Deadhead Audience in United States

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Deadhead has an estimated audience of 519,549 people in United States. 35.1% are female, 64.9% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Coca-Cola 600, Moe (band), Lotus (American band), Ron "Pigpen" McKernan, The Grateful Dead Movie.

The average Deadhead fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Coca-Cola 600, Moe (band), Lotus (American band), with strongest over-indexing on Coca-Cola 600 (506.56× the country average). Demographically, the Deadhead audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Video game

Demographics of Deadhead fans

Demographic split for Deadhead audience in United States
MetricValue
Female35.1%
Male64.9%
Average age43.5
Estimated audience size519,549

Audience persona

The typical Deadhead fan in United States is more male, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Coca-Cola 600.

Top regions in United States

Top regions ranked by reach for Deadhead in United States
RegionReachAffinity
California62,5571.09×
Texas39,8930.89×
New York31,2791.08×
Florida28,9100.82×
Illinois20,3121.17×
Pennsylvania17,9441.03×
Ohio15,6990.98×
Georgia15,3600.96×
North Carolina15,2380.97×
Michigan14,3721.06×
Washington14,2351.37×
Virginia13,6391.08×
Massachusetts12,6421.24×
New Jersey12,4510.94×
Arizona9,9510.94×
Indiana9,7731.03×
Tennessee9,6900.93×
Colorado9,5511.17×
Maryland8,6000.96×
Missouri8,5951.03×
Minnesota8,3061.12×
Wisconsin8,2601.06×
Oregon7,8431.32×
Alabama7,2501×
South Carolina6,6190.85×
Nevada6,3041.25×
Kentucky6,0370.93×
Connecticut5,3331.02×
Oklahoma5,2630.91×
Louisiana5,0760.76×
Utah4,5760.98×
Iowa4,5431.06×
Kansas3,8550.94×
Arkansas3,7170.87×
Mississippi3,0070.7×
Nebraska2,4670.95×
Idaho2,3590.91×
New Hampshire2,3421.14×
New Mexico2,1950.84×
Washington, District of Columbia2,1291.36×
Hawaii2,0630.92×
West Virginia2,0510.85×
Maine1,8601×
Rhode Island1,5740.95×
Montana1,5651.09×
Alaska1,1851.07×
North Dakota1,1131.04×
Delaware1,0510.73×
South Dakota8960.75×
Vermont8730.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deadhead audience
BrandAffinityCategory
Coca-Cola 600506.56×Sports
Moe (band)39.43×Music & Radio
Lotus (American band)43.64×Music & Radio
Ron "Pigpen" McKernan182.97×Music & Radio
The Grateful Dead Movie161.77×Movies & TV
Phil Lesh110.91×Music & Radio
Bob Weir33.91×Music & Radio
Bill Kreutzmann120.3×Music & Radio
Dark Star Orchestra69.06×Music & Radio
RatDog109.05×Music & Radio
Mickey Hart90.14×Music & Radio
The Dead (band)173.38×Music & Radio
Lettuce (band)34.87×Music & Radio
Jam band18.4×Music & Radio
Sea Turtle Preservation Society135.26×
Joe Russo (musician)111.21×Music & Radio
Wolf Conservation Center49.38×Pets & Animals
Widespread Panic28.53×Music & Radio
Jerry Garcia26.19×Music & Radio
Billy Strings20.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deadhead audience
TraitClusterScore
TraditionCONSERVATISM1.49
SustainabilityBALANCE1.36
IndividualismJOY1.25
MindfulnessBALANCE1.17
Urban LifestyleOPEN1.16
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Deadhead
CountryShare
United States67.6%
Japan5.1%
Germany3.7%

See Deadhead audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Deadhead have in United States?

Deadhead has an estimated audience of 519,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Deadhead fans?

35.1% of Deadhead fans are female, 64.9% are male, with an average age of 43.5 years.

Which brands do Deadhead fans like most?

Deadhead fans show strongest brand affinity for Coca-Cola 600 (506.56×), Moe (band) (39.43×), and Lotus (American band) (43.64×) over the country average.

Where do Deadhead fans live in United States?

Deadhead fans in United States are most concentrated in California (reach 62,557), Texas (reach 39,893), and New York (reach 31,279). These three regions account for the largest share of the active audience.

What other brands do Deadhead fans also like?

Beyond Deadhead itself, the audience over-indexes on Moe (band) (39.43×), Lotus (American band) (43.64×), Ron "Pigpen" McKernan (182.97×), and The Grateful Dead Movie (161.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.