Rascasse Audience Intelligence

Jessica Simpson Audience in United States

A data profile of the people who buy, follow and care about Jessica Simpson in United States — modelled from more than twelve digital signal sources. Jessica Simpson has an estimated audience of 4,271,061 people in United States.

#39among Pop in United States#916among Person in United States#697in Music & Radio

The average Jessica Simpson fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shaquille O’Neal, Nick Lachey, Queens, with strongest over-indexing on Shaquille O’Neal (63.33× the country average).

Demographically, the Jessica Simpson audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jessica Simpson fan in United States is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Shaquille O’Neal.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jessica Simpson profile in United States.

Audience size
4.3M
in United States
Gender
76.1%♀
23.9% male
Age
39.7
average years
Country rank
#7608
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jessica Simpson fans

76.1% are female, 23.9% are male, average age 39.7.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Jessica Simpson audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.7
Estimated audience size4,271,061
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Jessica Simpson audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3924%
40-4925%
50+16%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Jessica Simpson audience comes from United States.

Worldwide audience distribution share by country for Jessica Simpson
CountryShare
United States64.0%
Canada5.4%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jessica Simpson audience in United States is strongest.

Fig. 05

Top regions by affinity

Jessica Simpson fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~60K1.21×
02Tennessee~100K1.19×
03Kentucky~60K1.15×
04Missouri~80K1.13×
05West Virginia~20K1.12×
06Pennsylvania~200K1.10×
07Ohio~200K1.10×
08Michigan~100K1.10×
09Wisconsin~70K1.09×
10Louisiana~60K1.09×
11Connecticut~50K1.09×
12Arkansas~40K1.09×
13Texas~400K1.08×
14Alabama~70K1.08×
15Kansas~40K1.08×
16Iowa~40K1.07×
17Nebraska~20K1.07×
18Indiana~90K1.05×
19South Carolina~70K1.05×
20Illinois~200K1.04×
21North Carolina~100K1.04×
22Minnesota~70K1.04×
23Georgia~100K1.02×
24Mississippi~40K1.02×
25Nevada~40K1.01×
26North Dakota~9K1.01×
27New Mexico~20K1.00×
28Idaho~20K0.99×
29Rhode Island~10K0.99×
30Florida~300K0.97×
31New Hampshire~20K0.97×
32Montana~10K0.97×
33Massachusetts~80K0.96×
34Colorado~70K0.96×
35South Dakota~10K0.96×
36Arizona~90K0.95×
37Oregon~50K0.94×
38Maine~20K0.94×
39Virginia~100K0.93×
40Washington~80K0.93×
41California~500K0.92×
42New Jersey~100K0.92×
43Utah~40K0.91×
44New York~200K0.90×
45Maryland~70K0.90×
46Delaware~10K0.89×
47Vermont~6K0.82×
48Alaska~8K0.81×
49Hawaii~20K0.80×
50Washington, District of Columbia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Jessica Simpson, United States
0.71×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jessica Simpson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jessica Simpson audience
#·InterestCategoryAffinity×
01Shaquille O’NealMusic & Radio63.33×
02Nick LacheyMovies & TV41.78×
03Michelle BranchMusic & Radio27.35×
04Ashlee SimpsonMusic & Radio19.45×
05Pete CarrollSports17.61×
06Megyn KellyMovies & TV16.03×
07Fergie (singer)Movies & TV12.52×
08Nathan FillionMovies & TV11.19×
09Seth GreenMovies & TV10.14×
10Elizabeth BanksMovies & TV9.59×
11DSW Designer Shoe WarehouseFashion & Accessoires7.99×
12Jennifer Love HewittMovies & TV7.58×
13QueensTravel & Leisure7.48×
14J.Crew FactoryShopping6.24×
15Steve MaddenFashion & Accessoires5.81×
16Zac EfronMovies & TV5.36×
17Nordstrom rackFashion & Accessoires3.71×
18Macy'sShopping3.36×
19Family (biology)Kids & Family2.55×
20GodPolitics & Society2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jessica Simpson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jessica Simpson audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.62×
Quality AwarenessPREMIUM1.47×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jessica Simpson audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.98×
Career OrientationPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jessica Simpson have in United States?

Jessica Simpson has an estimated audience of 4,271,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jessica Simpson fans?

76.1% of Jessica Simpson fans are female, 23.9% are male, with an average age of 39.7 years.

03

Which brands do Jessica Simpson fans like most?

Jessica Simpson fans show strongest brand affinity for Shaquille O’Neal (63.33×), Nick Lachey (41.78×), and Queens (7.48×) over the country average.

04

Where do Jessica Simpson fans live in United States?

Jessica Simpson fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jessica Simpson fans also like?

Beyond Jessica Simpson itself, the audience over-indexes on Nick Lachey (41.78×), Queens (7.48×), Megyn Kelly (16.03×), and Pete Carroll (17.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Jessica Simpson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jessica Simpson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →