (11.62×), and Vocal harmony (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blizzard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.