Rascasse Audience Intelligence

StudentUniverse Audience Demographics in United States

StudentUniverse has an estimated audience of 309K people in United States.

#1636among websites & media in United States
#3992in Travel & Leisure

The average StudentUniverse fan in United States is 29.1 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Mark Gatiss, Nick Mason, Suikoden V, with strongest over-indexing on Mark Gatiss (1999× the country average).

Demographically, the StudentUniverse audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

The typical StudentUniverse fan in United States is more female, around 29.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Mark Gatiss.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
309K
in United States
Gender
55.4%♀
44.6% male
Age
29.1
average years
Country rank
#49879
among all objects in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of StudentUniverse

55.4% are female, 44.6% are male, average age 29.1.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for StudentUniverse audience in United States
MetricValue
Female55.4%
Male44.6%
Average age29.1
Estimated audience size309K
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the StudentUniverse audience in United States
Age bracketShare%
16-2457%
25-3417%
35-4410%
45-549%
55+7%
Fig. 04

Worldwide distribution

42.5%

of the worldwide StudentUniverse audience comes from United States.

Worldwide audience distribution share by country for StudentUniverse
CountryShare
United States42.5%
Canada8.5%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

StudentUniverse fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K2.30×
02Washington, District of Columbia~1K1.93×
03New York~30K1.60×
04California~50K1.43×
05New Jersey~10K1.42×
06Illinois~20K1.38×
07Washington~10K1.35×
08Connecticut~4K1.27×
09Maryland~7K1.25×
10Rhode Island~1K1.23×
11Kansas~3K1.22×
12Texas~30K1.20×
13Indiana~7K1.18×
14Virginia~9K1.17×
15Georgia~10K1.07×
16North Carolina~10K1.06×
17Iowa~3K1.04×
18Missouri~6K1.03×
19Hawaii~1K1.03×
20Michigan~9K1.00×
21Delaware<1K1.00×
22Ohio~10K0.99×
23Colorado~5K0.98×
24Utah~3K0.98×
25Pennsylvania~10K0.97×
26Oregon~4K0.97×
27Nebraska~2K0.94×
28Vermont<1K0.94×
29Wisconsin~5K0.93×
30Minnesota~5K0.93×
31New Hampshire~1K0.93×
32Florida~20K0.90×
33Oklahoma~3K0.88×
34South Dakota<1K0.88×
35Arkansas~2K0.87×
36Idaho~1K0.87×
37North Dakota<1K0.87×
38Arizona~6K0.86×
39Maine~1K0.86×
40New Mexico~2K0.84×
41Tennessee~6K0.83×
42Louisiana~4K0.82×
43Montana<1K0.80×
44Alaska<1K0.79×
45Mississippi~2K0.76×
46South Carolina~4K0.72×
47Nevada~2K0.70×
48Kentucky~3K0.68×
49West Virginia~1K0.66×
50Alabama~3K0.62×
Fig. 06

Affinity by region

Affinity by region — StudentUniverse, United States
0.62×1.00×2.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the StudentUniverse audience vs. the country average
#·InterestCategoryAffinity×
01Mark GatissMovies & TV1999.00×
02Nick MasonMusic & Radio613.54×
03Suikoden VGames350.90×
04USA TODAY TravelTravel & Leisure344.99×
05Arabian Ranches Golf ClubTravel & Leisure313.83×
06Student of the YearMovies & TV297.65×
07Bulgarian languagePolitics & Society267.47×
08Suikoden IIGames229.23×
09Gate 1 TravelTravel & Leisure215.78×
10Solo Travel SocietyTopic215.75×
11Freedom WritersMovies & TV214.82×
12EgyptAirTravel & Leisure147.83×
13TopdeckTravel & Leisure140.05×
14Intrepid TravelTravel & Leisure98.39×
15Escorted tourTravel & Leisure81.95×
16The Verge (XM)Music & Radio56.00×
17Video blogInternet & Social Media27.74×
18Drake UniversityBusiness & Career26.17×
19Gina CaranoMovies & TV23.72×
20Google FlightsTravel & Leisure10.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the StudentUniverse audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the StudentUniverse audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.77×
MindfulnessBALANCE1.74×
TravellingTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the StudentUniverse audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.65×
Convenience OrientationPREMIUM0.67×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in StudentUniverse over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/studentuniverse-139292” · Methodology