Intrepid Travel Audience in United States

Intrepid Travel logo

Intrepid Travel has an estimated audience of 432,847 people in United States. 48.9% are female, 51.1% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Meals on Wheels, JDM Cars, Natural rubber, Vocal harmony, KTLA 5 Morning News.

The average Intrepid Travel fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Meals on Wheels, JDM Cars, Natural rubber, with strongest over-indexing on Meals on Wheels (187.29× the country average). Demographically, the Intrepid Travel audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Intrepid Travel fans

Demographic split for Intrepid Travel audience in United States
MetricValue
Female48.9%
Male51.1%
Average age36.0
Estimated audience size432,847

Audience persona

The typical Intrepid Travel fan in United States is balanced, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Intrepid Travel in United States
RegionReachAffinity
California63,9391.34×
New York43,8141.81×
Texas26,5060.71×
Florida25,1140.86×
Washington17,7152.04×
Illinois14,2230.99×
Pennsylvania13,6440.94×
New Jersey13,5431.23×
North Carolina13,1091.01×
Massachusetts13,0181.53×
Virginia12,7851.21×
Colorado11,3501.66×
Georgia11,2230.84×
Ohio9,7300.73×
Maryland9,2651.24×
Michigan8,8950.79×
Oregon8,6611.75×
Minnesota7,9161.28×
Arizona7,4080.84×
Wisconsin6,4640.99×
Tennessee5,9710.69×
Missouri5,6070.8×
Connecticut5,1411.18×
Indiana4,9450.63×
South Carolina4,6080.71×
Nevada3,8990.93×
Kentucky3,3500.62×
Utah3,2450.84×
Washington, District of Columbia2,9922.3×
Louisiana2,9060.52×
Oklahoma2,6560.55×
Hawaii2,5591.38×
Alabama2,5160.42×
Arkansas2,2630.63×
Idaho2,1701×
New Hampshire2,1271.25×
Iowa2,1110.59×
Maine2,1111.36×
Kansas1,9960.59×
New Mexico1,8980.87×
Alaska1,6071.74×
Montana1,5651.3×
Rhode Island1,3731×
Nebraska1,2520.58×
Vermont1,0221.34×
Mississippi9140.26×
Delaware9090.76×
West Virginia8850.44×
South Dakota6850.68×
Wyoming4810.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Intrepid Travel audience
BrandAffinityCategory
Meals on Wheels187.29×Food & Beverages
JDM Cars130.37×Cars & Mobility
Natural rubber5.6×Cars & Mobility
Vocal harmony11.85×Music & Radio
KTLA 5 Morning News111.59×Movies & TV
Governor of Michigan16.1×Politics & Society
Goop11.01×Internet & Social Media
Grinch6.85×Movies & TV
Cherish (group)18.52×Music & Radio
Hibachi13.11×Food & Beverages
Wok10.76×Food & Beverages
Fairy godmother11.9×Literature
The Gruffalo (film)26.33×Movies & TV
Hipster13.02×Politics & Society
headspace12.08×Health
Google Home8.23×Technology & Electronics
La Jolla11.48×Travel & Leisure
Historic site4.68×Arts & Culture
Mathcore8.55×Music & Radio
Nebraska Cornhuskers football3.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Intrepid Travel audience
TraitClusterScore
TravellingTHRILL3.75
SustainabilityBALANCE2.58
Design AffinityPREMIUM2.41
PatriotismCONSERVATISM2.29
Quality AwarenessPREMIUM2.02
Sports ActivityPOWER1.87

Worldwide distribution

Worldwide audience distribution share by country for Intrepid Travel
CountryShare
United States25.1%
Australia21.7%
United Kingdom16.9%

See Intrepid Travel audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Intrepid Travel have in United States?

Intrepid Travel has an estimated audience of 432,847 people in United States, concentrated in California and New York.

What is the gender split and age of Intrepid Travel fans?

48.9% of Intrepid Travel fans are female, 51.1% are male, with an average age of 36.0 years.

Which brands do Intrepid Travel fans like most?

Intrepid Travel fans show strongest brand affinity for Meals on Wheels (187.29×), JDM Cars (130.37×), and Natural rubber (5.6×) over the country average.

Where do Intrepid Travel fans live in United States?

Intrepid Travel fans in United States are most concentrated in California (reach 63,939), New York (reach 43,814), and Texas (reach 26,506). These three regions account for the largest share of the active audience.

What other brands do Intrepid Travel fans also like?

Beyond Intrepid Travel itself, the audience over-indexes on JDM Cars (130.37×), Natural rubber (5.6×), Vocal harmony (11.85×), and KTLA 5 Morning News (111.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Intrepid Travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.