A data profile of the people who buy, follow and care about Member state of the European Union in Belgium — modelled from more than twelve digital signal sources. Member state of the European Union has an estimated audience of 3,325,325 people in Belgium.
Member state of the European Union has an estimated audience of 3,325,325 people in Belgium. 51.7% are female, 48.3% are male, average age 44.9. Top brand affinities: Luxembourg, City of Brussels, Germany, Netherlands, Fnac.
Top brand affinities include Luxembourg, City of Brussels, Germany, with strongest over-indexing on Luxembourg (3.65× the country average).
Demographically, the Member state of the European Union audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Member state of the European Union fan in Belgium is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Luxembourg.
The key figures that characterise the Member state of the European Union profile in Belgium.
51.7% are female, 48.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 44.9 |
| Estimated audience size | 3,325,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Member state of the European Union audience comes from Belgium.
| Country | Share |
|---|---|
| Romania | 13.8% |
| Hungary | 7.8% |
| Belgium | 7.7% |
The strongest cross-interests of the Member state of the European Union audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big Ben | Travel & Leisure | 3.94× | ||
| 02 | Luxembourg | Travel & Leisure | 3.65× | ||
| 03 | City of Brussels | Travel & Leisure | 2.95× | ||
| 04 | Germany | Travel & Leisure | 2.80× | ||
| 05 | Monarchy | Politics & Society | 2.78× | ||
| 06 | German language | Politics & Society | 2.63× | ||
| 07 | United Nations | Politics & Society | 2.36× | ||
| 08 | Stuttgart | Travel & Leisure | 2.25× | ||
| 09 | Lodging | Travel & Leisure | 1.82× | ||
| 10 | Greece | Travel & Leisure | 1.74× | ||
| 11 | Netherlands | Travel & Leisure | 1.72× | ||
| 12 | Pizza | Food & Beverages | 1.71× | ||
| 13 | Fnac | Shopping | 1.66× | ||
| 14 | Electronic funds transfer | Business & Career | 1.60× | ||
| 15 | Deal of the day | Shopping | 1.56× | ||
| 16 | Refrigerator | Home & Garden | 1.54× | ||
| 17 | Video on demand | Movies & TV | 1.52× | ||
| 18 | Volunteering | Politics & Society | 1.52× | ||
| 19 | Self-employment | Business & Career | 1.51× | ||
| 20 | Hat | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.93× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Member state of the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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