Rascasse Audience Intelligence

Head (company) Target Market in United States

A data profile of the people who buy, follow and care about Head (company) in United States — modelled from more than twelve digital signal sources. Head (company) has an estimated audience of 1,797,100 people in United States.

#29among Tennis in United States#1591among Brand in United States#1382in Sports

The average Head (company) fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Britney Spears, Nature, with strongest over-indexing on Sustainable energy (4.16× the country average).

Demographically, the Head (company) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Head (company) fan in United States is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Sports · Type: Brand · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Head (company) profile in United States.

Audience size
1.8M
in United States
Gender
58.5%♀
41.5% male
Age
46.0
average years
Country rank
#15474
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Head (company)

58.5% are female, 41.5% are male, average age 46.0.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Head (company) audience in United States
MetricValue
Female58.5%
Male41.5%
Average age46.0
Estimated audience size1,797,100
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Head (company) audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4926%
50+36%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Head (company) audience comes from United States.

Worldwide audience distribution share by country for Head (company)
CountryShare
France14.9%
United States13.0%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Head (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Head (company) customers by region in United States
#RegionReachAffinity×
01Mississippi~20K1.27×
02Louisiana~30K1.23×
03Texas~200K1.21×
04Georgia~60K1.16×
05Arkansas~20K1.15×
06Alabama~30K1.14×
07Michigan~50K1.13×
08California~200K1.11×
09Oklahoma~20K1.10×
10Ohio~50K1.09×
11Kentucky~20K1.09×
12North Carolina~50K1.08×
13Indiana~30K1.08×
14New Mexico~9K1.06×
15Virginia~40K1.05×
16Missouri~30K1.05×
17Kansas~10K1.05×
18New York~90K1.04×
19South Carolina~30K1.03×
20Nebraska~8K1.03×
21Florida~100K1.02×
22Maryland~30K1.02×
23New Jersey~40K1.01×
24Tennessee~30K1.01×
25Washington~30K1.00×
26West Virginia~7K1.00×
27Pennsylvania~50K0.99×
28Arizona~30K0.99×
29Utah~10K0.99×
30Illinois~50K0.97×
31Connecticut~20K0.97×
32Minnesota~20K0.96×
33Idaho~8K0.96×
34Hawaii~7K0.96×
35Alaska~3K0.95×
36Iowa~10K0.94×
37Montana~4K0.94×
38North Dakota~3K0.93×
39Oregon~20K0.92×
40Delaware~4K0.92×
41South Dakota~3K0.92×
42Nevada~10K0.91×
43Maine~5K0.91×
44Massachusetts~30K0.89×
45Vermont~3K0.89×
46Wisconsin~20K0.88×
47Rhode Island~5K0.88×
48Colorado~20K0.86×
49New Hampshire~5K0.84×
50Washington, District of Columbia~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Head (company), United States
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Head (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Head (company) audience
#·InterestCategoryAffinity×
01The Championships, WimbledonSports6.05×
02Berlin WallTravel & Leisure5.97×
03Sustainable energyHome & Garden4.16×
04Non-alcoholic beverageFood & Beverages3.23×
05Anne HathawayMovies & TV3.09×
06Britney SpearsMusic & Radio3.04×
07DemocracyPolitics & Society3.03×
08Renewable energyBusiness & Career2.63×
09Masters TournamentSports2.62×
10Talk radioMusic & Radio2.51×
11FedExBusiness & Career2.44×
12InnovationBusiness & Career2.19×
13RadioTechnology & Electronics1.86×
14Hobby LobbyHome & Garden1.77×
15MSNNews1.74×
16Planet FitnessSports1.71×
17Texas RoadhouseFood & Beverages1.58×
18Chick-fil-AFood & Beverages1.56×
19LivestockPets & Animals1.56×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Head (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Head (company) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
SpiritualityBALANCE1.52×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Head (company) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Head (company)'s target market in United States?

Head (company)'s target market in United States covers an estimated 1,797,100 people, concentrated in California and Texas.

02

What is the gender split and age of Head (company) customers?

58.5% of the Head (company) audience are female, 41.5% are male, with an average age of 46.0 years.

03

Which brands do Head (company) fans like most?

Head (company) fans show strongest brand affinity for Sustainable energy (4.16×), Britney Spears (3.04×), and Nature (1.51×) over the country average.

04

Where do Head (company) fans live in United States?

Head (company) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Head (company) fans also like?

Beyond Head (company) itself, the audience over-indexes on Britney Spears (3.04×), Nature (1.51×), Democracy (3.03×), and The Championships, Wimbledon (6.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Head (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Head (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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