A data profile of the people who buy, follow and care about Donauinsel in Austria — modelled from more than twelve digital signal sources. Donauinsel has an estimated audience of 1,986,868 people in Austria.
The average Donauinsel fan in Austria is 38.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Concerts, Quality of life, Felix Baumgartner, with strongest over-indexing on Concerts (2.87× the country average).
Demographically, the Donauinsel audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Donauinsel fan in Austria is balanced, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the Donauinsel profile in Austria.
52.9% are female, 47.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.7 |
| Estimated audience size | 1,986,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
Where the Donauinsel audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1.5M | 5.27× | |
| 02 | Lower Austria | ~300K | 1.15× | |
| 03 | Burgenland | ~40K | 0.72× | |
| 04 | Vorarlberg | ~40K | 0.57× | |
| 05 | Carinthia (state) | ~50K | 0.53× | |
| 06 | Styria | ~100K | 0.49× | |
| 07 | Salzburg | ~70K | 0.49× | |
| 08 | Upper Austria | ~100K | 0.47× | |
| 09 | Tyrol | ~60K | 0.44× |
The strongest cross-interests of the Donauinsel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.87× | ||
| 02 | Felix Baumgartner | Sports | 2.00× | ||
| 03 | Music festivals | Music & Radio | 1.87× | ||
| 04 | Bars | Travel & Leisure | 1.83× | ||
| 05 | Borussia Dortmund | Sports | 1.83× | ||
| 06 | Stand-up comedy | Movies & TV | 1.82× | ||
| 07 | Extreme sport | Sports | 1.69× | ||
| 08 | Social media marketing | Business & Career | 1.69× | ||
| 09 | Mikaela Shiffrin | Sports | 1.69× | ||
| 10 | YouTube Music | Internet & Social Media | 1.67× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 12 | Quality of life | Health | 1.62× | ||
| 13 | Lieferando.de | Food & Beverages | 1.62× | ||
| 14 | Zara | Shopping | 1.62× | ||
| 15 | Drawing | Home & Garden | 1.60× | ||
| 16 | Happiness | Health | 1.58× | ||
| 17 | Desserts | Food & Beverages | 1.58× | ||
| 18 | Marcel Hirscher | Sports | 1.58× | ||
| 19 | Slovenia | Travel & Leisure | 1.53× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Pet Ownership | JOY | 1.26× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Donauinsel has an estimated audience of 1,986,868 people in Austria, concentrated in Vienna and Lower Austria.
52.9% of Donauinsel fans are female, 47.1% are male, with an average age of 38.7 years.
Donauinsel fans show strongest brand affinity for Concerts (2.87×), Quality of life (1.62×), and Felix Baumgartner (2.0×) over the country average.
Donauinsel fans in Austria are most concentrated in Vienna (reach ~1.5M), Lower Austria (reach ~300K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Donauinsel itself, the audience over-indexes on Quality of life (1.62×), Felix Baumgartner (2.0×), Bars (1.83×), and Happiness (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Donauinsel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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