A data profile of the people who buy, follow and care about Fortnite in India — modelled from more than twelve digital signal sources. Fortnite has an estimated audience of 6,766,694 people in India.
The average Fortnite fan in India is 26.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Gaming computer, Gamer, Mobile game, with strongest over-indexing on Gaming computer (5× the country average).
Demographically, the Fortnite audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Fortnite fan in India is more male, around 26.8 years old, with strong Social Media Usage tendencies and a notable affinity for Gaming computer.
The key figures that characterise the Fortnite profile in India.
27.5% are female, 72.5% are male, average age 26.8.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 26.8 |
| Estimated audience size | 6,766,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 27% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide Fortnite audience comes from India.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 6.5% |
| China | 6.4% |
Where the Fortnite audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~9K | 1.86× | |
| 02 | Manipur | ~10K | 1.62× | |
| 03 | Kerala | ~100K | 1.42× | |
| 04 | Tamil Nadu | ~200K | 1.37× | |
| 05 | Goa | ~9K | 1.26× | |
| 06 | Punjab (region) | ~100K | 1.19× | |
| 07 | Nagaland | ~5K | 1.16× | |
| 08 | Meghalaya | ~8K | 1.14× | |
| 09 | Karnataka | ~200K | 1.07× | |
| 10 | Maharashtra | ~300K | 1.04× | |
| 11 | Telangana | ~100K | 1.01× | |
| 12 | Tripura | ~9K | 0.98× | |
| 13 | Assam | ~60K | 0.94× | |
| 14 | Uttarakhand | ~30K | 0.94× | |
| 15 | Arunachal Pradesh | ~4K | 0.94× | |
| 16 | Gujarat | ~200K | 0.93× | |
| 17 | Haryana | ~80K | 0.93× | |
| 18 | Sikkim | ~3K | 0.91× | |
| 19 | West Bengal | ~200K | 0.84× | |
| 20 | Andhra Pradesh | ~70K | 0.81× | |
| 21 | Jharkhand | ~40K | 0.77× | |
| 22 | Himachal Pradesh | ~20K | 0.76× | |
| 23 | Madhya Pradesh | ~100K | 0.75× | |
| 24 | Chhattisgarh | ~30K | 0.75× | |
| 25 | Uttar Pradesh | ~200K | 0.74× | |
| 26 | Jammu and Kashmir | ~20K | 0.74× | |
| 27 | Rajasthan | ~100K | 0.71× | |
| 28 | Odisha | ~50K | 0.67× | |
| 29 | Bihar | ~70K | 0.56× |
The strongest cross-interests of the Fortnite audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PC Gamer | Games | 6.35× | ||
| 02 | Gaming computer | Technology & Electronics | 5.00× | ||
| 03 | Mobile operating system | Technology & Electronics | 4.81× | ||
| 04 | Counter-Strike: Global Offensive | Games | 3.56× | ||
| 05 | Gamer | Games | 3.40× | ||
| 06 | PC game | Games | 3.33× | ||
| 07 | Mobile game | Games | 2.71× | ||
| 08 | Epic Games | Games | 2.42× | ||
| 09 | Game consoles | Technology & Electronics | 2.40× | ||
| 10 | Electronic sports | Sports | 2.33× | ||
| 11 | Personal computer | Technology & Electronics | 2.26× | ||
| 12 | Call of Duty | Games | 2.25× | ||
| 13 | Massively multiplayer online role-playing games | Games | 2.21× | ||
| 14 | Massively multiplayer online games | Games | 2.18× | ||
| 15 | One Piece | Movies & TV | 2.15× | ||
| 16 | Role-playing games | Games | 1.93× | ||
| 17 | TikTok | Internet & Social Media | 1.93× | ||
| 18 | ICC Champions Trophy | Sports | 1.75× | ||
| 19 | BTS | Music & Radio | 1.68× | ||
| 20 | Audio equipment | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.22× | |
| Pet Ownership | JOY | 1.08× | |
| Extroversion | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.78× |
Fortnite has an estimated audience of 6,766,694 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.5% of Fortnite fans are female, 72.5% are male, with an average age of 26.8 years.
Fortnite fans show strongest brand affinity for Gaming computer (5×), Gamer (3.4×), and Mobile game (2.71×) over the country average.
Fortnite fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fortnite itself, the audience over-indexes on Gamer (3.4×), Mobile game (2.71×), PC game (3.33×), and Game consoles (2.4×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fortnite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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