Head (company) Audience in United States

Head (company) logo

Head (company) has an estimated audience of 1,608,887 people in United States. 58.5% are female, 41.5% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Goop, Google Home, Hibachi, Urban Outfitters.

The average Head (company) fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Goop, Google Home, with strongest over-indexing on Israel (5.46× the country average). Demographically, the Head (company) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Tennis

Demographics of Head (company) fans

Demographic split for Head (company) audience in United States
MetricValue
Female58.5%
Male41.5%
Average age46.0
Estimated audience size1,608,887

Audience persona

The typical Head (company) fan in United States is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Head (company) in United States
RegionReachAffinity
California199,8931.13×
Texas170,5541.23×
Florida120,7121.11×
New York100,3631.12×
Georgia58,9401.19×
Ohio56,6301.14×
Illinois53,7591×
Pennsylvania52,9570.98×
North Carolina51,7381.07×
Michigan51,2961.22×
Virginia43,1001.1×
New Jersey42,0111.03×
Tennessee35,3091.09×
Washington34,5961.07×
Arizona33,5681.02×
Indiana31,4021.07×
Maryland29,6181.07×
Massachusetts29,4840.93×
Missouri27,7441.07×
Alabama25,7051.14×
Louisiana25,1741.21×
South Carolina23,1820.96×
Minnesota23,0191×
Colorado22,6130.89×
Kentucky21,4091.06×
Oklahoma20,4151.14×
Wisconsin20,0050.83×
Mississippi17,3591.31×
Oregon17,3310.94×
Connecticut16,3971.02×
Arkansas15,1861.15×
Nevada14,7560.95×
Utah14,4811.01×
Kansas13,5121.07×
Iowa12,7930.97×
New Mexico7,8970.98×
Nebraska7,5370.93×
Idaho7,0660.88×
West Virginia7,0360.94×
Hawaii6,6630.96×
Maine5,0570.88×
New Hampshire4,8800.77×
Rhode Island4,3800.86×
Washington, District of Columbia4,2840.89×
Delaware3,9230.88×
Montana3,7870.85×
South Dakota2,9700.8×
North Dakota2,7420.83×
Alaska2,6780.78×
Vermont2,2090.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Head (company) audience
BrandAffinityCategory
Israel5.46×Travel & Leisure
Goop9.52×Internet & Social Media
Google Home9.65×Technology & Electronics
Hibachi11.26×Food & Beverages
Urban Outfitters2.55×Shopping
Wok8.9×Food & Beverages
headspace11.46×Health
Grace Slick9.25×Music & Radio
Jeep Wagoneer5.82×Cars & Mobility
Governor of Michigan7.47×Politics & Society
Ira Glass17.12×Music & Radio
Vocal harmony4.28×Music & Radio
Grinch3.76×Movies & TV
Kansas2.33×Travel & Leisure
Cherish (group)9.51×Music & Radio
JamBase9.26×Music & Radio
Natural rubber1.6×Cars & Mobility
No Escape (1994 film)8.71×Movies & TV
Kikar HaShabbat12.48×News
Jeep Grand Cherokee (WJ)4.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Head (company) audience
TraitClusterScore
PatriotismCONSERVATISM2.1
LGBTQ+ IdentityOPEN1.83
ExtroversionTHRILL1.64
Community OrientationOPEN1.42
Price SensitivityPREMIUM1.37
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Head (company)
CountryShare
France15.3%
United States12.6%
Germany11.5%

See Head (company) audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Head (company) have in United States?

Head (company) has an estimated audience of 1,608,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Head (company) fans?

58.5% of Head (company) fans are female, 41.5% are male, with an average age of 46.0 years.

Which brands do Head (company) fans like most?

Head (company) fans show strongest brand affinity for Israel (5.46×), Goop (9.52×), and Google Home (9.65×) over the country average.

Where do Head (company) fans live in United States?

Head (company) fans in United States are most concentrated in California (reach 199,893), Texas (reach 170,554), and Florida (reach 120,712). These three regions account for the largest share of the active audience.

What other brands do Head (company) fans also like?

Beyond Head (company) itself, the audience over-indexes on Goop (9.52×), Google Home (9.65×), Hibachi (11.26×), and Urban Outfitters (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Head (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.