Rascasse Audience Intelligence

Black Caviar Audience in United States

A data profile of the people who buy, follow and care about Black Caviar in United States — modelled from more than twelve digital signal sources. Black Caviar has an estimated audience of 264,144 people in United States.

#373among Dish in United States#13993among Topic in United States#2620in Food & Beverages

The average Black Caviar fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Freshii, Dom Pérignon (wine), Caviar, with strongest over-indexing on Freshii (442.95× the country average).

Demographically, the Black Caviar audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Caviar fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Freshii.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Caviar profile in United States.

Audience size
264K
in United States
Gender
58.9%♀
41.1% male
Age
43.0
average years
Country rank
#51488
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Caviar fans

58.9% are female, 41.1% are male, average age 43.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Black Caviar audience in United States
MetricValue
Female58.9%
Male41.1%
Average age43.0
Estimated audience size264,144
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Black Caviar audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Black Caviar audience comes from United States.

Worldwide audience distribution share by country for Black Caviar
CountryShare
United States20.8%
Taiwan13.6%
Japan11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Caviar audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Caviar fans by region: top regions in United States
#RegionReachAffinity×
01New York~20K1.55×
02California~40K1.49×
03Washington~7K1.41×
04Florida~20K1.27×
05New Jersey~8K1.25×
06Oregon~4K1.17×
07Alaska<1K1.17×
08Illinois~10K1.12×
09Nevada~3K1.06×
10Pennsylvania~9K1.05×
11Georgia~9K1.05×
12Massachusetts~5K1.05×
13Idaho~1K1.05×
14Virginia~7K1.02×
15Kentucky~3K1.02×
16Connecticut~3K1.02×
17Maryland~5K1.01×
18South Carolina~4K1.01×
19Hawaii~1K1.01×
20South Dakota<1K1.00×
21North Dakota<1K1.00×
22Vermont<1K1.00×
23Colorado~4K0.99×
24New Hampshire~1K0.99×
25Montana<1K0.99×
26Texas~20K0.98×
27Louisiana~3K0.98×
28Washington, District of Columbia<1K0.98×
29North Carolina~8K0.97×
30Mississippi~2K0.97×
31West Virginia~1K0.97×
32Delaware<1K0.97×
33Tennessee~5K0.96×
34Oklahoma~3K0.96×
35Arkansas~2K0.96×
36Kansas~2K0.96×
37Maine<1K0.96×
38Rhode Island<1K0.96×
39New Mexico~1K0.95×
40Nebraska~1K0.93×
41Michigan~6K0.92×
42Missouri~4K0.92×
43Minnesota~3K0.92×
44Alabama~3K0.92×
45Utah~2K0.92×
46Ohio~7K0.91×
47Iowa~2K0.91×
48Wisconsin~4K0.90×
49Arizona~5K0.89×
50Indiana~4K0.89×
Fig. 06

Affinity by region

Affinity by region — Black Caviar, United States
0.89×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Caviar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Caviar audience
#·InterestCategoryAffinity×
01FreshiiFood & Beverages442.95×
02Beluga caviarFood & Beverages118.48×
03Dom Pérignon (wine)Food & Beverages106.39×
04Candice PattonMovies & TV100.55×
05CaviarFood & Beverages49.11×
06Mary Elizabeth WinsteadMovies & TV40.49×
07RembrandtArts & Culture31.93×
08MusselFood & Beverages28.38×
09Susan SarandonMovies & TV22.36×
10Josh GadMovies & TV20.00×
11Evan Rachel WoodMovies & TV20.00×
12Roche BoboisHome & Garden20.00×
13EstoniaTravel & Leisure20.00×
14Debbie HarryMusic & Radio18.11×
15Home AloneMovies & TV14.58×
16Gerard ButlerMovies & TV14.21×
17Amy AdamsMovies & TV10.62×
18IKEAHome & Garden4.92×
19NordstromShopping3.72×
20EtsyFashion & Accessoires3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Caviar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Caviar audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY42.83×
Design AffinityPREMIUM2.60×
SustainabilityBALANCE2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Caviar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Social Media UsageJOY0.88×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Caviar have in United States?

Black Caviar has an estimated audience of 264,144 people in United States, concentrated in California and New York.

02

What is the gender split and age of Black Caviar fans?

58.9% of Black Caviar fans are female, 41.1% are male, with an average age of 43.0 years.

03

Which brands do Black Caviar fans like most?

Black Caviar fans show strongest brand affinity for Freshii (442.95×), Dom Pérignon (wine) (106.39×), and Caviar (49.11×) over the country average.

04

Where do Black Caviar fans live in United States?

Black Caviar fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Black Caviar fans also like?

Beyond Black Caviar itself, the audience over-indexes on Dom Pérignon (wine) (106.39×), Caviar (49.11×), Candice Patton (100.55×), and Mary Elizabeth Winstead (40.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Black Caviar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Caviar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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