Restoration Hardware Audience in United States

Restoration Hardware has an estimated audience of 4,961,172 people in United States. 72.7% are female, 27.3% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Restoration Hardware fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Restoration Hardware audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Restoration Hardware fans

Demographic split for Restoration Hardware audience in United States
MetricValue
Female72.7%
Male27.3%
Average age36.7
Estimated audience size4,961,172

Audience persona

The typical Restoration Hardware fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Restoration Hardware in United States
RegionReachAffinity
California1,021,6411.87×
Texas537,7261.26×
Florida534,2571.59×
New York450,5381.63×
Illinois238,3241.44×
North Carolina203,2261.36×
New Jersey197,9691.57×
Georgia171,9311.12×
Ohio167,2051.09×
Massachusetts153,7751.57×
Pennsylvania140,9620.84×
Tennessee135,5401.36×
Michigan128,8010.99×
Virginia128,6781.06×
Washington122,7341.23×
Colorado118,2271.51×
Arizona115,7861.14×
Indiana98,7761.09×
Connecticut98,4811.98×
Maryland87,4881.03×
Minnesota86,4501.22×
South Carolina73,4020.98×
Missouri62,4500.78×
Oregon62,1401.09×
Louisiana61,5010.96×
Alabama59,1570.85×
Utah52,3041.18×
Wisconsin49,0960.66×
Oklahoma44,9610.82×
Nevada44,6690.93×
Kentucky37,7860.61×
Kansas29,1070.74×
Arkansas25,2630.62×
Washington, District of Columbia21,9791.47×
Idaho21,9720.88×
Mississippi21,5200.53×
Iowa19,1950.47×
New Hampshire17,2520.88×
Rhode Island16,6591.05×
Maine14,1260.79×
Hawaii13,7130.64×
Nebraska13,5660.55×
Montana13,5230.98×
New Mexico12,2220.49×
Delaware9,8550.72×
Vermont8,6731×
West Virginia8,6180.37×
Wyoming5,2270.71×
South Dakota5,0210.44×
North Dakota4,4560.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Restoration Hardware audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Livemusic5.56×Music & Radio
Crate & Barrel10.6×Home & Garden
Luxury Travel12.41×Travel & Leisure
Houzz8.29×Home & Garden
Prepackaged meal12.07×Food & Beverages
Luxury real estate4.8×Business & Career
IKEA3.2×Home & Garden
Lowe's2.63×Shopping
Charles, Prince of Wales18.87×Politics & Society
Luxury Bags15.44×Fashion & Accessoires
Boston Marathon10.75×Sports
High-net-worth individual6.9×Business & Career
Horoscope6.19×Health
Do it yourself (DIY)2.15×Home & Garden
Whole grain9.24×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Restoration Hardware audience
TraitClusterScore
Luxury OrientationPREMIUM4.64
Design AffinityPREMIUM2.33
Quality AwarenessPREMIUM2.24
IndulgenceJOY2.21
DIY MentalityTHRILL1.95
SustainabilityBALANCE1.94

Worldwide distribution

Worldwide audience distribution share by country for Restoration Hardware
CountryShare
United States80.1%
Canada7.8%
Japan3.1%

See Restoration Hardware audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Restoration Hardware have in United States?

Restoration Hardware has an estimated audience of 4,961,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Restoration Hardware fans?

72.7% of Restoration Hardware fans are female, 27.3% are male, with an average age of 36.7 years.

Which brands do Restoration Hardware fans like most?

Restoration Hardware fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Restoration Hardware fans live in United States?

Restoration Hardware fans in United States are most concentrated in California (reach 1,021,641), Texas (reach 537,726), and Florida (reach 534,257). These three regions account for the largest share of the active audience.

What other brands do Restoration Hardware fans also like?

Beyond Restoration Hardware itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Restoration Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.