Rascasse Audience Intelligence

Hot water storage tank Audience in United States

A data profile of the people who buy, follow and care about Hot water storage tank in United States — modelled from more than twelve digital signal sources. Hot water storage tank has an estimated audience of 1,188,275 people in United States.

#8094among Topic in United States#1039in Home & Garden

The average Hot water storage tank fan in United States is 48.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include The Last Ship (TV series), Single-family detached home, Water tank, with strongest over-indexing on The Last Ship (TV series) (174.67× the country average).

Demographically, the Hot water storage tank audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot water storage tank fan in United States is more male, around 48.0 years old, with strong Convenience Orientation tendencies and a notable affinity for The Last Ship (TV series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot water storage tank profile in United States.

Audience size
1.2M
in United States
Gender
34.1%♀
65.9% male
Age
48.0
average years
Country rank
#21018
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot water storage tank fans

34.1% are female, 65.9% are male, average age 48.0.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Hot water storage tank audience in United States
MetricValue
Female34.1%
Male65.9%
Average age48.0
Estimated audience size1,188,275
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Hot water storage tank audience in United States
Age bracketShare%
16-196%
20-2910%
30-3916%
40-4924%
50+44%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Hot water storage tank audience comes from United States.

Worldwide audience distribution share by country for Hot water storage tank
CountryShare
United States41.7%
Canada10.4%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot water storage tank audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot water storage tank fans by region: top regions in United States
#RegionReachAffinity×
01Maine~8K1.94×
02New Hampshire~8K1.74×
03Connecticut~20K1.73×
04New York~100K1.45×
05Vermont~3K1.45×
06Massachusetts~30K1.37×
07Alaska~3K1.32×
08Rhode Island~5K1.20×
09North Dakota~3K1.18×
10Montana~4K1.16×
11South Dakota~3K1.16×
12West Virginia~6K1.05×
13Delaware~3K1.05×
14Hawaii~5K1.02×
15Idaho~6K1.00×
16Washington, District of Columbia~4K0.99×
17Nebraska~6K0.98×
18New Mexico~6K0.98×
19Mississippi~9K0.96×
20Arkansas~9K0.94×
21Iowa~9K0.93×
22Kansas~9K0.93×
23Pennsylvania~40K0.92×
24Oklahoma~10K0.91×
25Utah~10K0.91×
26Wisconsin~20K0.89×
27Louisiana~10K0.89×
28Kentucky~10K0.89×
29Nevada~10K0.89×
30Alabama~10K0.88×
31New Jersey~30K0.87×
32South Carolina~20K0.87×
33Minnesota~10K0.87×
34Oregon~10K0.87×
35Colorado~20K0.86×
36Missouri~20K0.85×
37Indiana~20K0.84×
38Tennessee~20K0.83×
39Maryland~20K0.83×
40Michigan~30K0.82×
41Arizona~20K0.82×
42Washington~20K0.81×
43Ohio~30K0.78×
44Georgia~30K0.78×
45Virginia~20K0.78×
46North Carolina~30K0.76×
47Illinois~30K0.74×
48Florida~50K0.66×
49Texas~60K0.60×
50California~70K0.54×
Fig. 06

Affinity by region

Affinity by region — Hot water storage tank, United States
0.54×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot water storage tank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot water storage tank audience
#·InterestCategoryAffinity×
01The Last Ship (TV series)Movies & TV174.67×
02Plumber's snakeHome & Garden50.70×
03Water tankHome & Garden49.41×
04FrenchiePets & Animals36.70×
05Single-family detached homeHome & Garden26.05×
06Heat pumpHome & Garden11.43×
07Terraced houseHome & Garden10.84×
08SaunaHome & Garden7.35×
09Home automationTechnology & Electronics5.89×
10Mortgage loansBusiness & Career5.83×
11QVCMovies & TV4.96×
12Microwave ovenHome & Garden3.87×
13SubwayFood & Beverages3.67×
14HVACHome & Garden3.67×
15Discount storesShopping3.56×
16FedExBusiness & Career3.53×
17Shopping mallsShopping3.47×
18AirbnbTravel & Leisure3.22×
19PinterestInternet & Social Media2.78×
20FurnitureHome & Garden2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot water storage tank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot water storage tank audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.34×
Price SensitivityPREMIUM1.98×
Quality AwarenessPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot water storage tank audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Healthy LifestyleBALANCE0.87×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot water storage tank have in United States?

Hot water storage tank has an estimated audience of 1,188,275 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hot water storage tank fans?

34.1% of Hot water storage tank fans are female, 65.9% are male, with an average age of 48.0 years.

03

Which brands do Hot water storage tank fans like most?

Hot water storage tank fans show strongest brand affinity for The Last Ship (TV series) (174.67×), Single-family detached home (26.05×), and Water tank (49.41×) over the country average.

04

Where do Hot water storage tank fans live in United States?

Hot water storage tank fans in United States are most concentrated in New York (reach ~100K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hot water storage tank fans also like?

Beyond Hot water storage tank itself, the audience over-indexes on Single-family detached home (26.05×), Water tank (49.41×), Frenchie (36.7×), and Mortgage loans (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hot water storage tank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot water storage tank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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