A data profile of the people who buy, follow and care about Mickey Hart in United States — modelled from more than twelve digital signal sources. Mickey Hart has an estimated audience of 266,179 people in United States.
The average Mickey Hart fan in United States is 44.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Nevada.
Top brand affinities include Deadhead, Sustainable energy, Renewable energy, with strongest over-indexing on Deadhead (90.14× the country average).
Demographically, the Mickey Hart audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mickey Hart fan in United States is more male, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Deadhead.
The key figures that characterise the Mickey Hart profile in United States.
36.7% are female, 63.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 44.9 |
| Estimated audience size | 266,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 35% |
Where the Mickey Hart audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~10K | 4.41× | |
| 02 | Vermont | ~1K | 2.36× | |
| 03 | Connecticut | ~5K | 1.68× | |
| 04 | Maine | ~2K | 1.66× | |
| 05 | Colorado | ~7K | 1.61× | |
| 06 | Oregon | ~5K | 1.59× | |
| 07 | New Hampshire | ~2K | 1.58× | |
| 08 | Massachusetts | ~8K | 1.39× | |
| 09 | Rhode Island | ~1K | 1.28× | |
| 10 | Pennsylvania | ~10K | 1.26× | |
| 11 | New York | ~20K | 1.25× | |
| 12 | New Jersey | ~9K | 1.24× | |
| 13 | Montana | <1K | 1.15× | |
| 14 | California | ~30K | 1.04× | |
| 15 | Delaware | <1K | 1.01× | |
| 16 | Wisconsin | ~4K | 0.97× | |
| 17 | Washington, District of Columbia | <1K | 0.96× | |
| 18 | Illinois | ~9K | 0.95× | |
| 19 | Ohio | ~8K | 0.95× | |
| 20 | West Virginia | ~1K | 0.93× | |
| 21 | Washington | ~5K | 0.92× | |
| 22 | North Carolina | ~8K | 0.91× | |
| 23 | Virginia | ~6K | 0.91× | |
| 24 | Alaska | <1K | 0.91× | |
| 25 | Indiana | ~4K | 0.87× | |
| 26 | New Mexico | ~1K | 0.87× | |
| 27 | South Carolina | ~4K | 0.86× | |
| 28 | Idaho | ~1K | 0.86× | |
| 29 | Minnesota | ~3K | 0.85× | |
| 30 | Utah | ~2K | 0.85× | |
| 31 | Hawaii | ~1K | 0.85× | |
| 32 | South Dakota | <1K | 0.85× | |
| 33 | North Dakota | <1K | 0.85× | |
| 34 | Tennessee | ~5K | 0.84× | |
| 35 | Missouri | ~4K | 0.84× | |
| 36 | Maryland | ~4K | 0.82× | |
| 37 | Kentucky | ~3K | 0.82× | |
| 38 | Nebraska | ~1K | 0.80× | |
| 39 | Iowa | ~2K | 0.79× | |
| 40 | Arizona | ~4K | 0.76× | |
| 41 | Alabama | ~3K | 0.75× | |
| 42 | Arkansas | ~2K | 0.75× | |
| 43 | Kansas | ~2K | 0.75× | |
| 44 | Mississippi | ~2K | 0.73× | |
| 45 | Michigan | ~5K | 0.72× | |
| 46 | Georgia | ~6K | 0.69× | |
| 47 | Oklahoma | ~2K | 0.68× | |
| 48 | Louisiana | ~2K | 0.66× | |
| 49 | Florida | ~10K | 0.63× | |
| 50 | Texas | ~9K | 0.40× |
The strongest cross-interests of the Mickey Hart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deadhead | Business & Career | 90.14× | ||
| 02 | Ronnie Wood | Music & Radio | 35.34× | ||
| 03 | Derek Trucks | Music & Radio | 30.05× | ||
| 04 | Tedeschi Trucks Band | Music & Radio | 20.68× | ||
| 05 | Frank Zappa | Music & Radio | 18.74× | ||
| 06 | Robert Plant | Music & Radio | 15.58× | ||
| 07 | Keith Richards | Music & Radio | 14.50× | ||
| 08 | Bob Dylan | Music & Radio | 14.02× | ||
| 09 | Joe Walsh | Music & Radio | 13.32× | ||
| 10 | Janis Joplin | Music & Radio | 12.86× | ||
| 11 | Mick Jagger | Music & Radio | 12.05× | ||
| 12 | The Doors | Music & Radio | 11.37× | ||
| 13 | George Harrison | Music & Radio | 10.66× | ||
| 14 | Woodstock | Music & Radio | 10.19× | ||
| 15 | Magic Kingdom | Games | 10.11× | ||
| 16 | Sustainable energy | Home & Garden | 8.06× | ||
| 17 | Renewable energy | Business & Career | 7.14× | ||
| 18 | Genesis (band) | Music & Radio | 6.62× | ||
| 19 | Ticketmaster | Travel & Leisure | 4.35× | ||
| 20 | Classical music | Music & Radio | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.44× | |
| Tradition | CONSERVATISM | 2.29× | |
| Patriotism | CONSERVATISM | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.86× |
Mickey Hart has an estimated audience of 266,179 people in United States, concentrated in California and New York.
36.7% of Mickey Hart fans are female, 63.3% are male, with an average age of 44.9 years.
Mickey Hart fans show strongest brand affinity for Deadhead (90.14×), Sustainable energy (8.06×), and Renewable energy (7.14×) over the country average.
Mickey Hart fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Nevada (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Mickey Hart itself, the audience over-indexes on Sustainable energy (8.06×), Renewable energy (7.14×), Bob Dylan (14.02×), and Robert Plant (15.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mickey Hart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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