A data profile of the people who buy, follow and care about Volkstheater in Austria — modelled from more than twelve digital signal sources. Volkstheater has an estimated audience of 967,226 people in Austria.
Volkstheater has an estimated audience of 967,226 people in Austria. 52.9% are female, 47.1% are male, average age 38.7. Top brand affinities: Concerts, Quality of life, Felix Baumgartner, Bars, Happiness.
Top brand affinities include Concerts, Quality of life, Felix Baumgartner, with strongest over-indexing on Concerts (2.87× the country average).
Demographically, the Volkstheater audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Volkstheater fan in Austria is balanced, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the Volkstheater profile in Austria.
52.9% are female, 47.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.7 |
| Estimated audience size | 967,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
The strongest cross-interests of the Volkstheater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.87× | ||
| 02 | Felix Baumgartner | Sports | 2.00× | ||
| 03 | Music festivals | Music & Radio | 1.87× | ||
| 04 | Bars | Travel & Leisure | 1.83× | ||
| 05 | Borussia Dortmund | Sports | 1.83× | ||
| 06 | Stand-up comedy | Movies & TV | 1.82× | ||
| 07 | Extreme sport | Sports | 1.69× | ||
| 08 | Social media marketing | Business & Career | 1.69× | ||
| 09 | Mikaela Shiffrin | Sports | 1.69× | ||
| 10 | YouTube Music | Internet & Social Media | 1.67× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 12 | Quality of life | Health | 1.62× | ||
| 13 | Lieferando.de | Food & Beverages | 1.62× | ||
| 14 | Zara | Shopping | 1.62× | ||
| 15 | Drawing | Home & Garden | 1.60× | ||
| 16 | Happiness | Health | 1.58× | ||
| 17 | Desserts | Food & Beverages | 1.58× | ||
| 18 | Marcel Hirscher | Sports | 1.58× | ||
| 19 | Slovenia | Travel & Leisure | 1.53× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Pet Ownership | JOY | 1.26× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Volkstheater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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