Real Techniques Audience in United States
Real Techniques has an estimated audience of 258,534 people in United States. 78.9% are female, 21.1% are male, average age 32.5. Top regions: California, Texas, Florida.
The average Real Techniques fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Real Techniques audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Real Techniques fans
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 32.5 |
| Estimated audience size | 258,534 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,684 | 1.89× |
| Texas | 33,693 | 1.52× |
| Florida | 28,188 | 1.61× |
| New York | 26,031 | 1.8× |
| Illinois | 12,168 | 1.41× |
| New Jersey | 9,365 | 1.42× |
| Georgia | 9,206 | 1.16× |
| North Carolina | 8,172 | 1.05× |
| Pennsylvania | 7,854 | 0.9× |
| Arizona | 7,505 | 1.42× |
| Virginia | 6,779 | 1.08× |
| Massachusetts | 6,657 | 1.31× |
| Michigan | 6,302 | 0.93× |
| Ohio | 6,062 | 0.76× |
| Washington | 5,983 | 1.15× |
| Maryland | 5,225 | 1.18× |
| Tennessee | 4,711 | 0.91× |
| Colorado | 4,025 | 0.99× |
| Oregon | 3,988 | 1.35× |
| Louisiana | 3,710 | 1.11× |
| Indiana | 3,617 | 0.77× |
| Alabama | 3,532 | 0.98× |
| South Carolina | 3,378 | 0.87× |
| Nevada | 3,320 | 1.33× |
| Minnesota | 3,170 | 0.86× |
| Missouri | 3,117 | 0.75× |
| Connecticut | 3,027 | 1.17× |
| Wisconsin | 2,520 | 0.65× |
| Oklahoma | 2,472 | 0.86× |
| Utah | 2,397 | 1.04× |
| Kentucky | 2,351 | 0.73× |
| Mississippi | 2,086 | 0.98× |
| Arkansas | 1,938 | 0.91× |
| Kansas | 1,663 | 0.82× |
| Iowa | 1,236 | 0.58× |
| New Mexico | 1,162 | 0.9× |
| Idaho | 1,012 | 0.78× |
| Hawaii | 967 | 0.87× |
| Washington, District of Columbia | 926 | 1.19× |
| West Virginia | 822 | 0.68× |
| Nebraska | 790 | 0.61× |
| Rhode Island | 747 | 0.91× |
| New Hampshire | 742 | 0.73× |
| Maine | 591 | 0.64× |
| Delaware | 558 | 0.78× |
| Alaska | 469 | 0.85× |
| Montana | 409 | 0.57× |
| South Dakota | 403 | 0.67× |
| Vermont | 398 | 0.88× |
| North Dakota | 393 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.85 |
| Design Affinity | PREMIUM | 1.9 |
| DIY Mentality | THRILL | 1.85 |
| Sustainability | BALANCE | 1.4 |
| Price Sensitivity | PREMIUM | 1.31 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 11.1% |
| United Kingdom | 8.1% |
See Real Techniques audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Real Techniques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.