Rascasse Audience Intelligence

Norse Atlantic Airways Target Market in United States

A data profile of the people who buy, follow and care about Norse Atlantic Airways in United States — modelled from more than twelve digital signal sources. Norse Atlantic Airways has an estimated audience of 598,260 people in United States.

#63among Airline in United States#3402among Brand in United States#2579in Travel & Leisure

The average Norse Atlantic Airways fan in United States is 43.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Zakynthos, British Airways, Alicante, with strongest over-indexing on Zakynthos (244.81× the country average).

Demographically, the Norse Atlantic Airways audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norse Atlantic Airways fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Zakynthos.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norse Atlantic Airways profile in United States.

Audience size
598K
in United States
Gender
48.7%♀
51.3% male
Age
43.5
average years
Country rank
#32868
Brand in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Norse Atlantic Airways

48.7% are female, 51.3% are male, average age 43.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Norse Atlantic Airways audience in United States
MetricValue
Female48.7%
Male51.3%
Average age43.5
Estimated audience size598,260
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Norse Atlantic Airways audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Norse Atlantic Airways audience comes from United States.

Worldwide audience distribution share by country for Norse Atlantic Airways
CountryShare
United Kingdom28.2%
United States24.6%
Sweden8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norse Atlantic Airways audience in United States is strongest.

Fig. 05

Top regions by affinity

Norse Atlantic Airways customers by region in United States
#RegionReachAffinity×
01New York~300K7.33×
02Connecticut~40K5.42×
03Florida~200K4.57×
04New Jersey~80K4.21×
05California~200K2.88×
06Nevada~20K2.58×
07Pennsylvania~40K1.65×
08Delaware~3K1.40×
09Washington, District of Columbia~3K1.29×
10Hawaii~4K1.09×
11Vermont~1K1.05×
12Rhode Island~2K0.85×
13Massachusetts~10K0.79×
14Maine~2K0.79×
15Alaska~1K0.79×
16Utah~5K0.77×
17North Dakota~1K0.77×
18South Dakota~1K0.75×
19Georgia~20K0.72×
20Arizona~10K0.72×
21Maryland~10K0.72×
22Colorado~8K0.69×
23Montana~1K0.68×
24South Carolina~8K0.67×
25New Hampshire~2K0.66×
26Virginia~10K0.63×
27Idaho~2K0.63×
28New Mexico~2K0.63×
29West Virginia~2K0.63×
30Tennessee~9K0.61×
31North Carolina~10K0.60×
32Oregon~5K0.57×
33Nebraska~2K0.57×
34Mississippi~4K0.56×
35Texas~40K0.53×
36Arkansas~3K0.53×
37Washington~8K0.52×
38Louisiana~5K0.52×
39Kansas~3K0.52×
40Kentucky~5K0.51×
41Iowa~3K0.50×
42Ohio~10K0.48×
43Oklahoma~4K0.48×
44Alabama~5K0.47×
45Missouri~6K0.46×
46Illinois~10K0.43×
47Minnesota~5K0.43×
48Indiana~6K0.42×
49Michigan~8K0.41×
50Wisconsin~5K0.39×
Fig. 06

Affinity by region

Affinity by region — Norse Atlantic Airways, United States
0.39×1.00×7.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norse Atlantic Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norse Atlantic Airways audience
#·InterestCategoryAffinity×
01ZakynthosTravel & Leisure244.81×
02Yas IslandTravel & Leisure217.50×
03AlicanteTravel & Leisure192.63×
04AlitaliaTravel & Leisure88.95×
05British AirwaysTravel & Leisure62.96×
06Scandinavian AirlinesTravel & Leisure59.67×
07qantas airwaysTravel & Leisure58.10×
08The Dubai MallFashion & Accessoires54.80×
09Burj KhalifaTravel & Leisure51.96×
10VuelingTravel & Leisure47.68×
11Virgin AtlanticTravel & Leisure26.76×
12Turkish AirlinesTravel & Leisure26.46×
13Air FranceTravel & Leisure18.52×
14CheapOairTravel & Leisure16.54×
15Scooby-DooMovies & TV7.75×
16Sole proprietorshipBusiness & Career6.96×
17First class travelTravel & Leisure6.49×
18CookbookFood & Beverages5.20×
19RecreationTravel & Leisure3.33×
20AirbnbTravel & Leisure3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norse Atlantic Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norse Atlantic Airways audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.60×
TravellingTHRILL2.58×
SustainabilityBALANCE2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norse Atlantic Airways audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
ExtroversionTHRILL0.91×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Norse Atlantic Airways's target market in United States?

Norse Atlantic Airways's target market in United States covers an estimated 598,260 people, concentrated in New York and California.

02

What is the gender split and age of Norse Atlantic Airways customers?

48.7% of the Norse Atlantic Airways audience are female, 51.3% are male, with an average age of 43.5 years.

03

Which brands do Norse Atlantic Airways fans like most?

Norse Atlantic Airways fans show strongest brand affinity for Zakynthos (244.81×), British Airways (62.96×), and Alicante (192.63×) over the country average.

04

Where do Norse Atlantic Airways fans live in United States?

Norse Atlantic Airways fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Norse Atlantic Airways fans also like?

Beyond Norse Atlantic Airways itself, the audience over-indexes on British Airways (62.96×), Alicante (192.63×), Yas Island (217.5×), and Burj Khalifa (51.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Norse Atlantic Airways audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Norse Atlantic Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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