Rascasse Audience Intelligence

Augusta National Golf Club Audience in United States

A data profile of the people who buy, follow and care about Augusta National Golf Club in United States — modelled from more than twelve digital signal sources. Augusta National Golf Club has an estimated audience of 1,623,008 people in United States.

#1354among POI in United States#1501in Sports

The average Augusta National Golf Club fan in United States is 44.6 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include Justin Rose, Masters Tournament, Ryder Cup, with strongest over-indexing on Justin Rose (32.46× the country average).

Demographically, the Augusta National Golf Club audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Augusta National Golf Club fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Justin Rose.

Category: Sports · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Augusta National Golf Club profile in United States.

Audience size
1.6M
in United States
Gender
23.9%♀
76.1% male
Age
44.6
average years
Country rank
#16724
POI in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Augusta National Golf Club fans

23.9% are female, 76.1% are male, average age 44.6.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Augusta National Golf Club audience in United States
MetricValue
Female23.9%
Male76.1%
Average age44.6
Estimated audience size1,623,008
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Augusta National Golf Club audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4920%
50+36%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Augusta National Golf Club audience comes from United States.

Worldwide audience distribution share by country for Augusta National Golf Club
CountryShare
Japan47.7%
United States23.2%
South Korea7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Augusta National Golf Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Augusta National Golf Club fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K4.47×
02South Carolina~80K3.44×
03Alabama~30K1.23×
04North Carolina~60K1.19×
05Nebraska~10K1.18×
06Tennessee~40K1.17×
07Iowa~20K1.15×
08Minnesota~30K1.10×
09Ohio~50K1.08×
10North Dakota~4K1.07×
11Kansas~10K1.05×
12Florida~100K1.03×
13Massachusetts~30K1.03×
14New Hampshire~7K1.02×
15Wisconsin~20K1.01×
16Missouri~30K1.00×
17Connecticut~20K1.00×
18South Dakota~4K1.00×
19Kentucky~20K0.99×
20Pennsylvania~50K0.98×
21Michigan~40K0.97×
22Indiana~30K0.95×
23Rhode Island~5K0.94×
24Illinois~50K0.93×
25Vermont~3K0.93×
26Mississippi~10K0.92×
27Oklahoma~20K0.91×
28Montana~4K0.91×
29Virginia~40K0.90×
30Colorado~20K0.89×
31Louisiana~20K0.88×
32Utah~10K0.87×
33Maine~5K0.87×
34Arkansas~10K0.85×
35West Virginia~6K0.85×
36Washington, District of Columbia~4K0.83×
37Arizona~30K0.81×
38Delaware~4K0.81×
39Idaho~6K0.80×
40New York~70K0.76×
41New Jersey~30K0.76×
42Maryland~20K0.72×
43Alaska~2K0.71×
44Texas~100K0.70×
45Oregon~10K0.67×
46Hawaii~5K0.66×
47Washington~20K0.64×
48New Mexico~5K0.63×
49California~100K0.61×
50Nevada~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Augusta National Golf Club, United States
0.59×1.00×4.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Augusta National Golf Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Augusta National Golf Club audience
#·InterestCategoryAffinity×
01Monte Carlo RallySports56.11×
02Riviera Country ClubTravel & Leisure34.12×
03Justin RoseSports32.46×
04Goodwood Festival of SpeedSports32.00×
05Pebble Beach Golf LinksSports29.87×
06Maui JimFashion & Accessoires24.34×
07KoenigseggCars & Mobility22.27×
08Honda CityCars & Mobility20.00×
09Arnold PalmerSports18.95×
10Phil MickelsonSports18.87×
11Brooks KoepkaSports12.70×
12Ryder CupSports12.34×
13Masters TournamentSports9.50×
14LPGASports9.20×
15TopGolfSports7.59×
16Tiger WoodsSports6.79×
17FedExBusiness & Career6.34×
18Solar energyHome & Garden3.42×
19Mortgage loansBusiness & Career2.61×
20Planet FitnessSports2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Augusta National Golf Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Augusta National Golf Club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Convenience OrientationPREMIUM1.66×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Augusta National Golf Club audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
ExtroversionTHRILL0.60×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Augusta National Golf Club have in United States?

Augusta National Golf Club has an estimated audience of 1,623,008 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Augusta National Golf Club fans?

23.9% of Augusta National Golf Club fans are female, 76.1% are male, with an average age of 44.6 years.

03

Which brands do Augusta National Golf Club fans like most?

Augusta National Golf Club fans show strongest brand affinity for Justin Rose (32.46×), Masters Tournament (9.5×), and Ryder Cup (12.34×) over the country average.

04

Where do Augusta National Golf Club fans live in United States?

Augusta National Golf Club fans in United States are most concentrated in Georgia (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Augusta National Golf Club fans also like?

Beyond Augusta National Golf Club itself, the audience over-indexes on Masters Tournament (9.5×), Ryder Cup (12.34×), Pebble Beach Golf Links (29.87×), and FedEx (6.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Augusta National Golf Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Augusta National Golf Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →