Rascasse Audience Intelligence

G Adventures Target Market in United States

A data profile of the people who buy, follow and care about G Adventures in United States — modelled from more than twelve digital signal sources. G Adventures has an estimated audience of 417,978 people in United States.

#4218among Brand in United States#3329in Travel & Leisure

The average G Adventures fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Trailfinders, Google Flights, Super8 & Tab, with strongest over-indexing on Trailfinders (280.95× the country average).

Demographically, the G Adventures audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical G Adventures fan in United States is more female, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Trailfinders.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the G Adventures profile in United States.

Audience size
418K
in United States
Gender
59.5%♀
40.5% male
Age
43.5
average years
Country rank
#40613
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of G Adventures

59.5% are female, 40.5% are male, average age 43.5.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for G Adventures audience in United States
MetricValue
Female59.5%
Male40.5%
Average age43.5
Estimated audience size417,978
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the G Adventures audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

20.8%

of the worldwide G Adventures audience comes from United States.

Worldwide audience distribution share by country for G Adventures
CountryShare
United States20.8%
United Kingdom19.1%
Australia15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the G Adventures audience in United States is strongest.

Fig. 05

Top regions by affinity

G Adventures customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.55×
02Colorado~10K1.73×
03Massachusetts~10K1.62×
04Alaska~1K1.59×
05New York~30K1.44×
06Washington~10K1.43×
07Oregon~7K1.40×
08California~60K1.35×
09Hawaii~2K1.35×
10Connecticut~5K1.24×
11New Hampshire~2K1.23×
12Maryland~9K1.21×
13Wisconsin~7K1.20×
14Vermont<1K1.19×
15Virginia~10K1.16×
16Minnesota~7K1.16×
17Rhode Island~1K1.14×
18New Jersey~10K1.12×
19Illinois~10K1.09×
20Montana~1K1.09×
21Maine~2K1.08×
22Florida~30K0.96×
23Idaho~2K0.96×
24Arizona~8K0.94×
25North Carolina~10K0.93×
26Pennsylvania~10K0.92×
27Utah~3K0.91×
28Nevada~4K0.89×
29Delaware~1K0.89×
30Michigan~9K0.86×
31Georgia~10K0.85×
32Iowa~3K0.85×
33New Mexico~2K0.85×
34South Dakota<1K0.83×
35Missouri~5K0.79×
36North Dakota<1K0.79×
37Ohio~10K0.78×
38Tennessee~6K0.77×
39Kansas~3K0.77×
40West Virginia~1K0.73×
41South Carolina~4K0.72×
42Kentucky~4K0.71×
43Texas~20K0.70×
44Nebraska~1K0.70×
45Indiana~5K0.67×
46Louisiana~4K0.67×
47Arkansas~2K0.61×
48Oklahoma~3K0.60×
49Mississippi~2K0.60×
50Alabama~3K0.55×
Fig. 06

Affinity by region

Affinity by region — G Adventures, United States
0.55×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the G Adventures audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for G Adventures audience
#·InterestCategoryAffinity×
01Super8 & TabMusic & Radio541.08×
02TrailfindersTravel & Leisure280.95×
03Cox & KingsTravel & Leisure209.15×
04Flight CentreTravel & Leisure97.21×
05Alain de BottonLiterature83.53×
06Intrepid TravelTravel & Leisure34.41×
07Isabella RosselliniFashion & Accessoires21.09×
08TravelzooTravel & Leisure16.01×
09Tour operatorTravel & Leisure13.08×
10CheapOairTravel & Leisure9.45×
11Hostelling InternationalTravel & Leisure9.38×
12Google FlightsTravel & Leisure8.52×
13ExpediaTravel & Leisure4.38×
14southwest airlinesTravel & Leisure4.20×
15United AirlinesTravel & Leisure4.03×
16BurlingtonFashion & Accessoires3.91×
17American AirlinesTravel & Leisure3.64×
18Atlantic OceanTravel & Leisure3.35×
19Indeed.comBusiness & Career2.67×
20AirbnbTravel & Leisure2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the G Adventures audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by G Adventures audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.68×
MindfulnessBALANCE2.46×
Design AffinityPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by G Adventures audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.12×
Healthy LifestyleBALANCE1.32×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is G Adventures's target market in United States?

G Adventures's target market in United States covers an estimated 417,978 people, concentrated in California and New York.

02

What is the gender split and age of G Adventures customers?

59.5% of the G Adventures audience are female, 40.5% are male, with an average age of 43.5 years.

03

Which brands do G Adventures fans like most?

G Adventures fans show strongest brand affinity for Trailfinders (280.95×), Google Flights (8.52×), and Super8 & Tab (541.08×) over the country average.

04

Where do G Adventures fans live in United States?

G Adventures fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do G Adventures fans also like?

Beyond G Adventures itself, the audience over-indexes on Google Flights (8.52×), Super8 & Tab (541.08×), Hostelling International (9.38×), and American Airlines (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See G Adventures audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for G Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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