Rascasse Audience Intelligence

Narcissism Audience in United States

A data profile of the people who buy, follow and care about Narcissism in United States — modelled from more than twelve digital signal sources. Narcissism has an estimated audience of 6,508,678 people in United States.

#3184among Topic in United States#331in Politics & Society

The average Narcissism fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Demographically, the Narcissism audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Narcissism profile in United States.

Audience size
6.5M
in United States
Gender
70.4%♀
29.6% male
Age
36.3
average years
Country rank
#5346
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Narcissism fans

70.4% are female, 29.6% are male, average age 36.3.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Narcissism audience in United States
MetricValue
Female70.4%
Male29.6%
Average age36.3
Estimated audience size6,508,678
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Narcissism audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Narcissism audience comes from United States.

Worldwide audience distribution share by country for Narcissism
CountryShare
United States25.3%
Brazil8.7%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Narcissism audience in United States is strongest.

Fig. 05

Top regions by affinity

Narcissism fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.27×
02Mississippi~60K1.16×
03West Virginia~40K1.16×
04Alabama~100K1.15×
05North Carolina~200K1.14×
06Arkansas~60K1.14×
07Maryland~100K1.12×
08South Carolina~100K1.11×
09Tennessee~100K1.10×
10Alaska~20K1.10×
11Pennsylvania~200K1.08×
12Kentucky~90K1.08×
13Oklahoma~80K1.08×
14Ohio~200K1.06×
15Hawaii~30K1.06×
16Indiana~100K1.05×
17Missouri~100K1.05×
18Iowa~60K1.04×
19Illinois~200K1.03×
20Minnesota~100K1.03×
21Delaware~20K1.03×
22Michigan~200K1.02×
23Virginia~200K1.02×
24South Dakota~20K1.02×
25North Dakota~10K1.02×
26Texas~600K1.01×
27Georgia~200K1.01×
28Wisconsin~100K1.01×
29Nebraska~30K1.01×
30Arizona~100K0.99×
31Montana~20K0.99×
32Kansas~50K0.98×
33Connecticut~60K0.96×
34Maine~20K0.96×
35Florida~400K0.95×
36Washington~100K0.94×
37Oregon~70K0.94×
38New York~300K0.93×
39New Jersey~200K0.93×
40California~700K0.92×
41Idaho~30K0.92×
42New Hampshire~20K0.90×
43Nevada~60K0.89×
44Colorado~90K0.88×
45New Mexico~30K0.87×
46Rhode Island~20K0.86×
47Massachusetts~100K0.85×
48Utah~50K0.84×
49Vermont~9K0.82×
50Washington, District of Columbia~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Narcissism, United States
0.75×1.00×1.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Narcissism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Narcissism audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
SustainabilityBALANCE0.53×
ExtroversionTHRILL0.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Narcissism audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.21×
Risk AppetiteTHRILL0.22×
Need for SecurityCONSERVATISM0.22×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Narcissism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Narcissism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →