A data profile of the people who buy, follow and care about Basic Fit in Belgium — modelled from more than twelve digital signal sources. Basic Fit has an estimated audience of 2,083,610 people in Belgium.
The average Basic Fit fan in Belgium is 37.1 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, Hainaut.
The key figures that characterise the Basic Fit profile in Belgium.
49.3% are female, 50.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 37.1 |
| Estimated audience size | 2,083,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Basic Fit audience comes from Belgium.
| Country | Share |
|---|---|
| France | 41.1% |
| Spain | 27.3% |
| Netherlands | 13.8% |
Where the Basic Fit audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.79× | |
| 02 | Antwerp | ~300K | 1.18× | |
| 03 | Flemish Brabant | ~200K | 1.16× | |
| 04 | Hainaut | ~200K | 0.98× | |
| 05 | East Flanders | ~200K | 0.97× | |
| 06 | Walloon Brabant | ~50K | 0.96× | |
| 07 | Liege | ~200K | 0.92× | |
| 08 | Limburg | ~80K | 0.85× | |
| 09 | West Flanders | ~100K | 0.80× | |
| 10 | Province of Namur | ~80K | 0.80× | |
| 11 | Luxembourg | ~30K | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Basic Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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