Rascasse Audience Intelligence

wildlife conservation Audience in Germany

A data profile of the people who buy, follow and care about wildlife conservation in Germany — modelled from more than twelve digital signal sources. wildlife conservation has an estimated audience of 333,011 people in Germany.

#273among Field of study in Germany#5832among Topic in Germany#788in Politics & Society

The average wildlife conservation fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Endangered species, Robert Redford, with strongest over-indexing on Sex and the City (12.25× the country average).

Demographically, the wildlife conservation audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical wildlife conservation fan in Germany is more female, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Sex and the City.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the wildlife conservation profile in Germany.

Audience size
333K
in Germany
Gender
58.5%♀
41.5% male
Age
37.8
average years
Country rank
#16090
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of wildlife conservation fans

58.5% are female, 41.5% are male, average age 37.8.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for wildlife conservation audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age37.8
Estimated audience size333,011
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the wildlife conservation audience in Germany
Age bracketShare%
16-1927%
20-2916%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

4.8%

of the worldwide wildlife conservation audience comes from Germany.

Worldwide audience distribution share by country for wildlife conservation
CountryShare
United States33.3%
India11.1%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the wildlife conservation audience in Germany is strongest.

Fig. 05

Top regions by affinity

wildlife conservation fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.18×
02Bremen~3K1.17×
03Sachsen~20K1.14×
04Thüringen~9K1.06×
05Nordrhein-Westfalen~80K1.05×
06Brandenburg~10K1.05×
07Sachsen-Anhalt~9K1.05×
08Baden-Württemberg~50K1.03×
09Berlin~20K1.02×
10Niedersachsen~30K1.01×
11Rheinland-Pfalz~20K0.99×
12Saarland~4K0.93×
13Hessen~20K0.91×
14Bayern~50K0.88×
15Schleswig-Holstein~10K0.87×
16Hamburg~7K0.87×
Fig. 06

Affinity by region

Affinity by region — wildlife conservation, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the wildlife conservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for wildlife conservation audience
#·InterestCategoryAffinity×
01Endangered speciesPets & Animals29.61×
02Sex and the CityMovies & TV12.25×
03BirdwatchingPets & Animals7.80×
04Cultural heritagePolitics & Society7.51×
05NikonTechnology & Electronics7.21×
06Robert RedfordMovies & TV7.09×
07Cats (musical)Music & Radio7.02×
08CanonTechnology & Electronics6.46×
09Travel BloggerTravel & Leisure6.44×
10Charitable organizationPolitics & Society6.24×
11VIER PFOTENPets & Animals5.84×
12LeipzigTravel & Leisure5.02×
13Der TagesspiegelNews4.64×
14HugendubelShopping3.93×
15Unique GiftsShopping3.80×
16LivemusicMusic & Radio3.27×
17Nonprofit organizationPolitics & Society3.26×
18TagesschauMovies & TV2.86×
19Renewable energyBusiness & Career2.81×
20NatureHome & Garden2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the wildlife conservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by wildlife conservation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.86×
TravellingTHRILL2.19×
ExtroversionTHRILL2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by wildlife conservation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
CreativityOPEN0.89×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does wildlife conservation have in Germany?

wildlife conservation has an estimated audience of 333,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of wildlife conservation fans?

58.5% of wildlife conservation fans are female, 41.5% are male, with an average age of 37.8 years.

03

Which brands do wildlife conservation fans like most?

wildlife conservation fans show strongest brand affinity for Sex and the City (12.25×), Endangered species (29.61×), and Robert Redford (7.09×) over the country average.

04

Where do wildlife conservation fans live in Germany?

wildlife conservation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do wildlife conservation fans also like?

Beyond wildlife conservation itself, the audience over-indexes on Endangered species (29.61×), Robert Redford (7.09×), Tagesschau (2.86×), and Der Tagesspiegel (4.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See wildlife conservation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for wildlife conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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