A data profile of the people who buy, follow and care about Prada in Spain — modelled from more than twelve digital signal sources. Prada has an estimated audience of 3,010,451 people in Spain.
The average Prada fan in Spain is 42.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include El País (Uruguay), Versace, Louis Vuitton, with strongest over-indexing on El País (Uruguay) (3.64× the country average).
Demographically, the Prada audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Prada fan in Spain is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for El País (Uruguay).
The key figures that characterise the Prada profile in Spain.
71.9% are female, 28.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 42.7 |
| Estimated audience size | 3,010,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Prada audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 13.2% |
| China | 12.4% |
Where the Prada audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~900K | 1.64× | |
| 02 | Community of Madrid | ~800K | 1.55× | |
| 03 | Balearic Islands | ~100K | 1.53× | |
| 04 | Comunidad Valenciana | ~400K | 1.19× | |
| 05 | Galicia | ~200K | 1.13× | |
| 06 | Andalusia | ~600K | 1.00× | |
| 07 | Basque Autonomous Country | ~100K | 0.93× | |
| 08 | Canary Islands | ~100K | 0.92× | |
| 09 | Castile and León | ~100K | 0.88× | |
| 10 | Region of Murcia | ~90K | 0.88× | |
| 11 | Aragon | ~70K | 0.87× | |
| 12 | Principality of Asturias | ~60K | 0.86× | |
| 13 | Castilla-La Mancha | ~100K | 0.83× | |
| 14 | Navarre | ~30K | 0.82× | |
| 15 | Cantabria | ~30K | 0.78× | |
| 16 | La Rioja | ~20K | 0.77× | |
| 17 | Extremadura | ~50K | 0.70× |
The strongest cross-interests of the Prada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Versace | Fashion & Accessoires | 4.13× | ||
| 02 | Designer clothing | Fashion & Accessoires | 3.92× | ||
| 03 | El País (Uruguay) | News | 3.64× | ||
| 04 | Balenciaga | Fashion & Accessoires | 3.64× | ||
| 05 | Burberry | Fashion & Accessoires | 3.22× | ||
| 06 | Hermès | Fashion & Accessoires | 3.04× | ||
| 07 | Chanel | Fashion & Accessoires | 3.03× | ||
| 08 | Louis Vuitton | Fashion & Accessoires | 2.96× | ||
| 09 | Gucci | Fashion & Accessoires | 2.44× | ||
| 10 | Leather | Fashion & Accessoires | 2.25× | ||
| 11 | Oysho | Fashion & Accessoires | 2.15× | ||
| 12 | Natural skin care | Beauty & Wellness | 2.09× | ||
| 13 | Haute couture | Fashion & Accessoires | 2.07× | ||
| 14 | Stradivarius | Shopping | 2.03× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 2.02× | ||
| 16 | Sephora | Shopping | 1.99× | ||
| 17 | Maquillaje Profesional | Beauty & Wellness | 1.92× | ||
| 18 | Skin care | Beauty & Wellness | 1.79× | ||
| 19 | Primark | Shopping | 1.75× | ||
| 20 | Undergarment | Fashion & Accessoires | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.59× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Convenience Orientation | PREMIUM | 0.67× |
Prada's target market in Spain covers an estimated 3,010,451 people, concentrated in Catalonia and Community of Madrid.
71.9% of the Prada audience are female, 28.1% are male, with an average age of 42.7 years.
Prada fans show strongest brand affinity for El País (Uruguay) (3.64×), Versace (4.13×), and Louis Vuitton (2.96×) over the country average.
Prada fans in Spain are most concentrated in Catalonia (reach ~900K), Community of Madrid (reach ~800K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Prada itself, the audience over-indexes on Versace (4.13×), Louis Vuitton (2.96×), Designer clothing (3.92×), and Stradivarius (2.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Prada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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