Rascasse Audience Intelligence

Deadhead Audience in United States

A data profile of the people who buy, follow and care about Deadhead in United States — modelled from more than twelve digital signal sources. Deadhead has an estimated audience of 519,549 people in United States.

#11231among Topic in United States#2219in Business & Career

The average Deadhead fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Coca-Cola 600, Lotus (American band), Moe (band), with strongest over-indexing on Coca-Cola 600 (506.56× the country average).

Demographically, the Deadhead audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deadhead fan in United States is more male, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Coca-Cola 600.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deadhead profile in United States.

Audience size
520K
in United States
Gender
35.1%♀
64.9% male
Age
43.5
average years
Country rank
#35809
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deadhead fans

35.1% are female, 64.9% are male, average age 43.5.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Deadhead audience in United States
MetricValue
Female35.1%
Male64.9%
Average age43.5
Estimated audience size519,549
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Deadhead audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3916%
40-4926%
50+30%
Fig. 04

Worldwide distribution

67.6%

of the worldwide Deadhead audience comes from United States.

Worldwide audience distribution share by country for Deadhead
CountryShare
United States67.6%
Japan5.1%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadhead audience in United States is strongest.

Fig. 05

Top regions by affinity

Deadhead fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.28×
02Washington~10K1.24×
03Massachusetts~10K1.19×
04Washington, District of Columbia~2K1.18×
05Colorado~9K1.11×
06Iowa~5K1.11×
07Illinois~20K1.10×
08Wisconsin~8K1.08×
09New Hampshire~2K1.08×
10Michigan~10K1.07×
11Minnesota~8K1.07×
12Connecticut~6K1.06×
13Nevada~5K1.06×
14Maine~2K1.06×
15California~60K1.05×
16Indiana~10K1.04×
17Vermont<1K1.04×
18Montana~1K1.03×
19Virginia~10K1.02×
20Alabama~7K1.02×
21Rhode Island~2K1.02×
22Alaska~1K1.02×
23North Dakota~1K1.02×
24New York~30K1.01×
25Missouri~8K1.01×
26Utah~5K0.99×
27Kansas~4K0.99×
28Idaho~3K0.99×
29Pennsylvania~20K0.98×
30Ohio~20K0.98×
31Hawaii~2K0.98×
32Maryland~9K0.96×
33Arkansas~4K0.96×
34Nebraska~2K0.96×
35West Virginia~2K0.96×
36New Mexico~2K0.95×
37South Dakota~1K0.95×
38North Carolina~10K0.94×
39Kentucky~6K0.94×
40Tennessee~10K0.93×
41Oklahoma~5K0.93×
42New Jersey~10K0.92×
43Georgia~10K0.90×
44Arizona~10K0.90×
45Delaware~1K0.90×
46South Carolina~7K0.88×
47Mississippi~4K0.85×
48Louisiana~6K0.84×
49Texas~40K0.81×
50Florida~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Deadhead, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadhead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadhead audience
#·InterestCategoryAffinity×
01Coca-Cola 600Sports506.56×
02Ron "Pigpen" McKernanMusic & Radio182.97×
03The Dead (band)Music & Radio173.38×
04The Grateful Dead MovieMovies & TV161.77×
05Sea Turtle Preservation SocietyNGO / Political Party135.26×
06Bill KreutzmannMusic & Radio120.30×
07Joe Russo (musician)Music & Radio111.21×
08Phil LeshMusic & Radio110.91×
09RatDogMusic & Radio109.05×
10Mickey HartMusic & Radio90.14×
11Dark Star OrchestraMusic & Radio69.06×
12Wolf Conservation CenterPets & Animals49.38×
13Lotus (American band)Music & Radio43.64×
14Moe (band)Music & Radio39.43×
15Lettuce (band)Music & Radio34.87×
16Bob WeirMusic & Radio33.91×
17Widespread PanicMusic & Radio28.53×
18Jerry GarciaMusic & Radio26.19×
19Billy StringsMusic & Radio20.67×
20Jam bandMusic & Radio18.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadhead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deadhead audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.46×
Community OrientationOPEN1.36×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deadhead audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Healthy LifestyleBALANCE0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deadhead have in United States?

Deadhead has an estimated audience of 519,549 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deadhead fans?

35.1% of Deadhead fans are female, 64.9% are male, with an average age of 43.5 years.

03

Which brands do Deadhead fans like most?

Deadhead fans show strongest brand affinity for Coca-Cola 600 (506.56×), Lotus (American band) (43.64×), and Moe (band) (39.43×) over the country average.

04

Where do Deadhead fans live in United States?

Deadhead fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Deadhead fans also like?

Beyond Deadhead itself, the audience over-indexes on Lotus (American band) (43.64×), Moe (band) (39.43×), Ron "Pigpen" McKernan (182.97×), and Phil Lesh (110.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Deadhead audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →