A data profile of the people who buy, follow and care about Divya Bhaskar in India — modelled from more than twelve digital signal sources. Divya Bhaskar has an estimated audience of 5,875,213 people in India.
Divya Bhaskar has an estimated audience of 5,875,213 people in India. 24.3% are female, 75.7% are male, average age 36.1. Top brand affinities: Recipes, Mineral water, Cooking, Grilling, Mini.
Top brand affinities include Recipes, Mineral water, Cooking, with strongest over-indexing on Recipes (2.6× the country average).
Demographically, the Divya Bhaskar audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Divya Bhaskar fan in India is more male, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Recipes.
The key figures that characterise the Divya Bhaskar profile in India.
24.3% are female, 75.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 36.1 |
| Estimated audience size | 5,875,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Divya Bhaskar audience comes from India.
| Country | Share |
|---|---|
| India | 64.2% |
| Canada | 9.8% |
| United States | 9.2% |
The strongest cross-interests of the Divya Bhaskar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 8.78× | ||
| 02 | Mini | Shopping | 8.78× | ||
| 03 | Saudi Professional League | Sports | 8.78× | ||
| 04 | BMW 2 Series | Cars & Mobility | 8.78× | ||
| 05 | Kevin Hart | Movies & TV | 6.29× | ||
| 06 | M.I.A. (rapper) | Music & Radio | 5.59× | ||
| 07 | Livestream | Technology & Electronics | 4.34× | ||
| 08 | Grilling | Food & Beverages | 2.96× | ||
| 09 | Google Flights | Travel & Leisure | 2.64× | ||
| 10 | Recipes | Food & Beverages | 2.60× | ||
| 11 | Real property | Home & Garden | 2.24× | ||
| 12 | Mother's Day | Kids & Family | 2.02× | ||
| 13 | Used car | Cars & Mobility | 1.98× | ||
| 14 | Barbecue | Food & Beverages | 1.88× | ||
| 15 | Cooking | Food & Beverages | 1.83× | ||
| 16 | Kitchenware | Home & Garden | 1.75× | ||
| 17 | Burger King | Food & Beverages | 1.72× | ||
| 18 | Fortnite | Games | 1.71× | ||
| 19 | Microwave oven | Home & Garden | 1.69× | ||
| 20 | Wealth management | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.87× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.84× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Divya Bhaskar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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