Mood (psychology) Audience in Germany
Mood (psychology) has an estimated audience of 348,703 people in Germany. 65.7% are female, 34.3% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, 3D printing, Este, Veneto, Weimar Republic, Samanyolu Haber.
The average Mood (psychology) fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, 3D printing, Este, Veneto, with strongest over-indexing on Pillow (1.87× the country average). Demographically, the Mood (psychology) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mood (psychology) fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.7 |
| Estimated audience size | 348,703 |
Audience persona
The typical Mood (psychology) fan in Germany is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,859 | 1.19× |
| Bayern | 57,699 | 1.03× |
| Baden-Württemberg | 50,138 | 1.05× |
| Niedersachsen | 34,997 | 1.03× |
| Hessen | 25,709 | 0.97× |
| Rheinland-Pfalz | 19,401 | 1.11× |
| Sachsen | 18,425 | 1.08× |
| Berlin | 15,584 | 1× |
| Schleswig-Holstein | 11,955 | 0.95× |
| Brandenburg | 9,856 | 0.91× |
| Thüringen | 8,629 | 0.97× |
| Hamburg | 7,867 | 1× |
| Sachsen-Anhalt | 7,584 | 0.84× |
| Mecklenburg-Vorpommern | 5,766 | 0.87× |
| Saarland | 4,181 | 0.98× |
| Bremen | 3,042 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.87× | Home & Garden |
| 3D printing | 2.33× | Technology & Electronics |
| Este, Veneto | 2.03× | Travel & Leisure |
| Weimar Republic | 3.94× | Politics & Society |
| Samanyolu Haber | 3.24× | Movies & TV |
| Therme Erding | 3.1× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 2.3× | Politics & Society |
| Video izle | 1.73× | |
| Lycopene | 3.77× | Health |
| Ho, Ghana | 1.99× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 5.49× | Business & Career |
| YouGov | 2.86× | Business & Career |
| The Fader | 2.45× | Music & Radio |
| Faun (band) | 1.69× | Music & Radio |
| The Equalizer | 1.85× | Movies & TV |
| Geothermal heating | 1.82× | Home & Garden |
| IPKO | 2.02× | Business & Career |
| IS (Infinite Stratos) | 1.55× | Literature |
| Laneige | 2.13× | Beauty & Wellness |
| Jingoism | 2.51× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.97 |
| Pet Ownership | JOY | 1.61 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Indulgence | JOY | 1.47 |
| Sports Activity | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 5.3% |
| Mexico | 4.5% |
See Mood (psychology) audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mood (psychology) have in Germany?
Mood (psychology) has an estimated audience of 348,703 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mood (psychology) fans?
65.7% of Mood (psychology) fans are female, 34.3% are male, with an average age of 38.7 years.
Which brands do Mood (psychology) fans like most?
Mood (psychology) fans show strongest brand affinity for Pillow (1.87×), 3D printing (2.33×), and Este, Veneto (2.03×) over the country average.
Where do Mood (psychology) fans live in Germany?
Mood (psychology) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,859), Bayern (reach 57,699), and Baden-Württemberg (reach 50,138). These three regions account for the largest share of the active audience.
What other brands do Mood (psychology) fans also like?
Beyond Mood (psychology) itself, the audience over-indexes on 3D printing (2.33×), Este, Veneto (2.03×), Weimar Republic (3.94×), and Samanyolu Haber (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mood (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.