Jam band Audience in United States
Jam band has an estimated audience of 5,767,619 people in United States. Top regions: California, New York, Florida. Top brand affinities: Capital One, CarGurus, Autism Awareness, Google Maps, Diabetes mellitus awareness.
Jam band fans in United States are concentrated in California, with strong brand affinity for Capital One. The audience is concentrated in California, New York, Florida. Top brand affinities include Capital One, CarGurus, Autism Awareness, with strongest over-indexing on Capital One (11.2× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Jam band fans
| Metric | Value |
|---|---|
| Estimated audience size | 5,767,619 |
Audience persona
The typical Jam band fan in United States shows strong Tradition tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 405,077 | 0.64× |
| New York | 391,165 | 1.21× |
| Florida | 260,185 | 0.67× |
| Texas | 260,175 | 0.52× |
| Illinois | 239,255 | 1.25× |
| North Carolina | 232,267 | 1.34× |
| Pennsylvania | 222,347 | 1.14× |
| Colorado | 191,050 | 2.1× |
| Ohio | 174,571 | 0.98× |
| Georgia | 172,430 | 0.97× |
| Massachusetts | 153,487 | 1.35× |
| Virginia | 153,255 | 1.09× |
| New Jersey | 134,565 | 0.92× |
| Tennessee | 132,318 | 1.14× |
| Michigan | 120,862 | 0.8× |
| Washington | 109,302 | 0.94× |
| Minnesota | 103,597 | 1.25× |
| Mississippi | 97,638 | 2.05× |
| Indiana | 93,090 | 0.88× |
| Wisconsin | 92,476 | 1.07× |
| Missouri | 92,408 | 0.99× |
| South Carolina | 87,580 | 1.01× |
| Maryland | 86,669 | 0.87× |
| Alabama | 75,758 | 0.94× |
| Oregon | 72,284 | 1.09× |
| Kentucky | 72,179 | 1× |
| Connecticut | 68,995 | 1.19× |
| Arizona | 68,505 | 0.58× |
| Louisiana | 53,354 | 0.72× |
| Utah | 50,758 | 0.98× |
| Oklahoma | 40,647 | 0.63× |
| Kansas | 38,001 | 0.84× |
| Nevada | 36,945 | 0.66× |
| Iowa | 36,077 | 0.76× |
| New Hampshire | 33,208 | 1.46× |
| Arkansas | 29,817 | 0.63× |
| Maine | 29,376 | 1.42× |
| Washington, District of Columbia | 25,486 | 1.47× |
| Vermont | 22,340 | 2.21× |
| Rhode Island | 20,709 | 1.13× |
| West Virginia | 19,312 | 0.72× |
| Nebraska | 18,969 | 0.66× |
| Montana | 18,261 | 1.14× |
| Idaho | 17,058 | 0.59× |
| New Mexico | 14,152 | 0.49× |
| Delaware | 11,965 | 0.75× |
| Alaska | 10,055 | 0.81× |
| Hawaii | 9,629 | 0.39× |
| Wyoming | 9,509 | 1.11× |
| South Dakota | 9,372 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 11.2× | Business & Career |
| CarGurus | 12.66× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Google Maps | 7.85× | Internet & Social Media |
| Diabetes mellitus awareness | 12.48× | Health |
| AccuWeather | 11.31× | Home & Garden |
| Diane Keaton | 10.13× | Movies & TV |
| Circle K | 10.39× | Shopping |
| PSV Eindhoven | 53.34× | Sports |
| Indeed.com | 5.92× | Business & Career |
| Aaron Rodgers | 9.16× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Bruce Willis | 9.85× | Movies & TV |
| Google News | 7.97× | News |
| Ozzy Osbourne | 12.14× | Music & Radio |
| Clint Eastwood | 11.19× | Movies & TV |
| Beetlejuice | 6.03× | Movies & TV |
| Billy Bob Thornton | 10.6× | Movies & TV |
| Matthew McConaughey | 10.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.7% |
| United Kingdom | 4.9% |
| Canada | 3.3% |
See Jam band audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jam band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.