Rascasse Audience Intelligence

Ludwig Maximilian University of Munich Audience in Germany

A data profile of the people who buy, follow and care about Ludwig Maximilian University of Munich in Germany — modelled from more than twelve digital signal sources. Ludwig Maximilian University of Munich has an estimated audience of 498,722 people in Germany.

#27among University in Germany#995among POI in Germany#886in Business & Career

The average Ludwig Maximilian University of Munich fan in Germany is 26.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Karlsruhe Institute of Technology, Humboldt University of Berlin, FernUniversität Hagen, with strongest over-indexing on Karlsruhe Institute of Technology (51.47× the country average).

Demographically, the Ludwig Maximilian University of Munich audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ludwig Maximilian University of Munich fan in Germany is balanced, around 26.4 years old, with strong Career Orientation tendencies and a notable affinity for Karlsruhe Institute of Technology.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ludwig Maximilian University of Munich profile in Germany.

Audience size
499K
in Germany
Gender
51.3%♀
48.7% male
Age
26.4
average years
Country rank
#11773
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ludwig Maximilian University of Munich fans

51.3% are female, 48.7% are male, average age 26.4.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Ludwig Maximilian University of Munich audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age26.4
Estimated audience size498,722
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Ludwig Maximilian University of Munich audience in Germany
Age bracketShare%
16-1961%
20-2918%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Ludwig Maximilian University of Munich audience comes from Germany.

Worldwide audience distribution share by country for Ludwig Maximilian University of Munich
CountryShare
Germany51.8%
United States13.0%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ludwig Maximilian University of Munich audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ludwig Maximilian University of Munich fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K6.50×
02Baden-Württemberg~90K1.25×
03Hessen~40K0.96×
04Berlin~20K0.88×
05Hamburg~10K0.87×
06Bremen~3K0.78×
07Rheinland-Pfalz~20K0.76×
08Thüringen~10K0.76×
09Saarland~5K0.74×
10Nordrhein-Westfalen~80K0.73×
11Niedersachsen~30K0.66×
12Sachsen~20K0.65×
13Schleswig-Holstein~10K0.65×
14Brandenburg~10K0.61×
15Sachsen-Anhalt~8K0.60×
16Mecklenburg-Vorpommern~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Ludwig Maximilian University of Munich, Germany
0.59×1.00×6.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ludwig Maximilian University of Munich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ludwig Maximilian University of Munich audience
#·InterestCategoryAffinity×
01Karlsruhe Institute of TechnologyBusiness & Career51.47×
02Mannheim University of Applied SciencesBusiness & Career46.00×
03FernUniversität HagenBusiness & Career41.82×
04Heidelberg UniversityBusiness & Career38.41×
05Technische Universität MünchenBusiness & Career30.02×
06Ruhr University BochumBusiness & Career27.06×
07Aesthetic medicineBusiness & Career26.92×
08Technical University of BerlinBusiness & Career25.55×
09Humboldt University of BerlinBusiness & Career20.00×
10University of MannheimBusiness & Career20.00×
11Free University of BerlinBusiness & Career20.00×
12RWTH Aachen UniversityBusiness & Career20.00×
13University of HamburgBusiness & Career20.00×
14University of AugsburgBusiness & Career20.00×
15University of BonnBusiness & Career20.00×
16Leipzig UniversityBusiness & Career19.00×
17Rose LeslieMovies & TV16.85×
18University of CambridgeBusiness & Career13.73×
19Albania national football teamSports12.28×
20TagesschauMovies & TV3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ludwig Maximilian University of Munich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ludwig Maximilian University of Munich audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.76×
Early Adopter MentalityPOWER2.10×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ludwig Maximilian University of Munich audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ludwig Maximilian University of Munich have in Germany?

Ludwig Maximilian University of Munich has an estimated audience of 498,722 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Ludwig Maximilian University of Munich fans?

51.3% of Ludwig Maximilian University of Munich fans are female, 48.7% are male, with an average age of 26.4 years.

03

Which brands do Ludwig Maximilian University of Munich fans like most?

Ludwig Maximilian University of Munich fans show strongest brand affinity for Karlsruhe Institute of Technology (51.47×), Humboldt University of Berlin (20×), and FernUniversität Hagen (41.82×) over the country average.

04

Where do Ludwig Maximilian University of Munich fans live in Germany?

Ludwig Maximilian University of Munich fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ludwig Maximilian University of Munich fans also like?

Beyond Ludwig Maximilian University of Munich itself, the audience over-indexes on Humboldt University of Berlin (20×), FernUniversität Hagen (41.82×), Mannheim University of Applied Sciences (46×), and Technische Universität München (30.02×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Ludwig Maximilian University of Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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