Rascasse Audience Intelligence

StudentUniverse Audience in United States

A data profile of the people who buy, follow and care about StudentUniverse in United States — modelled from more than twelve digital signal sources. StudentUniverse has an estimated audience of 301,311 people in United States.

#1594among Website / Newspaper / Magazine in United States#4029in Travel & Leisure

The average StudentUniverse fan in United States is 28.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mark Gatiss, Nick Mason, Gate 1 Travel, with strongest over-indexing on Mark Gatiss (1999× the country average).

Demographically, the StudentUniverse audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical StudentUniverse fan in United States is more female, around 28.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Mark Gatiss.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the StudentUniverse profile in United States.

Audience size
301K
in United States
Gender
55.4%♀
44.6% male
Age
28.2
average years
Country rank
#48283
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of StudentUniverse

55.4% are female, 44.6% are male, average age 28.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for StudentUniverse audience in United States
MetricValue
Female55.4%
Male44.6%
Average age28.2
Estimated audience size301,311
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the StudentUniverse audience in United States
Age bracketShare%
16-1957%
20-2917%
30-3910%
40-499%
50+7%
Fig. 04

Worldwide distribution

35.9%

of the worldwide StudentUniverse audience comes from United States.

Worldwide audience distribution share by country for StudentUniverse
CountryShare
United States35.9%
China9.2%
Canada8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the StudentUniverse audience in United States is strongest.

Fig. 05

Top regions by affinity

StudentUniverse fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K2.30×
02Washington, District of Columbia~2K1.93×
03New York~30K1.60×
04California~50K1.43×
05New Jersey~10K1.42×
06Illinois~10K1.38×
07Washington~9K1.35×
08Connecticut~4K1.27×
09Maryland~7K1.25×
10Rhode Island~1K1.23×
11Kansas~3K1.22×
12Texas~30K1.20×
13Indiana~7K1.18×
14Virginia~9K1.17×
15Georgia~10K1.07×
16North Carolina~10K1.06×
17Iowa~3K1.04×
18Missouri~5K1.03×
19Hawaii~1K1.03×
20Michigan~8K1.00×
21Delaware<1K1.00×
22Ohio~10K0.99×
23Colorado~5K0.98×
24Utah~3K0.98×
25Pennsylvania~10K0.97×
26Oregon~4K0.97×
27Nebraska~2K0.94×
28Vermont<1K0.94×
29Wisconsin~5K0.93×
30Minnesota~4K0.93×
31New Hampshire~1K0.93×
32Florida~20K0.90×
33Oklahoma~3K0.88×
34South Dakota<1K0.88×
35Arkansas~2K0.87×
36Idaho~1K0.87×
37North Dakota<1K0.87×
38Arizona~6K0.86×
39Maine<1K0.86×
40New Mexico~1K0.84×
41Tennessee~5K0.83×
42Louisiana~3K0.82×
43Montana<1K0.80×
44Alaska<1K0.79×
45Mississippi~2K0.76×
46South Carolina~4K0.72×
47Nevada~2K0.70×
48Kentucky~3K0.68×
49West Virginia<1K0.66×
50Alabama~3K0.62×
Fig. 06

Affinity by region

Affinity by region — StudentUniverse, United States
0.62×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the StudentUniverse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for StudentUniverse audience
#·InterestCategoryAffinity×
01Mark GatissMovies & TV1999.00×
02Nick MasonMusic & Radio613.54×
03Suikoden VGames350.90×
04Arabian Ranches Golf ClubTravel & Leisure313.83×
05Student of the YearMovies & TV297.65×
06Bulgarian languagePolitics & Society267.47×
07Suikoden IIGames229.23×
08Gate 1 TravelTravel & Leisure215.78×
09Solo Travel SocietyTopic215.75×
10Freedom WritersMovies & TV214.82×
11EgyptAirTravel & Leisure147.83×
12TopdeckTravel & Leisure140.05×
13Intrepid TravelTravel & Leisure98.39×
14Escorted tourTravel & Leisure81.95×
15The Verge (XM)Music & Radio56.00×
16Dave (TV channel)Movies & TV38.44×
17Video blogInternet & Social Media27.74×
18Drake UniversityBusiness & Career26.17×
19Gina CaranoMovies & TV23.72×
20Google FlightsTravel & Leisure10.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the StudentUniverse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by StudentUniverse audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.77×
MindfulnessBALANCE1.74×
TravellingTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by StudentUniverse audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.65×
Convenience OrientationPREMIUM0.67×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does StudentUniverse have in United States?

StudentUniverse has an estimated audience of 301,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of StudentUniverse fans?

55.4% of StudentUniverse fans are female, 44.6% are male, with an average age of 28.2 years.

03

Which brands do StudentUniverse fans like most?

StudentUniverse fans show strongest brand affinity for Mark Gatiss (1999×), Nick Mason (613.54×), and Gate 1 Travel (215.78×) over the country average.

04

Where do StudentUniverse fans live in United States?

StudentUniverse fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do StudentUniverse fans also like?

Beyond StudentUniverse itself, the audience over-indexes on Nick Mason (613.54×), Gate 1 Travel (215.78×), Freedom Writers (214.82×), and Student of the Year (297.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See StudentUniverse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for StudentUniverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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