Hot water storage tank Audience in United States

Hot water storage tank logo

Hot water storage tank has an estimated audience of 1,188,275 people in United States. 34.1% are female, 65.9% are male, average age 48.0. Top regions: New York, California, Massachusetts. Top brand affinities: Governor of Michigan, Vocal harmony, Goop, Wok, Google Home.

The average Hot water storage tank fan in United States is 48.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Governor of Michigan, Vocal harmony, Goop, with strongest over-indexing on Governor of Michigan (13.83× the country average). Demographically, the Hot water storage tank audience skews more male with an average age of 48.0, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hot water storage tank fans

Demographic split for Hot water storage tank audience in United States
MetricValue
Female34.1%
Male65.9%
Average age48.0
Estimated audience size1,188,275

Audience persona

The typical Hot water storage tank fan in United States is more male, around 48.0 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Hot water storage tank in United States
RegionReachAffinity
New York109,9811.66×
California47,2370.36×
Massachusetts38,6161.65×
Pennsylvania36,3400.91×
Connecticut29,7722.5×
Texas26,1860.26×
New Jersey25,2240.83×
Ohio20,8030.57×
Illinois20,7470.52×
Michigan19,4660.63×
Florida19,4290.24×
Maine14,6933.45×
Washington14,5800.61×
New Hampshire14,4243.08×
Virginia12,8960.45×
North Carolina12,5320.35×
Colorado12,4120.66×
Wisconsin11,9470.67×
Minnesota11,4100.67×
Georgia10,3590.28×
Indiana10,3330.48×
Tennessee10,2170.43×
Missouri9,5720.5×
Arizona9,5220.39×
Oklahoma8,7000.66×
Maryland8,6800.42×
Mississippi7,0680.72×
Rhode Island6,9641.84×
Iowa6,8220.7×
Louisiana6,8080.44×
Arkansas6,8030.69×
Kentucky6,5470.44×
Oregon6,5290.48×
Utah6,4900.61×
Alabama6,3820.38×
West Virginia6,3211.14×
Kansas6,2880.67×
Alaska5,8232.29×
Vermont5,7082.74×
South Carolina5,5330.31×
Montana5,4991.67×
Nevada5,4460.47×
Idaho5,3880.9×
Hawaii5,1471.01×
Nebraska5,1000.86×
South Dakota5,0101.82×
North Dakota4,8782×
Wyoming4,7202.68×
New Mexico4,6830.79×
Delaware4,1581.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot water storage tank audience
BrandAffinityCategory
Governor of Michigan13.83×Politics & Society
Vocal harmony8.34×Music & Radio
Goop9.17×Internet & Social Media
Wok10.81×Food & Beverages
Google Home8.74×Technology & Electronics
Grinch5.31×Movies & TV
Hibachi10.01×Food & Beverages
Cherish (group)13.22×Music & Radio
El Paso County, Colorado14.67×Travel & Leisure
Hipster10.93×Politics & Society
headspace10.16×Health
Grace Slick9.45×Music & Radio
La Jolla9.38×Travel & Leisure
Alaska1.6×Travel & Leisure
FAO Schwarz6.82×Shopping
Product design1.69×Business & Career
Fairy godmother6.41×Literature
Wikia2.68×Internet & Social Media
UK garage4.26×Music & Radio
TV Fanatic8.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot water storage tank audience
TraitClusterScore
DIY MentalityTHRILL1.47
Price SensitivityPREMIUM1.41
Pet OwnershipJOY1.35
Career OrientationPOWER1.35
Need for SecurityCONSERVATISM1.29
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Hot water storage tank
CountryShare
United States41.9%
Canada10.4%
Australia8.9%

See Hot water storage tank audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hot water storage tank have in United States?

Hot water storage tank has an estimated audience of 1,188,275 people in United States, concentrated in New York and California.

What is the gender split and age of Hot water storage tank fans?

34.1% of Hot water storage tank fans are female, 65.9% are male, with an average age of 48.0 years.

Which brands do Hot water storage tank fans like most?

Hot water storage tank fans show strongest brand affinity for Governor of Michigan (13.83×), Vocal harmony (8.34×), and Goop (9.17×) over the country average.

Where do Hot water storage tank fans live in United States?

Hot water storage tank fans in United States are most concentrated in New York (reach 109,981), California (reach 47,237), and Massachusetts (reach 38,616). These three regions account for the largest share of the active audience.

What other brands do Hot water storage tank fans also like?

Beyond Hot water storage tank itself, the audience over-indexes on Vocal harmony (8.34×), Goop (9.17×), Wok (10.81×), and Google Home (8.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot water storage tank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.