New Age Audience in Germany
New Age has an estimated audience of 1,301,189 people in Germany. 69.3% are female, 30.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Italo disco, Tagesschau, Real property, Spiegel Online.
The average New Age fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Italo disco, Tagesschau, with strongest over-indexing on Western Union (7.31× the country average). Demographically, the New Age audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of New Age fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 37.2 |
| Estimated audience size | 1,301,189 |
Audience persona
The typical New Age fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,619 | 1.12× |
| Bayern | 240,572 | 1.15× |
| Baden-Württemberg | 202,951 | 1.14× |
| Niedersachsen | 123,110 | 0.97× |
| Hessen | 116,439 | 1.17× |
| Berlin | 88,783 | 1.53× |
| Sachsen | 70,683 | 1.11× |
| Rheinland-Pfalz | 65,023 | 1× |
| Schleswig-Holstein | 40,291 | 0.86× |
| Brandenburg | 32,465 | 0.8× |
| Hamburg | 32,165 | 1.09× |
| Thüringen | 29,057 | 0.88× |
| Sachsen-Anhalt | 25,732 | 0.76× |
| Mecklenburg-Vorpommern | 17,812 | 0.72× |
| Bremen | 11,154 | 1× |
| Saarland | 11,145 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.31× | Business & Career |
| Italo disco | 10.82× | Music & Radio |
| Tagesschau | 2.27× | Movies & TV |
| Real property | 5.24× | Home & Garden |
| Spiegel Online | 2.41× | News |
| Jack White | 6.08× | Movies & TV |
| Do it yourself (DIY) | 2.16× | Home & Garden |
| Pets | 1.75× | Pets & Animals |
| Self-awareness | 2.93× | Health |
| Airbnb | 2.12× | Travel & Leisure |
| Harry Potter | 1.5× | Movies & TV |
| Bored Panda | 9.05× | Internet & Social Media |
| Focus | 2.94× | News |
| Livemusic | 2.64× | Music & Radio |
| Jon Bon Jovi | 8.6× | Music & Radio |
| Automobiles | 1.62× | Cars & Mobility |
| Mindfulness | 3.59× | Health |
| Cat food | 2.69× | Pets & Animals |
| Secret Escapes | 4.18× | Travel & Leisure |
| Pet store | 2.56× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.87 |
| Sustainability | BALANCE | 1.84 |
| Sports Activity | POWER | 1.68 |
| Pet Ownership | JOY | 1.61 |
| Healthy Lifestyle | BALANCE | 1.6 |
| LGBTQ+ Identity | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 5.4% |
| Brazil | 4.4% |
See New Age audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does New Age have in Germany?
New Age has an estimated audience of 1,301,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Age fans?
69.3% of New Age fans are female, 30.7% are male, with an average age of 37.2 years.
Which brands do New Age fans like most?
New Age fans show strongest brand affinity for Western Union (7.31×), Italo disco (10.82×), and Tagesschau (2.27×) over the country average.
Where do New Age fans live in Germany?
New Age fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,619), Bayern (reach 240,572), and Baden-Württemberg (reach 202,951). These three regions account for the largest share of the active audience.
What other brands do New Age fans also like?
Beyond New Age itself, the audience over-indexes on Italo disco (10.82×), Tagesschau (2.27×), Real property (5.24×), and Spiegel Online (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.