A data profile of the people who buy, follow and care about Italian fashion in Italy — modelled from more than twelve digital signal sources. Italian fashion has an estimated audience of 4,421,671 people in Italy.
Italian fashion has an estimated audience of 4,421,671 people in Italy. 67.4% are female, 32.6% are male, average age 42.1. Top brand affinities: Leather, Haute couture, H&M, Singer-songwriter, Louis Vuitton.
Top brand affinities include Leather, Haute couture, H&M, with strongest over-indexing on Leather (2.33× the country average).
Demographically, the Italian fashion audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Italian fashion fan in Italy is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Leather.
The key figures that characterise the Italian fashion profile in Italy.
67.4% are female, 32.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 42.1 |
| Estimated audience size | 4,421,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Italian fashion audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 27.3% |
| Japan | 16.2% |
| United States | 12.2% |
The strongest cross-interests of the Italian fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 3.87× | ||
| 02 | Valentino | Fashion & Accessoires | 3.28× | ||
| 03 | Garden furniture | Home & Garden | 3.12× | ||
| 04 | Ralph Lauren | Fashion & Accessoires | 2.55× | ||
| 05 | Versace | Fashion & Accessoires | 2.38× | ||
| 06 | Swarovski | Fashion & Accessoires | 2.35× | ||
| 07 | Leather | Fashion & Accessoires | 2.33× | ||
| 08 | Prada | Fashion & Accessoires | 2.30× | ||
| 09 | Knitting | Home & Garden | 2.22× | ||
| 10 | Louis Vuitton | Fashion & Accessoires | 2.07× | ||
| 11 | H&M | Shopping | 2.00× | ||
| 12 | Wikipedia | Internet & Social Media | 1.97× | ||
| 13 | OVS | Fashion & Accessoires | 1.90× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.89× | ||
| 15 | Haute couture | Fashion & Accessoires | 1.85× | ||
| 16 | Bikini | Fashion & Accessoires | 1.80× | ||
| 17 | Singer-songwriter | Music & Radio | 1.67× | ||
| 18 | Sephora | Shopping | 1.67× | ||
| 19 | Volunteering | Politics & Society | 1.54× | ||
| 20 | Confectionery | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.69× | |
| Convenience Orientation | PREMIUM | 1.67× | |
| Design Affinity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Italian fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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