A data profile of the people who buy, follow and care about Marx Halle in Austria — modelled from more than twelve digital signal sources. Marx Halle has an estimated audience of 1,008,567 people in Austria.
Marx Halle has an estimated audience of 1,008,567 people in Austria. 52.9% are female, 47.1% are male, average age 38.7. Top brand affinities: Concerts, Quality of life, Felix Baumgartner, Bars, Happiness.
Top brand affinities include Concerts, Quality of life, Felix Baumgartner, with strongest over-indexing on Concerts (2.87× the country average).
Demographically, the Marx Halle audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Marx Halle fan in Austria is balanced, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the Marx Halle profile in Austria.
52.9% are female, 47.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.7 |
| Estimated audience size | 1,008,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
The strongest cross-interests of the Marx Halle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.87× | ||
| 02 | Felix Baumgartner | Sports | 2.00× | ||
| 03 | Music festivals | Music & Radio | 1.87× | ||
| 04 | Bars | Travel & Leisure | 1.83× | ||
| 05 | Borussia Dortmund | Sports | 1.83× | ||
| 06 | Stand-up comedy | Movies & TV | 1.82× | ||
| 07 | Extreme sport | Sports | 1.69× | ||
| 08 | Social media marketing | Business & Career | 1.69× | ||
| 09 | Mikaela Shiffrin | Sports | 1.69× | ||
| 10 | YouTube Music | Internet & Social Media | 1.67× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 12 | Quality of life | Health | 1.62× | ||
| 13 | Lieferando.de | Food & Beverages | 1.62× | ||
| 14 | Zara | Shopping | 1.62× | ||
| 15 | Drawing | Home & Garden | 1.60× | ||
| 16 | Happiness | Health | 1.58× | ||
| 17 | Desserts | Food & Beverages | 1.58× | ||
| 18 | Marcel Hirscher | Sports | 1.58× | ||
| 19 | Slovenia | Travel & Leisure | 1.53× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Pet Ownership | JOY | 1.26× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Marx Halle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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