A data profile of the people who buy, follow and care about CeX (company) in Ireland — modelled from more than twelve digital signal sources. CeX (company) has an estimated audience of 879,180 people in Ireland.
CeX (company) has an estimated audience of 879,180 people in Ireland. 42.1% are female, 57.9% are male, average age 30.6. Top brand affinities: Reddit, Screwfix, Nintendo Switch, Log cabin, Carpet.
Top brand affinities include Reddit, Screwfix, Nintendo Switch, with strongest over-indexing on Reddit (1.9× the country average).
Demographically, the CeX (company) audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical CeX (company) fan in Ireland is more male, around 30.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Reddit.
The key figures that characterise the CeX (company) profile in Ireland.
42.1% are female, 57.9% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 30.6 |
| Estimated audience size | 879,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 12% | |
| 50+ | 0% |
of the worldwide CeX (company) audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 52.2% |
| Spain | 14.5% |
| Ireland | 6.6% |
The strongest cross-interests of the CeX (company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nintendo Switch | Games | 4.14× | ||
| 02 | Henry Cavill | Movies & TV | 3.02× | ||
| 03 | Log cabin | Home & Garden | 2.55× | ||
| 04 | Argos (retailer) | Shopping | 2.36× | ||
| 05 | Laminate flooring | Home & Garden | 2.32× | ||
| 06 | Skechers | Fashion & Accessoires | 2.24× | ||
| 07 | Role-playing games | Games | 2.23× | ||
| 08 | Mountain Warehouse | Fashion & Accessoires | 2.20× | ||
| 09 | Hot tub | Home & Garden | 2.07× | ||
| 10 | Wood flooring | Home & Garden | 2.06× | ||
| 11 | Curtain | Home & Garden | 1.95× | ||
| 12 | Internet & Social Media | 1.90× | |||
| 13 | Bed frame | Home & Garden | 1.87× | ||
| 14 | Carpet | Home & Garden | 1.79× | ||
| 15 | Mattress | Home & Garden | 1.61× | ||
| 16 | Weather | Home & Garden | 1.58× | ||
| 17 | Shower | Beauty & Wellness | 1.58× | ||
| 18 | Apprenticeship | Business & Career | 1.57× | ||
| 19 | Vodafone | Technology & Electronics | 1.52× | ||
| 20 | Screwfix | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Extroversion | THRILL | 1.32× | |
| Individualism | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Luxury Orientation | PREMIUM | 0.53× | |
| Risk Appetite | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for CeX (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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