Rascasse Audience Intelligence

Italian fashion Audience in United States

A data profile of the people who buy, follow and care about Italian fashion in United States — modelled from more than twelve digital signal sources. Italian fashion has an estimated audience of 1,974,552 people in United States.

#6367among Topic in United States#636in Fashion & Accessoires

The average Italian fashion fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pomellato, Rick Owens, Longchamp, with strongest over-indexing on Pomellato (76.69× the country average).

Demographically, the Italian fashion audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Italian fashion fan in United States is more female, around 33.6 years old, with strong Indulgence tendencies and a notable affinity for Pomellato.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italian fashion profile in United States.

Audience size
2M
in United States
Gender
62.8%♀
37.2% male
Age
33.6
average years
Country rank
#14387
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian fashion fans

62.8% are female, 37.2% are male, average age 33.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Italian fashion audience in United States
MetricValue
Female62.8%
Male37.2%
Average age33.6
Estimated audience size1,974,552
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Italian fashion audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3916%
40-4916%
50+11%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Italian fashion audience comes from United States.

Worldwide audience distribution share by country for Italian fashion
CountryShare
Italy27.3%
Japan16.2%
United States12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Italian fashion fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.32×
02Minnesota~40K1.27×
03New York~100K1.22×
04Rhode Island~8K1.20×
05Massachusetts~50K1.16×
06Connecticut~20K1.15×
07California~200K1.14×
08Washington~40K1.12×
09Washington, District of Columbia~7K1.12×
10Virginia~50K1.10×
11Illinois~70K1.07×
12Colorado~30K1.07×
13Alaska~5K1.07×
14Pennsylvania~70K1.06×
15Utah~20K1.06×
16Florida~100K1.05×
17New Hampshire~8K1.05×
18Oregon~20K1.04×
19Vermont~4K1.04×
20Arizona~40K1.02×
21Idaho~10K1.01×
22Maine~7K1.01×
23Delaware~5K1.01×
24North Dakota~4K1.01×
25Tennessee~40K1.00×
26Hawaii~8K0.99×
27South Dakota~4K0.98×
28Montana~5K0.97×
29Wisconsin~30K0.96×
30Nebraska~9K0.96×
31Georgia~60K0.95×
32New Mexico~9K0.94×
33North Carolina~60K0.93×
34Indiana~30K0.93×
35Michigan~50K0.92×
36Maryland~30K0.92×
37South Carolina~30K0.92×
38Alabama~30K0.92×
39Kentucky~20K0.92×
40Ohio~60K0.91×
41Missouri~30K0.91×
42Arkansas~10K0.91×
43Kansas~10K0.91×
44Texas~200K0.90×
45West Virginia~8K0.90×
46Louisiana~20K0.89×
47Nevada~20K0.88×
48Iowa~10K0.88×
49Oklahoma~20K0.87×
50Mississippi~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Italian fashion, United States
0.87×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italian fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italian fashion audience
#·InterestCategoryAffinity×
01PomellatoFashion & Accessoires76.69×
02Nordic walkingSports44.27×
03Rick OwensFashion & Accessoires27.82×
04Alexander McQueen (brand)Fashion & Accessoires24.50×
05LongchampFashion & Accessoires22.44×
06Anjelica HustonMovies & TV17.45×
07Miu MiuFashion & Accessoires16.67×
08Maison MargielaFashion & Accessoires16.44×
09ValentinoFashion & Accessoires15.62×
10Stella McCartneyFashion & Accessoires12.66×
11Jimmy ChooFashion & Accessoires12.21×
12TransUnionTechnology & Electronics11.75×
13Tom FordFashion & Accessoires11.28×
14Christian LouboutinFashion & Accessoires10.97×
15Bottega VenetaFashion & Accessoires10.72×
16BB creamBeauty & Wellness9.16×
17MilanTravel & Leisure7.96×
18Ralph LaurenFashion & Accessoires6.99×
19PradaFashion & Accessoires6.41×
20LeatherFashion & Accessoires3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italian fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italian fashion audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.56×
Pet OwnershipJOY2.94×
Luxury OrientationPREMIUM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italian fashion audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
TraditionCONSERVATISM0.72×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italian fashion have in United States?

Italian fashion has an estimated audience of 1,974,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Italian fashion fans?

62.8% of Italian fashion fans are female, 37.2% are male, with an average age of 33.6 years.

03

Which brands do Italian fashion fans like most?

Italian fashion fans show strongest brand affinity for Pomellato (76.69×), Rick Owens (27.82×), and Longchamp (22.44×) over the country average.

04

Where do Italian fashion fans live in United States?

Italian fashion fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Italian fashion fans also like?

Beyond Italian fashion itself, the audience over-indexes on Rick Owens (27.82×), Longchamp (22.44×), Alexander McQueen (brand) (24.5×), and Valentino (15.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Italian fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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