A data profile of the people who buy, follow and care about LGBT community in United Kingdom — modelled from more than twelve digital signal sources. LGBT community has an estimated audience of 3,983,461 people in United Kingdom.
The average LGBT community fan in United Kingdom is 34.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Gay Love, TikTok, Broadway theatre, with strongest over-indexing on Gay Love (6.62× the country average).
Demographically, the LGBT community audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical LGBT community fan in United Kingdom is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Gay Love.
The key figures that characterise the LGBT community profile in United Kingdom.
64.1% are female, 35.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 34.9 |
| Estimated audience size | 3,983,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide LGBT community audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.6% |
| China | 6.4% |
| Brazil | 5.0% |
Where the LGBT community audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.86× | |
| 02 | West Midlands | ~200K | 1.12× | |
| 03 | South West | ~300K | 1.04× | |
| 04 | North East | ~200K | 1.01× | |
| 05 | Yorkshire and the Humber | ~300K | 1.00× | |
| 06 | East Midlands | ~300K | 1.00× | |
| 07 | East of England | ~400K | 0.98× | |
| 08 | South East | ~500K | 0.97× | |
| 09 | Northern Ireland | ~100K | 0.96× | |
| 10 | Wales | ~200K | 0.93× | |
| 11 | North West | ~400K | 0.92× | |
| 12 | Scotland | ~300K | 0.92× |
The strongest cross-interests of the LGBT community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gay Love | Politics & Society | 6.62× | ||
| 02 | Social change | Politics & Society | 2.75× | ||
| 03 | Broadway theatre | Travel & Leisure | 2.58× | ||
| 04 | Shelter Dogs | Pets & Animals | 2.44× | ||
| 05 | Communication design | Business & Career | 2.21× | ||
| 06 | Beetlejuice | Movies & TV | 2.10× | ||
| 07 | Los Angeles | Travel & Leisure | 2.05× | ||
| 08 | Godzilla | Movies & TV | 2.05× | ||
| 09 | Mounjaro | Health | 1.84× | ||
| 10 | Africa | Travel & Leisure | 1.82× | ||
| 11 | Livemusic | Music & Radio | 1.81× | ||
| 12 | Self-love | Health | 1.77× | ||
| 13 | Dick Van Dyke | Movies & TV | 1.71× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.71× | ||
| 15 | New York City | Travel & Leisure | 1.66× | ||
| 16 | Self care | Health | 1.62× | ||
| 17 | TikTok | Internet & Social Media | 1.54× | ||
| 18 | Hip hop music | Music & Radio | 1.53× | ||
| 19 | Newcast | Business & Career | 1.53× | ||
| 20 | Local food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.57× | |
| Design Affinity | PREMIUM | 1.37× | |
| Price Sensitivity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.76× |
LGBT community has an estimated audience of 3,983,461 people in United Kingdom, concentrated in England and South East.
64.1% of LGBT community fans are female, 35.9% are male, with an average age of 34.9 years.
LGBT community fans show strongest brand affinity for Gay Love (6.62×), TikTok (1.54×), and Broadway theatre (2.58×) over the country average.
LGBT community fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond LGBT community itself, the audience over-indexes on TikTok (1.54×), Broadway theatre (2.58×), Hip hop music (1.53×), and Social change (2.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for LGBT community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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