Rascasse Audience Intelligence

Web banner Audience in United States

A data profile of the people who buy, follow and care about Web banner in United States — modelled from more than twelve digital signal sources. Web banner has an estimated audience of 539,243 people in United States.

#11095among Topic in United States#361in Internet & Social Media

The average Web banner fan in United States is 39.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Zazzle, LinkedIn, Mortgage loans, with strongest over-indexing on Zazzle (43.85× the country average).

Demographically, the Web banner audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web banner fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Zazzle.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web banner profile in United States.

Audience size
539K
in United States
Gender
63.9%♀
36.1% male
Age
39.2
average years
Country rank
#35058
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web banner fans

63.9% are female, 36.1% are male, average age 39.2.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Web banner audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.2
Estimated audience size539,243
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Web banner audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Web banner audience comes from United States.

Worldwide audience distribution share by country for Web banner
CountryShare
United States28.5%
Brazil11.8%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web banner audience in United States is strongest.

Fig. 05

Top regions by affinity

Web banner fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K5.70×
02Texas~60K1.29×
03Connecticut~6K1.20×
04Pennsylvania~20K1.12×
05Vermont~1K1.08×
06South Dakota~1K1.06×
07Georgia~20K1.04×
08Kansas~4K1.04×
09Rhode Island~2K1.04×
10Montana~2K1.01×
11Delaware~2K1.01×
12North Dakota~1K1.01×
13Massachusetts~10K1.00×
14Hawaii~2K1.00×
15New Hampshire~2K1.00×
16Washington, District of Columbia~2K1.00×
17Alaska~1K1.00×
18West Virginia~2K0.99×
19Maine~2K0.99×
20Mississippi~4K0.98×
21Utah~5K0.97×
22Idaho~3K0.97×
23New Mexico~3K0.97×
24Virginia~10K0.96×
25Louisiana~7K0.96×
26Oregon~6K0.96×
27Nebraska~3K0.96×
28California~60K0.95×
29Arkansas~4K0.95×
30Wisconsin~8K0.94×
31Oklahoma~6K0.94×
32Iowa~4K0.94×
33Maryland~9K0.93×
34South Carolina~8K0.93×
35Nevada~5K0.93×
36New Jersey~10K0.92×
37Kentucky~6K0.92×
38Missouri~8K0.91×
39Alabama~7K0.91×
40Tennessee~10K0.90×
41Minnesota~7K0.90×
42North Carolina~10K0.89×
43Colorado~8K0.89×
44Arizona~10K0.88×
45Indiana~9K0.88×
46Washington~9K0.87×
47Illinois~20K0.85×
48Michigan~10K0.85×
49Ohio~10K0.84×
50Florida~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Web banner, United States
0.83×1.00×5.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web banner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web banner audience
#·InterestCategoryAffinity×
01ZazzleFashion & Accessoires43.85×
02Montreal ExposSports20.22×
03Autonomous carCars & Mobility12.95×
04LinkedInInternet & Social Media8.00×
05InnovationBusiness & Career4.48×
06Diaper bagKids & Family3.68×
07Sustainable energyHome & Garden3.65×
08Mortgage loansBusiness & Career3.56×
09Renewable energyBusiness & Career3.49×
10FedExBusiness & Career3.26×
11First class travelTravel & Leisure2.87×
12Vehicle insuranceCars & Mobility2.80×
13Solar energyHome & Garden2.53×
14AirbnbTravel & Leisure2.44×
15GoogleInternet & Social Media2.12×
16Planet FitnessSports2.10×
17PinterestInternet & Social Media1.94×
18McDonald'sFood & Beverages1.83×
19EntrepreneurshipBusiness & Career1.64×
20StarbucksFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web banner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web banner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Social Media UsageJOY1.66×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web banner audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
MindfulnessBALANCE0.88×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web banner have in United States?

Web banner has an estimated audience of 539,243 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Web banner fans?

63.9% of Web banner fans are female, 36.1% are male, with an average age of 39.2 years.

03

Which brands do Web banner fans like most?

Web banner fans show strongest brand affinity for Zazzle (43.85×), LinkedIn (8×), and Mortgage loans (3.56×) over the country average.

04

Where do Web banner fans live in United States?

Web banner fans in United States are most concentrated in New York (reach ~200K), Texas (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Web banner fans also like?

Beyond Web banner itself, the audience over-indexes on LinkedIn (8×), Mortgage loans (3.56×), Innovation (4.48×), and Airbnb (2.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Web banner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web banner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →