Italian fashion Audience in United States

Italian fashion has an estimated audience of 1,974,552 people in United States. 62.8% are female, 37.2% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Rick Owens, Maison Margiela, Miu Miu, Valentino, Balenciaga.

The average Italian fashion fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rick Owens, Maison Margiela, Miu Miu, with strongest over-indexing on Rick Owens (43.8× the country average). Demographically, the Italian fashion audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Italian fashion fans

Demographic split for Italian fashion audience in United States
MetricValue
Female62.8%
Male37.2%
Average age33.6
Estimated audience size1,974,552

Audience persona

The typical Italian fashion fan in United States is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Rick Owens.

Top regions in United States

Top regions ranked by reach for Italian fashion in United States
RegionReachAffinity
California272,2711.25×
Texas152,2950.9×
Florida149,3901.12×
New York144,5251.31×
Illinois77,2241.17×
New Jersey73,7401.47×
Pennsylvania70,8951.07×
Georgia59,5270.98×
North Carolina59,2181×
Virginia56,9471.18×
Ohio55,4900.91×
Massachusetts49,4211.27×
Washington48,7851.23×
Michigan47,8220.93×
Arizona45,3551.12×
Tennessee42,4741.07×
Minnesota40,5361.43×
Colorado34,7301.12×
Indiana33,3840.93×
Maryland30,9190.91×
Missouri28,3520.89×
Wisconsin27,4730.92×
Alabama25,6360.93×
Oregon25,0261.11×
Connecticut24,6311.24×
South Carolina24,4240.82×
Kentucky22,4540.91×
Louisiana20,9550.82×
Utah18,7671.06×
Oklahoma17,1610.78×
Nevada15,7140.82×
Arkansas13,9580.86×
Kansas12,3230.79×
Iowa11,8610.73×
Mississippi11,2230.69×
Idaho8,7270.88×
Nebraska8,3720.85×
Rhode Island8,1091.29×
New Hampshire7,7871×
Washington, District of Columbia7,5311.27×
Hawaii7,3560.87×
Maine7,0721×
New Mexico6,9900.71×
West Virginia6,3000.69×
Delaware5,1490.95×
Montana4,5130.82×
Alaska4,4381.05×
North Dakota3,8730.95×
Vermont3,7701.09×
South Dakota3,5000.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Italian fashion audience
BrandAffinityCategory
Rick Owens43.8×Fashion & Accessoires
Maison Margiela22.97×Fashion & Accessoires
Miu Miu22.2×Fashion & Accessoires
Valentino19.71×Fashion & Accessoires
Balenciaga11.2×Fashion & Accessoires
Alexander McQueen (brand)26.04×Fashion & Accessoires
Bottega Veneta15.66×Fashion & Accessoires
Longchamp22.52×Fashion & Accessoires
Pomellato58.97×Fashion & Accessoires
Tissot22.55×Fashion & Accessoires
Stella McCartney17.93×Fashion & Accessoires
Jimmy Choo16.73×Fashion & Accessoires
Marni (clothing)30.01×Fashion & Accessoires
Givenchy11.62×Fashion & Accessoires
Prada9.66×Fashion & Accessoires
Tom Ford15.01×Fashion & Accessoires
Tory Burch7.46×Fashion & Accessoires
Boucheron26.56×Fashion & Accessoires
Christian Louboutin13.68×Fashion & Accessoires
Louis Vuitton5.32×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Italian fashion audience
TraitClusterScore
Design AffinityPREMIUM3.24
Luxury OrientationPREMIUM3.03
IndulgenceJOY2.76
Pet OwnershipJOY2.62
SustainabilityBALANCE2.31
Quality AwarenessPREMIUM1.93

Worldwide distribution

Worldwide audience distribution share by country for Italian fashion
CountryShare
Italy27.3%
Japan16.2%
United States12.2%

See Italian fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Italian fashion have in United States?

Italian fashion has an estimated audience of 1,974,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Italian fashion fans?

62.8% of Italian fashion fans are female, 37.2% are male, with an average age of 33.6 years.

Which brands do Italian fashion fans like most?

Italian fashion fans show strongest brand affinity for Rick Owens (43.8×), Maison Margiela (22.97×), and Miu Miu (22.2×) over the country average.

Where do Italian fashion fans live in United States?

Italian fashion fans in United States are most concentrated in California (reach 272,271), Texas (reach 152,295), and Florida (reach 149,390). These three regions account for the largest share of the active audience.

What other brands do Italian fashion fans also like?

Beyond Italian fashion itself, the audience over-indexes on Maison Margiela (22.97×), Miu Miu (22.2×), Valentino (19.71×), and Balenciaga (11.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.