Restoration Hardware Audience in United States

Restoration Hardware logo

Restoration Hardware has an estimated audience of 4,961,172 people in United States. 72.7% are female, 27.3% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Assassin's Creed II, JDSU, Natural rubber.

The average Restoration Hardware fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Assassin's Creed II, with strongest over-indexing on Product design (4.56× the country average). Demographically, the Restoration Hardware audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Restoration Hardware fans

Demographic split for Restoration Hardware audience in United States
MetricValue
Female72.7%
Male27.3%
Average age36.7
Estimated audience size4,961,172

Audience persona

The typical Restoration Hardware fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Restoration Hardware in United States
RegionReachAffinity
California1,021,6411.87×
Texas537,7261.26×
Florida534,2571.59×
New York450,5381.63×
Illinois238,3241.44×
North Carolina203,2261.36×
New Jersey197,9691.57×
Georgia171,9311.12×
Ohio167,2051.09×
Massachusetts153,7751.57×
Pennsylvania140,9620.84×
Tennessee135,5401.36×
Michigan128,8010.99×
Virginia128,6781.06×
Washington122,7341.23×
Colorado118,2271.51×
Arizona115,7861.14×
Indiana98,7761.09×
Connecticut98,4811.98×
Maryland87,4881.03×
Minnesota86,4501.22×
South Carolina73,4020.98×
Missouri62,4500.78×
Oregon62,1401.09×
Louisiana61,5010.96×
Alabama59,1570.85×
Utah52,3041.18×
Wisconsin49,0960.66×
Oklahoma44,9610.82×
Nevada44,6690.93×
Kentucky37,7860.61×
Kansas29,1070.74×
Arkansas25,2630.62×
Washington, District of Columbia21,9791.47×
Idaho21,9720.88×
Mississippi21,5200.53×
Iowa19,1950.47×
New Hampshire17,2520.88×
Rhode Island16,6591.05×
Maine14,1260.79×
Hawaii13,7130.64×
Nebraska13,5660.55×
Montana13,5230.98×
New Mexico12,2220.49×
Delaware9,8550.72×
Vermont8,6731×
West Virginia8,6180.37×
Wyoming5,2270.71×
South Dakota5,0210.44×
North Dakota4,4560.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Restoration Hardware audience
BrandAffinityCategory
Product design4.56×Business & Career
UK garage8×Music & Radio
Assassin's Creed II9.99×Games
JDSU3.52×Business & Career
Natural rubber2.26×Cars & Mobility
Mothercare3.29×Kids & Family
Home equity1.94×Home & Garden
Joshua Jackson4.44×Movies & TV
Isometric exercise8.24×Sports
Staycation3.08×Home & Garden
Stamp collecting4.13×Home & Garden
Janitor4.56×Home & Garden
Nebraska Cornhuskers football2.5×Sports
John Havlicek10.8×Sports
Iowa Lottery7.06×Games
Jesse Plemons2.26×Movies & TV
Bank account1.61×Business & Career
Home staging3×Home & Garden
Soldering iron1.8×Home & Garden
Jaws2.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Restoration Hardware audience
TraitClusterScore
Luxury OrientationPREMIUM4.64
Design AffinityPREMIUM2.33
Quality AwarenessPREMIUM2.24
IndulgenceJOY2.21
DIY MentalityTHRILL1.95
SustainabilityBALANCE1.94

Worldwide distribution

Worldwide audience distribution share by country for Restoration Hardware
CountryShare
United States80.1%
Canada7.8%
Japan3.1%

See Restoration Hardware audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Restoration Hardware have in United States?

Restoration Hardware has an estimated audience of 4,961,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Restoration Hardware fans?

72.7% of Restoration Hardware fans are female, 27.3% are male, with an average age of 36.7 years.

Which brands do Restoration Hardware fans like most?

Restoration Hardware fans show strongest brand affinity for Product design (4.56×), UK garage (8×), and Assassin's Creed II (9.99×) over the country average.

Where do Restoration Hardware fans live in United States?

Restoration Hardware fans in United States are most concentrated in California (reach 1,021,641), Texas (reach 537,726), and Florida (reach 534,257). These three regions account for the largest share of the active audience.

What other brands do Restoration Hardware fans also like?

Beyond Restoration Hardware itself, the audience over-indexes on UK garage (8×), Assassin's Creed II (9.99×), JDSU (3.52×), and Natural rubber (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Restoration Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.