Rascasse Audience Intelligence

Mood (psychology) Audience in United States

A data profile of the people who buy, follow and care about Mood (psychology) in United States — modelled from more than twelve digital signal sources. Mood (psychology) has an estimated audience of 10,305,352 people in United States.

#2225among Topic in United States#150in Health

The average Mood (psychology) fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Stress (biology), Genetics, with strongest over-indexing on Britney Spears (2.31× the country average).

Demographically, the Mood (psychology) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mood (psychology) fan in United States is more female, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Britney Spears.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mood (psychology) profile in United States.

Audience size
10.3M
in United States
Gender
69.8%♀
30.2% male
Age
38.9
average years
Country rank
#3472
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mood (psychology) fans

69.8% are female, 30.2% are male, average age 38.9.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Mood (psychology) audience in United States
MetricValue
Female69.8%
Male30.2%
Average age38.9
Estimated audience size10,305,352
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Mood (psychology) audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4922%
50+20%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Mood (psychology) audience comes from United States.

Worldwide audience distribution share by country for Mood (psychology)
CountryShare
United States30.3%
United Kingdom5.3%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mood (psychology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mood (psychology) fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M2.18×
02South Carolina~300K1.84×
03Kentucky~200K1.77×
04North Carolina~500K1.66×
05Florida~1M1.56×
06Louisiana~200K1.51×
07Alabama~200K1.49×
08Texas~1.5M1.48×
09Pennsylvania~500K1.45×
10Georgia~500K1.43×
11West Virginia~70K1.40×
12Arkansas~100K1.39×
13New York~700K1.29×
14Indiana~200K1.22×
15Ohio~400K1.14×
16Oklahoma~100K1.07×
17Delaware~30K1.04×
18Wisconsin~200K1.01×
19Tennessee~200K0.98×
20New Jersey~300K0.97×
21Michigan~300K0.96×
22Virginia~200K0.96×
23Nebraska~50K0.96×
24Mississippi~80K0.94×
25Kansas~80K0.94×
26Missouri~200K0.92×
27New Mexico~50K0.91×
28Wyoming~10K0.91×
29New Hampshire~40K0.89×
30Illinois~300K0.88×
31South Dakota~20K0.87×
32Maine~30K0.86×
33North Dakota~20K0.83×
34Massachusetts~200K0.80×
35Minnesota~100K0.77×
36Alaska~20K0.77×
37Arizona~200K0.75×
38Iowa~60K0.75×
39Maryland~100K0.74×
40Nevada~70K0.74×
41Montana~20K0.72×
42Hawaii~30K0.71×
43Rhode Island~20K0.71×
44Connecticut~70K0.70×
45Oregon~80K0.69×
46Washington, District of Columbia~20K0.69×
47Idaho~30K0.65×
48Utah~60K0.61×
49Washington~100K0.60×
50Colorado~90K0.54×
Fig. 06

Affinity by region

Affinity by region — Mood (psychology), United States
0.54×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mood (psychology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mood (psychology) audience
#·InterestCategoryAffinity×
01HormoneHealth2.75×
02Non-alcoholic beverageFood & Beverages2.48×
03Human gastrointestinal tractHealth2.43×
04Stress (biology)Health2.35×
05Paleolithic dietHealth2.33×
06CollagenBeauty & Wellness2.33×
07Britney SpearsMusic & Radio2.31×
08PharmacyBusiness & Career1.92×
09GeneticsKids & Family1.84×
10Millie Bobby BrownMovies & TV1.83×
11Internet celebrityInternet & Social Media1.81×
12Made in USABusiness & Career1.77×
13Hair conditionerBeauty & Wellness1.74×
14Dillard'sFashion & Accessoires1.71×
15Five BelowShopping1.62×
16ThanksgivingKids & Family1.55×
17J. C. PenneyShopping1.52×
18Ace HardwareHome & Garden1.52×
19Subscription business modelShopping1.51×
20TicketmasterTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mood (psychology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mood (psychology) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.31×
ExtroversionTHRILL1.30×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mood (psychology) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.78×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mood (psychology) have in United States?

Mood (psychology) has an estimated audience of 10,305,352 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mood (psychology) fans?

69.8% of Mood (psychology) fans are female, 30.2% are male, with an average age of 38.9 years.

03

Which brands do Mood (psychology) fans like most?

Mood (psychology) fans show strongest brand affinity for Britney Spears (2.31×), Stress (biology) (2.35×), and Genetics (1.84×) over the country average.

04

Where do Mood (psychology) fans live in United States?

Mood (psychology) fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Mood (psychology) fans also like?

Beyond Mood (psychology) itself, the audience over-indexes on Stress (biology) (2.35×), Genetics (1.84×), Pharmacy (1.92×), and Hormone (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Mood (psychology) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mood (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →