Black Caviar Audience in United States

Black Caviar has an estimated audience of 264,144 people in United States. 58.9% are female, 41.1% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Mary Elizabeth Winstead, Candice Patton, Dom Pérignon (wine), Autism Awareness, Freshii.

The average Black Caviar fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mary Elizabeth Winstead, Candice Patton, Dom Pérignon (wine), with strongest over-indexing on Mary Elizabeth Winstead (55.94× the country average). Demographically, the Black Caviar audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Black Caviar fans

Demographic split for Black Caviar audience in United States
MetricValue
Female58.9%
Male41.1%
Average age43.0
Estimated audience size264,144

Audience persona

The typical Black Caviar fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Mary Elizabeth Winstead.

Top regions in United States

Top regions ranked by reach for Black Caviar in United States
RegionReachAffinity
California51,6521.78×
New York29,3431.99×
Florida25,3771.42×
Texas21,2340.94×
Illinois10,4781.19×
Washington9,9751.88×
New Jersey9,9031.47×
Pennsylvania9,5171.07×
Georgia8,8261.08×
North Carolina7,1960.91×
Ohio7,1670.88×
Virginia6,0040.93×
Massachusetts5,9791.15×
Michigan5,8330.84×
Maryland4,8321.06×
Arizona4,6640.86×
Colorado4,3751.05×
South Carolina4,2931.08×
Tennessee4,2160.8×
Oregon3,8001.25×
Indiana3,6080.75×
Missouri3,3930.8×
Nevada2,9881.17×
Connecticut2,9181.1×
Minnesota2,8700.76×
Wisconsin2,8290.71×
Kentucky2,7550.83×
Louisiana2,6210.77×
Alabama2,3830.65×
Oklahoma2,2630.77×
Utah1,6440.7×
Iowa1,5380.71×
Kansas1,5160.73×
Idaho1,5161.14×
Arkansas1,4010.64×
Hawaii1,2481.1×
Mississippi1,1650.54×
West Virginia1,0190.83×
Alaska9601.7×
New Hampshire9330.9×
New Mexico8180.62×
Washington, District of Columbia7860.99×
Nebraska7760.59×
Montana7391.01×
Rhode Island7200.86×
South Dakota6321.03×
Maine6300.67×
North Dakota5681.05×
Wyoming5491.4×
Vermont5311.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Caviar audience
BrandAffinityCategory
Mary Elizabeth Winstead55.94×Movies & TV
Candice Patton127.63×Movies & TV
Dom Pérignon (wine)96.94×Food & Beverages
Autism Awareness19.03×Health
Freshii132.75×Food & Beverages
Diabetes mellitus awareness12.48×Health
Susan Sarandon20.07×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Caviar24.73×Food & Beverages
Home Alone15.81×Movies & TV
Gerard Butler16.28×Movies & TV
Planet Fitness4.51×Sports
Income tax13.19×Business & Career
Mussel33.92×Food & Beverages
Rembrandt29.75×Arts & Culture
Canva8.86×Technology & Electronics
FC Bayern Munich6.27×Sports
PSV Eindhoven31.98×Sports
Shrimp6.49×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Caviar audience
TraitClusterScore
IndulgenceJOY27.53
Design AffinityPREMIUM2.95
Luxury OrientationPREMIUM2.08
SustainabilityBALANCE1.92
Early Adopter MentalityPOWER1.8
Quality AwarenessPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Black Caviar
CountryShare
United States20.8%
Taiwan13.6%
Japan11.5%

See Black Caviar audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Black Caviar have in United States?

Black Caviar has an estimated audience of 264,144 people in United States, concentrated in California and New York.

What is the gender split and age of Black Caviar fans?

58.9% of Black Caviar fans are female, 41.1% are male, with an average age of 43.0 years.

Which brands do Black Caviar fans like most?

Black Caviar fans show strongest brand affinity for Mary Elizabeth Winstead (55.94×), Candice Patton (127.63×), and Dom Pérignon (wine) (96.94×) over the country average.

Where do Black Caviar fans live in United States?

Black Caviar fans in United States are most concentrated in California (reach 51,652), New York (reach 29,343), and Florida (reach 25,377). These three regions account for the largest share of the active audience.

What other brands do Black Caviar fans also like?

Beyond Black Caviar itself, the audience over-indexes on Candice Patton (127.63×), Dom Pérignon (wine) (96.94×), Autism Awareness (19.03×), and Freshii (132.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Caviar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.