A data profile of the people who buy, follow and care about Dom Pérignon (wine) in Italy — modelled from more than twelve digital signal sources. Dom Pérignon (wine) has an estimated audience of 474,030 people in Italy.
The average Dom Pérignon (wine) fan in Italy is 38.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Helena Bonham Carter, Japanese whisky, Black Caviar, with strongest over-indexing on Helena Bonham Carter (35.44× the country average).
Demographically, the Dom Pérignon (wine) audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dom Pérignon (wine) fan in Italy is more male, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Helena Bonham Carter.
The key figures that characterise the Dom Pérignon (wine) profile in Italy.
41.8% are female, 58.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 38.2 |
| Estimated audience size | 474,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 27% | |
| 30-39 | 30% | |
| 40-49 | 21% | |
| 50+ | 11% |
of the worldwide Dom Pérignon (wine) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 11.5% |
| Germany | 8.7% |
Where the Dom Pérignon (wine) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~80K | 1.47× | |
| 02 | Calabria | ~20K | 1.44× | |
| 03 | Lombardy | ~100K | 1.29× | |
| 04 | Lazio | ~70K | 1.20× | |
| 05 | Puglia | ~40K | 1.19× | |
| 06 | Sicilia | ~40K | 1.09× | |
| 07 | Veneto | ~40K | 1.02× | |
| 08 | Tuscany | ~30K | 1.01× | |
| 09 | Sardinia | ~10K | 1.01× | |
| 10 | Trentino-Alto Adige/Südtirol | ~9K | 1.00× | |
| 11 | Emilia-Romagna | ~40K | 0.98× | |
| 12 | Abruzzo | ~10K | 0.97× | |
| 13 | Piedmont | ~30K | 0.91× | |
| 14 | Basilicata | ~4K | 0.91× | |
| 15 | Marche | ~10K | 0.88× | |
| 16 | Liguria | ~10K | 0.84× | |
| 17 | Umbria | ~6K | 0.79× | |
| 18 | Molise | ~2K | 0.78× | |
| 19 | Friuli-Venezia Giulia | ~7K | 0.75× | |
| 20 | Aosta Valley | <1K | 0.72× |
The strongest cross-interests of the Dom Pérignon (wine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Caviar | Food & Beverages | 67.59× | ||
| 02 | Sculpture garden | Home & Garden | 63.41× | ||
| 03 | Japanese whisky | Food & Beverages | 60.51× | ||
| 04 | nandos | Food & Beverages | 51.58× | ||
| 05 | Alan Rickman | Movies & TV | 49.05× | ||
| 06 | Piper-Heidsieck | Food & Beverages | 46.66× | ||
| 07 | Helena Bonham Carter | Movies & TV | 35.44× | ||
| 08 | VIER PFOTEN | Pets & Animals | 27.46× | ||
| 09 | Wine tasting descriptors | Food & Beverages | 24.42× | ||
| 10 | Gentleman | Music & Radio | 22.01× | ||
| 11 | Cristal (wine) | Food & Beverages | 19.95× | ||
| 12 | Eventbrite | Travel & Leisure | 16.16× | ||
| 13 | Ruinart (Champagne) | Food & Beverages | 13.23× | ||
| 14 | Now You See Me (film) | Movies & TV | 7.99× | ||
| 15 | Fight Club | Movies & TV | 7.82× | ||
| 16 | Al Pacino | Movies & TV | 7.11× | ||
| 17 | Interstellar (film) | Movies & TV | 7.01× | ||
| 18 | Tombola (bingo company) | Games | 3.04× | ||
| 19 | Revolution (TV series) | Movies & TV | 2.79× | ||
| 20 | Health And Beauty | Beauty & Wellness | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.71× | |
| Family Orientation | CONSERVATISM | 1.51× | |
| Luxury Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.63× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× |
Dom Pérignon (wine)'s target market in Italy covers an estimated 474,030 people, concentrated in Lombardy and Campania.
41.8% of the Dom Pérignon (wine) audience are female, 58.2% are male, with an average age of 38.2 years.
Dom Pérignon (wine) fans show strongest brand affinity for Helena Bonham Carter (35.44×), Japanese whisky (60.51×), and Black Caviar (67.59×) over the country average.
Dom Pérignon (wine) fans in Italy are most concentrated in Lombardy (reach ~100K), Campania (reach ~80K), and Lazio (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Dom Pérignon (wine) itself, the audience over-indexes on Japanese whisky (60.51×), Black Caviar (67.59×), Wine tasting descriptors (24.42×), and Eventbrite (16.16×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dom Pérignon (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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