Augusta National Golf Club Audience in United States

Augusta National Golf Club logo

Augusta National Golf Club has an estimated audience of 1,623,008 people in United States. 23.9% are female, 76.1% are male, average age 44.6. Top regions: Georgia, Florida, California. Top brand affinities: Suikoden IV, Alaska, Meru, Kenya, Steampunk, Minnesota.

The average Augusta National Golf Club fan in United States is 44.6 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Suikoden IV, Alaska, Meru, Kenya, with strongest over-indexing on Suikoden IV (78.06× the country average). Demographically, the Augusta National Golf Club audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI

Demographics of Augusta National Golf Club fans

Demographic split for Augusta National Golf Club audience in United States
MetricValue
Female23.9%
Male76.1%
Average age44.6
Estimated audience size1,623,008

Audience persona

The typical Augusta National Golf Club fan in United States is more male, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Suikoden IV.

Top regions in United States

Top regions ranked by reach for Augusta National Golf Club in United States
RegionReachAffinity
Georgia163,1423.26×
Florida123,2681.12×
California113,9110.64×
Texas100,8430.72×
South Carolina74,2413.04×
New York70,7510.78×
North Carolina60,8901.25×
Ohio59,6061.19×
Pennsylvania58,2691.07×
Illinois56,9891.05×
Michigan47,7371.12×
Tennessee42,2571.3×
Virginia39,4341×
Massachusetts35,4181.11×
New Jersey31,2470.76×
Indiana31,0951.05×
Alabama29,4161.3×
Missouri27,9771.07×
Minnesota27,9591.2×
Arizona26,5580.8×
Wisconsin26,4301.08×
Colorado25,0910.98×
Washington20,9110.64×
Maryland20,7250.74×
Kentucky20,4571.01×
Louisiana19,5060.93×
Connecticut17,6641.09×
Oklahoma17,2970.96×
Iowa15,1941.14×
Kansas13,1061.02×
Utah12,6800.87×
Mississippi12,4810.93×
Oregon12,0800.65×
Arkansas10,8190.81×
Nebraska9,2631.14×
Nevada8,8710.57×
New Hampshire6,2280.97×
West Virginia6,1320.81×
Idaho5,8600.72×
Rhode Island4,8790.94×
Maine4,7060.81×
Washington, District of Columbia4,2740.88×
New Mexico4,2350.52×
Hawaii4,0890.59×
Montana3,7840.84×
South Dakota3,6120.96×
North Dakota3,2190.97×
Delaware3,1750.71×
Vermont2,5110.88×
Wyoming1,6440.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Augusta National Golf Club audience
BrandAffinityCategory
Suikoden IV78.06×Games
Alaska3.04×Travel & Leisure
Meru, Kenya33.14×Travel & Leisure
Steampunk5.57×Fashion & Accessoires
Minnesota1.82×Travel & Leisure
Nebraska2.66×Travel & Leisure
Whitley County, Kentucky16.41×Travel & Leisure
Israel1.82×Travel & Leisure
Ixtapaluca13.25×Travel & Leisure
Sinaloa2.7×Travel & Leisure
Natural rubber1.5×Cars & Mobility
Unique Gifts1.65×Shopping
Box lacrosse5.87×Sports
Iyanla Vanzant9.52×Business & Career
Nebraska Cornhuskers football2.36×Sports
IWeb12.02×
Fayette County, Georgia19.96×Travel & Leisure
N1 road (South Africa)2.44×Travel & Leisure
Voltron: Legendary Defender9.26×Movies & TV
Google Analytics2.83×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Augusta National Golf Club audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.27
PatriotismCONSERVATISM1.26
Price SensitivityPREMIUM1.26
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Augusta National Golf Club
CountryShare
Japan47.7%
United States23.2%
South Korea7.6%

See Augusta National Golf Club audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Augusta National Golf Club have in United States?

Augusta National Golf Club has an estimated audience of 1,623,008 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Augusta National Golf Club fans?

23.9% of Augusta National Golf Club fans are female, 76.1% are male, with an average age of 44.6 years.

Which brands do Augusta National Golf Club fans like most?

Augusta National Golf Club fans show strongest brand affinity for Suikoden IV (78.06×), Alaska (3.04×), and Meru, Kenya (33.14×) over the country average.

Where do Augusta National Golf Club fans live in United States?

Augusta National Golf Club fans in United States are most concentrated in Georgia (reach 163,142), Florida (reach 123,268), and California (reach 113,911). These three regions account for the largest share of the active audience.

What other brands do Augusta National Golf Club fans also like?

Beyond Augusta National Golf Club itself, the audience over-indexes on Alaska (3.04×), Meru, Kenya (33.14×), Steampunk (5.57×), and Minnesota (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Augusta National Golf Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.