Phoenix Open Audience in United States
Phoenix Open has an estimated audience of 342,417 people in United States. 27.5% are female, 72.5% are male, average age 44.9. Top regions: Arizona, California, Florida. Top brand affinities: Justin Rose, Jimmy Graham, Colin Kaepernick, Pebble Beach Golf Links, Brooks Koepka.
The average Phoenix Open fan in United States is 44.9 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Florida. Top brand affinities include Justin Rose, Jimmy Graham, Colin Kaepernick, with strongest over-indexing on Justin Rose (30.29× the country average). Demographically, the Phoenix Open audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Golf
Demographics of Phoenix Open fans
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 44.9 |
| Estimated audience size | 342,417 |
Audience persona
The typical Phoenix Open fan in United States is more male, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Justin Rose.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arizona | 79,072 | 11.31× |
| California | 22,233 | 0.59× |
| Florida | 19,487 | 0.84× |
| Texas | 17,883 | 0.61× |
| New York | 11,873 | 0.62× |
| Ohio | 10,539 | 1× |
| Illinois | 10,183 | 0.89× |
| Michigan | 8,385 | 0.94× |
| Pennsylvania | 8,068 | 0.7× |
| Georgia | 7,152 | 0.68× |
| North Carolina | 6,950 | 0.67× |
| Colorado | 6,765 | 1.25× |
| Minnesota | 6,334 | 1.29× |
| Massachusetts | 6,061 | 0.9× |
| Washington | 5,593 | 0.81× |
| Tennessee | 5,460 | 0.79× |
| Virginia | 5,227 | 0.63× |
| New Jersey | 5,120 | 0.59× |
| Indiana | 5,107 | 0.82× |
| Wisconsin | 4,919 | 0.95× |
| Missouri | 4,291 | 0.78× |
| South Carolina | 4,069 | 0.79× |
| Oregon | 3,100 | 0.79× |
| Kentucky | 3,059 | 0.71× |
| Alabama | 2,860 | 0.6× |
| Maryland | 2,831 | 0.48× |
| Nevada | 2,756 | 0.83× |
| Iowa | 2,711 | 0.96× |
| Utah | 2,705 | 0.88× |
| Louisiana | 2,623 | 0.59× |
| Kansas | 2,448 | 0.91× |
| Connecticut | 2,328 | 0.68× |
| Oklahoma | 2,205 | 0.58× |
| Nebraska | 1,843 | 1.07× |
| Idaho | 1,585 | 0.92× |
| Arkansas | 1,548 | 0.55× |
| New Mexico | 1,398 | 0.81× |
| Mississippi | 1,361 | 0.48× |
| Montana | 1,285 | 1.35× |
| New Hampshire | 1,092 | 0.81× |
| Hawaii | 1,035 | 0.7× |
| Maine | 1,014 | 0.83× |
| North Dakota | 992 | 1.41× |
| West Virginia | 896 | 0.56× |
| South Dakota | 759 | 0.96× |
| Rhode Island | 733 | 0.67× |
| Wyoming | 572 | 1.13× |
| Washington, District of Columbia | 539 | 0.52× |
| Vermont | 504 | 0.84× |
| Delaware | 450 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justin Rose | 30.29× | Sports |
| Jimmy Graham | 92.24× | Sports |
| Colin Kaepernick | 22.84× | Sports |
| Pebble Beach Golf Links | 22.98× | Sports |
| Brooks Koepka | 18.45× | Sports |
| FlightAware | 7.64× | Travel & Leisure |
| PGA TOUR Superstore | 21.57× | Shopping |
| Phil Mickelson | 14.35× | Sports |
| Ryder Cup | 6.16× | Sports |
| Conservatism in the United States | 4.55× | Politics & Society |
| Detroit Lions | 3.67× | Sports |
| Rory McIlroy | 5.06× | Sports |
| Scottie Scheffler | 5.1× | Sports |
| Minnesota Vikings | 4.11× | Sports |
| Augusta National Golf Club | 13.39× | Sports |
| Jon Gruden | 11.58× | Sports |
| Green Bay Packers | 3.27× | Sports |
| Golf course | 2.9× | Sports |
| John Daly (golfer) | 7.74× | Sports |
| Adam Scott (golfer) | 8.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Risk Appetite | THRILL | 1.42 |
| Sports Activity | POWER | 1.32 |
| Career Orientation | POWER | 1.2 |
| Indulgence | JOY | 1.19 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.2% |
| United Kingdom | 6.5% |
| Australia | 5.9% |
See Phoenix Open audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
Frequently asked questions
How many fans does Phoenix Open have in United States?
Phoenix Open has an estimated audience of 342,417 people in United States, concentrated in Arizona and California.
What is the gender split and age of Phoenix Open fans?
27.5% of Phoenix Open fans are female, 72.5% are male, with an average age of 44.9 years.
Which brands do Phoenix Open fans like most?
Phoenix Open fans show strongest brand affinity for Justin Rose (30.29×), Jimmy Graham (92.24×), and Colin Kaepernick (22.84×) over the country average.
Where do Phoenix Open fans live in United States?
Phoenix Open fans in United States are most concentrated in Arizona (reach 79,072), California (reach 22,233), and Florida (reach 19,487). These three regions account for the largest share of the active audience.
What other brands do Phoenix Open fans also like?
Beyond Phoenix Open itself, the audience over-indexes on Jimmy Graham (92.24×), Colin Kaepernick (22.84×), Pebble Beach Golf Links (22.98×), and Brooks Koepka (18.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Phoenix Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.