Rascasse Audience Intelligence

Intrepid Travel Target Market in United States

A data profile of the people who buy, follow and care about Intrepid Travel in United States — modelled from more than twelve digital signal sources. Intrepid Travel has an estimated audience of 422,728 people in United States.

#4176among Brand in United States#3307in Travel & Leisure

The average Intrepid Travel fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Gate 1 Travel, P&O Cruises, StudentUniverse, with strongest over-indexing on Gate 1 Travel (104.32× the country average).

Demographically, the Intrepid Travel audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Intrepid Travel fan in United States is balanced, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Gate 1 Travel.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Intrepid Travel profile in United States.

Audience size
423K
in United States
Gender
48.9%♀
51.1% male
Age
36.0
average years
Country rank
#40354
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Intrepid Travel

48.9% are female, 51.1% are male, average age 36.0.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Intrepid Travel audience in United States
MetricValue
Female48.9%
Male51.1%
Average age36.0
Estimated audience size422,728
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Intrepid Travel audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Intrepid Travel audience comes from United States.

Worldwide audience distribution share by country for Intrepid Travel
CountryShare
United States26.2%
Australia22.9%
United Kingdom18.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Intrepid Travel audience in United States is strongest.

Fig. 05

Top regions by affinity

Intrepid Travel customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.09×
02Washington~20K1.94×
03Colorado~10K1.72×
04Oregon~8K1.64×
05New York~40K1.58×
06Alaska~1K1.57×
07Massachusetts~10K1.44×
08Hawaii~2K1.33×
09Vermont<1K1.30×
10California~60K1.28×
11Maine~2K1.28×
12Minnesota~8K1.26×
13New Hampshire~2K1.22×
14Montana~1K1.21×
15New Jersey~10K1.19×
16Maryland~9K1.19×
17Connecticut~5K1.17×
18Virginia~10K1.16×
19Idaho~2K1.05×
20Rhode Island~1K1.05×
21Wisconsin~7K1.04×
22Illinois~10K0.98×
23North Carolina~10K0.94×
24Delaware~1K0.91×
25Pennsylvania~10K0.90×
26Nevada~4K0.90×
27New Mexico~2K0.90×
28Florida~30K0.88×
29Arizona~8K0.88×
30South Dakota<1K0.88×
31Utah~3K0.86×
32North Dakota<1K0.81×
33Georgia~10K0.80×
34Missouri~5K0.79×
35Michigan~9K0.78×
36Iowa~3K0.76×
37South Carolina~5K0.75×
38Ohio~10K0.73×
39West Virginia~1K0.73×
40Tennessee~6K0.72×
41Nebraska~2K0.72×
42Kansas~2K0.71×
43Kentucky~4K0.70×
44Arkansas~2K0.70×
45Texas~20K0.66×
46Indiana~5K0.66×
47Louisiana~4K0.63×
48Oklahoma~3K0.63×
49Mississippi~2K0.63×
50Alabama~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Intrepid Travel, United States
0.56×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intrepid Travel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intrepid Travel audience
#·InterestCategoryAffinity×
01Gate 1 TravelTravel & Leisure104.32×
02StudentUniverseTravel & Leisure98.39×
03P&O CruisesTravel & Leisure91.33×
04TUI CruisesTravel & Leisure76.98×
05AIDA CruisesTravel & Leisure75.65×
06Edinburgh CastleTravel & Leisure34.85×
07G AdventuresTravel & Leisure34.41×
08Tower of LondonTravel & Leisure33.38×
09Tower BridgeTravel & Leisure31.95×
10Fright NightMovies & TV27.65×
11Sarah ConnorMusic & Radio27.62×
12Joe DiMaggioSports26.36×
13Babe RuthSports21.86×
14London EyeTravel & Leisure15.50×
15Nothing Bundt CakesFood & Beverages10.30×
16British MuseumArts & Culture8.49×
17Zara LarssonMusic & Radio7.77×
18First class travelTravel & Leisure4.33×
19AirbnbTravel & Leisure3.19×
20Planet FitnessSports2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intrepid Travel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intrepid Travel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.55×
PatriotismCONSERVATISM2.90×
SustainabilityBALANCE2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intrepid Travel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
TraditionCONSERVATISM0.85×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Intrepid Travel's target market in United States?

Intrepid Travel's target market in United States covers an estimated 422,728 people, concentrated in California and New York.

02

What is the gender split and age of Intrepid Travel customers?

48.9% of the Intrepid Travel audience are female, 51.1% are male, with an average age of 36.0 years.

03

Which brands do Intrepid Travel fans like most?

Intrepid Travel fans show strongest brand affinity for Gate 1 Travel (104.32×), P&O Cruises (91.33×), and StudentUniverse (98.39×) over the country average.

04

Where do Intrepid Travel fans live in United States?

Intrepid Travel fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Intrepid Travel fans also like?

Beyond Intrepid Travel itself, the audience over-indexes on P&O Cruises (91.33×), StudentUniverse (98.39×), Nothing Bundt Cakes (10.3×), and Babe Ruth (21.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Intrepid Travel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Intrepid Travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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