StudentUniverse Audience in United States

StudentUniverse logo

StudentUniverse has an estimated audience of 324,969 people in United States. 55.4% are female, 44.6% are male, average age 28.2. Top regions: California, Texas, New York. Top brand affinities: Mark Gatiss, Nick Mason, Freedom Writers, Gate 1 Travel, Student of the Year.

The average StudentUniverse fan in United States is 28.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mark Gatiss, Nick Mason, Freedom Writers, with strongest over-indexing on Mark Gatiss (1999× the country average). Demographically, the StudentUniverse audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of StudentUniverse fans

Demographic split for StudentUniverse audience in United States
MetricValue
Female55.4%
Male44.6%
Average age28.2
Estimated audience size324,969

Audience persona

The typical StudentUniverse fan in United States is more female, around 28.2 years old, with strong Indulgence tendencies and a notable affinity for Mark Gatiss.

Top regions in United States

Top regions ranked by reach for StudentUniverse in United States
RegionReachAffinity
California53,7661.5×
Texas36,5241.31×
New York31,5931.74×
Florida19,6320.89×
Illinois16,3721.51×
Massachusetts16,0212.5×
New Jersey12,5481.52×
Georgia10,8101.08×
Pennsylvania10,8100.99×
North Carolina10,5871.08×
Ohio10,4111.04×
Virginia9,5321.2×
Washington9,3531.43×
Michigan8,6351.02×
Indiana7,3391.24×
Maryland6,9361.24×
Missouri5,7911.11×
Tennessee5,2620.81×
Colorado5,2191.02×
Wisconsin4,7030.96×
Connecticut4,3261.33×
Minnesota4,2960.92×
Arizona4,0640.61×
Oregon3,6890.99×
Kansas3,3621.31×
South Carolina3,2600.67×
Oklahoma3,2480.9×
Louisiana3,0500.73×
Iowa2,8201.05×
Utah2,7400.94×
Kentucky2,4350.6×
Arkansas2,2510.84×
Washington, District of Columbia2,0012.05×
Nevada1,8520.59×
Mississippi1,6620.62×
Alabama1,5680.35×
Nebraska1,4870.91×
Hawaii1,4071.01×
Idaho1,2530.77×
Rhode Island1,2401.2×
New Mexico1,2380.76×
New Hampshire1,1090.87×
Maine9100.78×
Delaware8560.95×
West Virginia6370.42×
Montana5720.63×
South Dakota5690.76×
Vermont4820.85×
North Dakota4500.67×
Wyoming2430.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for StudentUniverse audience
BrandAffinityCategory
Mark Gatiss1999×Movies & TV
Nick Mason613.54×Music & Radio
Freedom Writers214.82×Movies & TV
Gate 1 Travel215.78×Travel & Leisure
Student of the Year297.65×Movies & TV
Suikoden V350.9×Games
Solo Travel Society215.75×
Bulgarian language267.47×Politics & Society
Arabian Ranches Golf Club313.83×Travel & Leisure
Video blog27.74×Internet & Social Media
Topdeck140.05×Travel & Leisure
Suikoden II229.23×Games
Intrepid Travel98.39×Travel & Leisure
EgyptAir147.83×Travel & Leisure
Google Flights10.83×Travel & Leisure
Escorted tour81.95×Travel & Leisure
The Verge (XM)56×Music & Radio
Gina Carano23.72×Movies & TV
Sonic the Hedgehog (comics)18.32×Literature
Drake University26.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by StudentUniverse audience
TraitClusterScore
IndulgenceJOY2.63
TravellingTHRILL2.25
SustainabilityBALANCE2.1
Design AffinityPREMIUM2.01
Luxury OrientationPREMIUM1.98
Urban LifestyleOPEN1.69

Worldwide distribution

Worldwide audience distribution share by country for StudentUniverse
CountryShare
United States37.5%
China9.0%
Canada8.1%

See StudentUniverse audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does StudentUniverse have in United States?

StudentUniverse has an estimated audience of 324,969 people in United States, concentrated in California and Texas.

What is the gender split and age of StudentUniverse fans?

55.4% of StudentUniverse fans are female, 44.6% are male, with an average age of 28.2 years.

Which brands do StudentUniverse fans like most?

StudentUniverse fans show strongest brand affinity for Mark Gatiss (1999×), Nick Mason (613.54×), and Freedom Writers (214.82×) over the country average.

Where do StudentUniverse fans live in United States?

StudentUniverse fans in United States are most concentrated in California (reach 53,766), Texas (reach 36,524), and New York (reach 31,593). These three regions account for the largest share of the active audience.

What other brands do StudentUniverse fans also like?

Beyond StudentUniverse itself, the audience over-indexes on Nick Mason (613.54×), Freedom Writers (214.82×), Gate 1 Travel (215.78×), and Student of the Year (297.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for StudentUniverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.