Narcissism Audience in Germany
Narcissism has an estimated audience of 959,622 people in Germany. 69.2% are female, 30.8% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Selfie, Selfie stick, New Age, Gala, Mood (psychology).
The average Narcissism fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Selfie, Selfie stick, New Age, with strongest over-indexing on Selfie (9.26× the country average). Demographically, the Narcissism audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Narcissism fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 35.6 |
| Estimated audience size | 959,622 |
Audience persona
The typical Narcissism fan in Germany is more female, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Selfie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,162 | 1.06× |
| Bayern | 174,298 | 1.13× |
| Baden-Württemberg | 155,509 | 1.19× |
| Niedersachsen | 101,774 | 1.09× |
| Hessen | 72,391 | 0.99× |
| Sachsen | 53,259 | 1.13× |
| Rheinland-Pfalz | 48,189 | 1× |
| Berlin | 41,900 | 0.98× |
| Schleswig-Holstein | 38,665 | 1.12× |
| Brandenburg | 24,044 | 0.81× |
| Hamburg | 23,668 | 1.09× |
| Thüringen | 22,011 | 0.9× |
| Sachsen-Anhalt | 21,201 | 0.85× |
| Mecklenburg-Vorpommern | 14,844 | 0.81× |
| Saarland | 10,727 | 0.91× |
| Bremen | 7,692 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Selfie | 9.26× | Internet & Social Media |
| Selfie stick | 20.21× | Internet & Social Media |
| New Age | 8.25× | Music & Radio |
| Gala | 2.33× | News |
| Mood (psychology) | 14.29× | Health |
| Vanity | 21.33× | Beauty & Wellness |
| Pride | 4.14× | Politics & Society |
| Tagesschau | 1.53× | Movies & TV |
| X | 1.83× | Internet & Social Media |
| Self-love | 2.22× | Health |
| Attitude (psychology) | 16.95× | Health |
| Soul | 2.94× | Health |
| Snapchat | 2.8× | Internet & Social Media |
| Cardigan Welsh Corgi | 8.16× | Pets & Animals |
| Self-awareness | 1.85× | Health |
| Stress (biology) | 1.76× | Health |
| Greek mythology | 6.69× | Politics & Society |
| Wellness (alternative medicine) | 1.85× | Health |
| Meditation | 1.83× | Health |
| Denver Nuggets | 4.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.72 |
| Sports Activity | POWER | 1.75 |
| Pet Ownership | JOY | 1.7 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Sustainability | BALANCE | 1.57 |
| Indulgence | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Brazil | 8.8% |
| Italy | 7.1% |
See Narcissism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Narcissism have in Germany?
Narcissism has an estimated audience of 959,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Narcissism fans?
69.2% of Narcissism fans are female, 30.8% are male, with an average age of 35.6 years.
Which brands do Narcissism fans like most?
Narcissism fans show strongest brand affinity for Selfie (9.26×), Selfie stick (20.21×), and New Age (8.25×) over the country average.
Where do Narcissism fans live in Germany?
Narcissism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,162), Bayern (reach 174,298), and Baden-Württemberg (reach 155,509). These three regions account for the largest share of the active audience.
What other brands do Narcissism fans also like?
Beyond Narcissism itself, the audience over-indexes on Selfie stick (20.21×), New Age (8.25×), Gala (2.33×), and Mood (psychology) (14.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Narcissism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.