Rascasse Audience Intelligence

Phoenix Open Audience in United States

A data profile of the people who buy, follow and care about Phoenix Open in United States — modelled from more than twelve digital signal sources. Phoenix Open has an estimated audience of 342,334 people in United States.

#108among Golf in United States#568among Event in United States#4501in Sports

The average Phoenix Open fan in United States is 44.9 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Florida.

Top brand affinities include Jimmy Graham, Justin Rose, Colin Kaepernick, with strongest over-indexing on Jimmy Graham (92.24× the country average).

Demographically, the Phoenix Open audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phoenix Open fan in United States is more male, around 44.9 years old, with strong Sports Activity tendencies and a notable affinity for Jimmy Graham.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix Open profile in United States.

Audience size
342K
in United States
Gender
27.5%♀
72.5% male
Age
44.9
average years
Country rank
#45135
Event in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phoenix Open fans

27.5% are female, 72.5% are male, average age 44.9.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Phoenix Open audience in United States
MetricValue
Female27.5%
Male72.5%
Average age44.9
Estimated audience size342,334
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Phoenix Open audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Phoenix Open audience comes from United States.

Worldwide audience distribution share by country for Phoenix Open
CountryShare
United States64.0%
United Kingdom6.6%
Australia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix Open audience in United States is strongest.

Fig. 05

Top regions by affinity

Phoenix Open fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K10.68×
02Colorado~7K1.32×
03Montana~1K1.19×
04Iowa~3K1.09×
05Idaho~2K1.07×
06New Hampshire~1K1.07×
07New Mexico~2K1.05×
08North Dakota<1K1.04×
09Nebraska~2K1.03×
10Minnesota~5K1.02×
11Missouri~6K1.01×
12South Dakota<1K0.99×
13Kansas~3K0.98×
14Illinois~10K0.95×
15Nevada~3K0.95×
16Vermont<1K0.95×
17Hawaii~1K0.94×
18Ohio~10K0.93×
19Wisconsin~5K0.92×
20Indiana~6K0.91×
21Michigan~8K0.89×
22Washington~6K0.89×
23Alaska<1K0.89×
24Utah~3K0.88×
25Kentucky~4K0.86×
26Maine~1K0.86×
27Rhode Island<1K0.86×
28Massachusetts~6K0.85×
29Connecticut~3K0.84×
30Delaware<1K0.84×
31Oregon~3K0.81×
32West Virginia~1K0.81×
33South Carolina~4K0.80×
34Florida~20K0.79×
35Pennsylvania~9K0.79×
36Tennessee~5K0.78×
37Washington, District of Columbia<1K0.78×
38North Carolina~8K0.76×
39Mississippi~2K0.76×
40Arkansas~2K0.75×
41Virginia~6K0.73×
42Louisiana~3K0.72×
43Oklahoma~3K0.72×
44Alabama~3K0.71×
45Georgia~7K0.67×
46California~20K0.63×
47New Jersey~5K0.61×
48New York~10K0.59×
49Maryland~3K0.59×
50Texas~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Phoenix Open, United States
0.57×1.00×10.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix Open audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix Open audience
#·InterestCategoryAffinity×
01Jimmy GrahamSports92.24×
02Justin RoseSports30.29×
03Pebble Beach Golf LinksSports22.98×
04Colin KaepernickSports22.84×
05PGA TOUR SuperstoreShopping21.57×
06Brooks KoepkaSports18.45×
07Phil MickelsonSports14.35×
08Augusta National Golf ClubSports13.39×
09John DalySports7.74×
10FlightAwareTravel & Leisure7.64×
11Ryder CupSports6.16×
12Scottie SchefflerSports5.10×
13Conservatism in the United StatesPolitics & Society4.55×
14Minnesota VikingsSports4.11×
15The Open ChampionshipSports4.10×
16Detroit LionsSports3.67×
17Denver BroncosSports3.57×
18Masters TournamentSports3.54×
19Green Bay PackersSports3.27×
20Golf courseSports2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix Open audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix Open audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.41×
Career OrientationPOWER1.15×
Luxury OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix Open audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
ExtroversionTHRILL0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phoenix Open have in United States?

Phoenix Open has an estimated audience of 342,334 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Phoenix Open fans?

27.5% of Phoenix Open fans are female, 72.5% are male, with an average age of 44.9 years.

03

Which brands do Phoenix Open fans like most?

Phoenix Open fans show strongest brand affinity for Jimmy Graham (92.24×), Justin Rose (30.29×), and Colin Kaepernick (22.84×) over the country average.

04

Where do Phoenix Open fans live in United States?

Phoenix Open fans in United States are most concentrated in Arizona (reach ~70K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix Open fans also like?

Beyond Phoenix Open itself, the audience over-indexes on Justin Rose (30.29×), Colin Kaepernick (22.84×), Brooks Koepka (18.45×), and Pebble Beach Golf Links (22.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Phoenix Open audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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