Rascasse Audience Intelligence

Divya Bhaskar Audience in India

A data profile of the people who buy, follow and care about Divya Bhaskar in India — modelled from more than twelve digital signal sources. Divya Bhaskar has an estimated audience of 5,875,213 people in India.

Divya Bhaskar has an estimated audience of 5,875,213 people in India. 24.3% are female, 75.7% are male, average age 36.1. Top brand affinities: Recipes, Mineral water, Cooking, Grilling, Mini.

Top brand affinities include Recipes, Mineral water, Cooking, with strongest over-indexing on Recipes (2.6× the country average).

Demographically, the Divya Bhaskar audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

The typical Divya Bhaskar fan in India is more male, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Recipes.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Divya Bhaskar profile in India.

Audience size
5.9M
in India
Gender
24.3%
75.7% male
Age
36.1
average years
Country rank
#962
Website / Newspaper / Magazine in India
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Divya Bhaskar

24.3% are female, 75.7% are male, average age 36.1.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Divya Bhaskar audience in India
MetricValue
Female24.3%
Male75.7%
Average age36.1
Estimated audience size5,875,213
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Divya Bhaskar audience in India
Age bracketShare%
16-1920%
20-2930%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Divya Bhaskar audience comes from India.

Worldwide audience distribution share by country for Divya Bhaskar
CountryShare
India64.2%
Canada9.8%
United States9.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divya Bhaskar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divya Bhaskar audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages8.78×
02MiniShopping8.78×
03Saudi Professional LeagueSports8.78×
04BMW 2 SeriesCars & Mobility8.78×
05Kevin HartMovies & TV6.29×
06M.I.A. (rapper)Music & Radio5.59×
07LivestreamTechnology & Electronics4.34×
08GrillingFood & Beverages2.96×
09Google FlightsTravel & Leisure2.64×
10RecipesFood & Beverages2.60×
11Real propertyHome & Garden2.24×
12Mother's DayKids & Family2.02×
13Used carCars & Mobility1.98×
14BarbecueFood & Beverages1.88×
15CookingFood & Beverages1.83×
16KitchenwareHome & Garden1.75×
17Burger KingFood & Beverages1.72×
18FortniteGames1.71×
19Microwave ovenHome & Garden1.69×
20Wealth managementBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divya Bhaskar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Divya Bhaskar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.87×
Convenience OrientationPREMIUM1.57×
Career OrientationPOWER1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Divya Bhaskar audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.84×
ExtroversionTHRILL0.84×
MindfulnessBALANCE0.87×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Divya Bhaskar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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