Rascasse Audience Intelligence

Maverik Lacrosse Target Market in United States

A data profile of the people who buy, follow and care about Maverik Lacrosse in United States — modelled from more than twelve digital signal sources. Maverik Lacrosse has an estimated audience of 291,382 people in United States.

#5086among Brand in United States#4943in Sports

The average Maverik Lacrosse fan in United States is 33.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include Ryder Cup, Masters Tournament, Lacrosse, with strongest over-indexing on Ryder Cup (93.79× the country average).

Demographically, the Maverik Lacrosse audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maverik Lacrosse fan in United States is more male, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maverik Lacrosse profile in United States.

Audience size
291K
in United States
Gender
30.7%♀
69.3% male
Age
33.7
average years
Country rank
#49089
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maverik Lacrosse

30.7% are female, 69.3% are male, average age 33.7.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Maverik Lacrosse audience in United States
MetricValue
Female30.7%
Male69.3%
Average age33.7
Estimated audience size291,382
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Maverik Lacrosse audience in United States
Age bracketShare%
16-1940%
20-2916%
30-3914%
40-4918%
50+13%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Maverik Lacrosse audience comes from United States.

Worldwide audience distribution share by country for Maverik Lacrosse
CountryShare
United States94.4%
Canada5.0%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maverik Lacrosse audience in United States is strongest.

Fig. 05

Top regions by affinity

Maverik Lacrosse customers by region in United States
#RegionReachAffinity×
01New Hampshire~3K2.68×
02Connecticut~6K2.07×
03Massachusetts~10K1.94×
04Maryland~9K1.89×
05Maine~2K1.83×
06New York~30K1.70×
07Vermont<1K1.70×
08Utah~4K1.55×
09Delaware~1K1.53×
10New Jersey~10K1.35×
11Pennsylvania~10K1.30×
12Virginia~8K1.13×
13Michigan~8K1.11×
14Minnesota~5K1.08×
15Rhode Island<1K1.06×
16Colorado~5K1.03×
17Ohio~9K1.02×
18Alaska<1K1.02×
19Washington, District of Columbia<1K1.01×
20North Dakota<1K1.01×
21Montana<1K0.98×
22South Dakota<1K0.98×
23North Carolina~8K0.96×
24Idaho~1K0.93×
25West Virginia~1K0.93×
26South Carolina~4K0.92×
27Hawaii~1K0.91×
28New Mexico~1K0.89×
29Nebraska~1K0.89×
30Mississippi~2K0.88×
31Arkansas~2K0.87×
32Iowa~2K0.86×
33Kansas~2K0.86×
34Kentucky~3K0.85×
35Oklahoma~3K0.84×
36Oregon~3K0.83×
37Nevada~2K0.83×
38Indiana~4K0.82×
39Wisconsin~4K0.82×
40Louisiana~3K0.82×
41Alabama~3K0.80×
42Missouri~4K0.79×
43Tennessee~5K0.78×
44Georgia~7K0.77×
45Washington~4K0.75×
46Illinois~7K0.72×
47Arizona~4K0.71×
48Florida~10K0.62×
49California~20K0.48×
50Texas~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Maverik Lacrosse, United States
0.46×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maverik Lacrosse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maverik Lacrosse audience
#·InterestCategoryAffinity×
01Ryder CupSports93.79×
02Bauer HockeySports47.19×
03LacrosseSports35.07×
04Keegan BradleySports27.15×
05Masters TournamentSports25.93×
06Toyota SupraCars & Mobility13.68×
07Tiger WoodsSports11.59×
08Rick and MortyMovies & TV10.22×
09Seth RogenMovies & TV9.90×
10Dungeons & DragonsGames8.60×
11Folk musicMusic & Radio7.76×
12Green Bay PackersSports7.03×
13JudoSports6.82×
14Hair ExtensionsBeauty & Wellness6.41×
15Boston CelticsSports5.76×
16Houston RocketsSports5.53×
17High-definition televisionTechnology & Electronics3.43×
18ClothingFashion & Accessoires2.31×
19VehiclesCars & Mobility2.14×
20Consumer electronicsTechnology & Electronics1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maverik Lacrosse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maverik Lacrosse audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.00×
PatriotismCONSERVATISM2.25×
Sports ActivityPOWER2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maverik Lacrosse audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
SpiritualityBALANCE0.67×
Social Media UsageJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maverik Lacrosse's target market in United States?

Maverik Lacrosse's target market in United States covers an estimated 291,382 people, concentrated in New York and California.

02

What is the gender split and age of Maverik Lacrosse customers?

30.7% of the Maverik Lacrosse audience are female, 69.3% are male, with an average age of 33.7 years.

03

Which brands do Maverik Lacrosse fans like most?

Maverik Lacrosse fans show strongest brand affinity for Ryder Cup (93.79×), Masters Tournament (25.93×), and Lacrosse (35.07×) over the country average.

04

Where do Maverik Lacrosse fans live in United States?

Maverik Lacrosse fans in United States are most concentrated in New York (reach ~30K), California (reach ~20K), and Pennsylvania (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Maverik Lacrosse fans also like?

Beyond Maverik Lacrosse itself, the audience over-indexes on Masters Tournament (25.93×), Lacrosse (35.07×), Bauer Hockey (47.19×), and Tiger Woods (11.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Maverik Lacrosse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maverik Lacrosse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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