Web banner Audience in United States

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Web banner has an estimated audience of 539,243 people in United States. 63.9% are female, 36.1% are male, average age 39.2. Top regions: New York, Texas, California. Top brand affinities: Nationality, Electrolyte, Notre Dame Fighting Irish football, Voter registration, Nebraska Cornhuskers football.

The average Web banner fan in United States is 39.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Nationality, Electrolyte, Notre Dame Fighting Irish football, with strongest over-indexing on Nationality (2.41× the country average). Demographically, the Web banner audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Web banner fans

Demographic split for Web banner audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.2
Estimated audience size539,243

Audience persona

The typical Web banner fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Web banner in United States
RegionReachAffinity
New York140,7334.67×
Texas81,2601.75×
California61,1281.03×
Florida31,6760.87×
Georgia20,3621.23×
Pennsylvania17,2230.95×
Illinois14,4880.81×
Virginia13,1261×
New Jersey13,0290.95×
North Carolina12,4330.77×
Ohio12,3820.75×
Massachusetts10,4640.98×
Michigan10,3200.73×
Arizona9,0620.82×
Washington8,8610.82×
Tennessee8,8400.82×
Maryland7,8360.85×
Colorado7,3630.87×
Indiana7,3070.74×
Connecticut7,0491.3×
Missouri6,3240.73×
Minnesota5,4770.71×
South Carolina5,4250.67×
Oregon5,3160.86×
Wisconsin5,2750.65×
Louisiana5,2560.76×
Alabama4,7240.63×
Utah4,2280.88×
Nevada4,0390.77×
Iowa3,3940.76×
Mississippi3,0580.69×
Oklahoma3,0110.5×
Kentucky2,9630.44×
Kansas2,9530.69×
New Mexico2,2960.85×
Idaho2,1760.8×
Arkansas2,1730.49×
West Virginia2,0190.8×
Alaska2,0151.75×
Washington, District of Columbia1,9911.23×
New Hampshire1,8020.85×
Hawaii1,7810.77×
Nebraska1,7650.65×
Montana1,7571.17×
Maine1,7390.9×
North Dakota1,6881.52×
Delaware1,6791.13×
Wyoming1,6342.04×
Rhode Island1,6070.94×
Vermont1,5801.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web banner audience
BrandAffinityCategory
Nationality2.41×Politics & Society
Electrolyte5.03×Health
Notre Dame Fighting Irish football5.35×Sports
Voter registration4.71×Politics & Society
Nebraska Cornhuskers football2.69×Sports
Elsword11.27×Games
JDSU1.86×Business & Career
South Asian cuisine5.13×Food & Beverages
Jesse Plemons1.93×Movies & TV
Home staging2.55×Home & Garden
Women's empowerment2.05×Politics & Society
Charlamagne Tha God4.42×Movies & TV
Stamp collecting2.19×Home & Garden
Jaws2.47×Movies & TV
Quarto17.47×Games
Eden Lake3.29×Movies & TV
Queens College, City University of New York2.72×Business & Career
Glossier1.96×Beauty & Wellness
Guelaguetza3.46×Arts & Culture
Khulna University9.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web banner audience
TraitClusterScore
Design AffinityPREMIUM1.7
Risk AppetiteTHRILL1.39
ExtroversionTHRILL1.38
TravellingTHRILL1.34
Social Media UsageJOY1.29
Pet OwnershipJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Web banner
CountryShare
United States28.5%
Brazil11.8%
Italy7.8%

See Web banner audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Web banner have in United States?

Web banner has an estimated audience of 539,243 people in United States, concentrated in New York and Texas.

What is the gender split and age of Web banner fans?

63.9% of Web banner fans are female, 36.1% are male, with an average age of 39.2 years.

Which brands do Web banner fans like most?

Web banner fans show strongest brand affinity for Nationality (2.41×), Electrolyte (5.03×), and Notre Dame Fighting Irish football (5.35×) over the country average.

Where do Web banner fans live in United States?

Web banner fans in United States are most concentrated in New York (reach 140,733), Texas (reach 81,260), and California (reach 61,128). These three regions account for the largest share of the active audience.

What other brands do Web banner fans also like?

Beyond Web banner itself, the audience over-indexes on Electrolyte (5.03×), Notre Dame Fighting Irish football (5.35×), Voter registration (4.71×), and Nebraska Cornhuskers football (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web banner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.