Ludwig Maximilian University of Munich Audience in Germany

Ludwig Maximilian University of Munich has an estimated audience of 498,722 people in Germany. 51.3% are female, 48.7% are male, average age 26.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Headhunters (film), Hawara, WikiHow, Kumanovo, Christmas Gift.
The average Ludwig Maximilian University of Munich fan in Germany is 26.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Headhunters (film), Hawara, WikiHow, with strongest over-indexing on Headhunters (film) (16.65× the country average). Demographically, the Ludwig Maximilian University of Munich audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Ludwig Maximilian University of Munich fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 26.4 |
| Estimated audience size | 498,722 |
Audience persona
The typical Ludwig Maximilian University of Munich fan in Germany is balanced, around 26.4 years old, with strong Career Orientation tendencies and a notable affinity for Headhunters (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 322,518 | 4.02× |
| Baden-Württemberg | 94,650 | 1.39× |
| Nordrhein-Westfalen | 88,876 | 0.81× |
| Hessen | 39,606 | 1.04× |
| Niedersachsen | 34,597 | 0.71× |
| Berlin | 20,623 | 0.92× |
| Rheinland-Pfalz | 20,322 | 0.81× |
| Sachsen | 16,906 | 0.69× |
| Schleswig-Holstein | 12,005 | 0.67× |
| Hamburg | 10,679 | 0.95× |
| Thüringen | 9,975 | 0.78× |
| Brandenburg | 9,755 | 0.63× |
| Sachsen-Anhalt | 7,415 | 0.57× |
| Mecklenburg-Vorpommern | 5,154 | 0.54× |
| Saarland | 4,381 | 0.72× |
| Bremen | 3,078 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headhunters (film) | 16.65× | Movies & TV |
| Hawara | 43× | Travel & Leisure |
| WikiHow | 21.46× | Internet & Social Media |
| Kumanovo | 20× | Travel & Leisure |
| Christmas Gift | 2.45× | Kids & Family |
| Loincloth | 4.15× | Fashion & Accessoires |
| Hückelhoven | 10.01× | Travel & Leisure |
| Haberler | 1.51× | News |
| Stradivarius | 1.83× | Shopping |
| Unique Gifts | 1.52× | Shopping |
| Business English | 2.8× | Business & Career |
| Antwone Fisher (film) | 20× | Movies & TV |
| Jabali | 20× | Pets & Animals |
| Jain University | 20× | Business & Career |
| Wok | 4.27× | Food & Beverages |
| Fatteh | 7.12× | Food & Beverages |
| Bull riding | 4.11× | Sports |
| Home Delivery | 1.72× | Food & Beverages |
| Golem | 1.92× | Technology & Electronics |
| Gloria | 2.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.11 |
| Early Adopter Mentality | POWER | 1.81 |
| Sustainability | BALANCE | 1.69 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Pet Ownership | JOY | 1.4 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.1% |
| United States | 13.0% |
| India | 5.3% |
See Ludwig Maximilian University of Munich audiences in other countries
- Ludwig Maximilian University of Munich — United States
- Ludwig Maximilian University of Munich — United Kingdom
- Ludwig Maximilian University of Munich — France
- Ludwig Maximilian University of Munich — Italy
- Ludwig Maximilian University of Munich — Spain
- Ludwig Maximilian University of Munich — Brazil
- Ludwig Maximilian University of Munich — Japan
- Ludwig Maximilian University of Munich — South Korea
- Ludwig Maximilian University of Munich — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Ludwig Maximilian University of Munich have in Germany?
Ludwig Maximilian University of Munich has an estimated audience of 498,722 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ludwig Maximilian University of Munich fans?
51.3% of Ludwig Maximilian University of Munich fans are female, 48.7% are male, with an average age of 26.4 years.
Which brands do Ludwig Maximilian University of Munich fans like most?
Ludwig Maximilian University of Munich fans show strongest brand affinity for Headhunters (film) (16.65×), Hawara (43×), and WikiHow (21.46×) over the country average.
Where do Ludwig Maximilian University of Munich fans live in Germany?
Ludwig Maximilian University of Munich fans in Germany are most concentrated in Bayern (reach 322,518), Baden-Württemberg (reach 94,650), and Nordrhein-Westfalen (reach 88,876). These three regions account for the largest share of the active audience.
What other brands do Ludwig Maximilian University of Munich fans also like?
Beyond Ludwig Maximilian University of Munich itself, the audience over-indexes on Hawara (43×), WikiHow (21.46×), Kumanovo (20×), and Christmas Gift (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ludwig Maximilian University of Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.