Treehouse (company) Audience in United States

Treehouse (company) logo

Treehouse (company) has an estimated audience of 861,743 people in United States. 47.3% are female, 52.7% are male, average age 40.3. Top regions: California, Massachusetts, Texas. Top brand affinities: Staycation, Home equity, Cadillac Ranch, Atkins diet, Elsword.

The average Treehouse (company) fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Staycation, Home equity, Cadillac Ranch, with strongest over-indexing on Staycation (6.75× the country average). Demographically, the Treehouse (company) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Treehouse (company) fans

Demographic split for Treehouse (company) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age40.3
Estimated audience size861,743

Audience persona

The typical Treehouse (company) fan in United States is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Treehouse (company) in United States
RegionReachAffinity
California101,8481.07×
Massachusetts63,2543.73×
Texas62,6620.85×
Florida58,5181×
New York46,1110.96×
Illinois27,9750.97×
Georgia25,9990.98×
Louisiana25,9812.34×
Ohio23,0200.87×
Washington21,9171.27×
Pennsylvania20,8660.72×
North Carolina18,6980.72×
New Jersey17,3360.79×
Tennessee16,0390.93×
Virginia15,9050.76×
Connecticut15,6731.81×
Michigan15,2660.68×
Missouri13,5330.97×
Indiana12,0650.77×
Arizona10,9330.62×
Maryland10,0620.68×
Minnesota9,8410.8×
Alabama9,4890.79×
Hawaii9,4852.56×
Kentucky8,9940.83×
Colorado8,9760.66×
South Carolina8,8570.68×
New Hampshire8,3872.47×
Wisconsin8,1330.63×
Oregon6,9810.71×
Oklahoma6,8420.72×
Iowa6,7600.95×
Utah6,3990.83×
Nevada5,9800.72×
Arkansas5,8240.82×
Mississippi5,0270.71×
Washington, District of Columbia4,9101.9×
Kansas4,8970.72×
Rhode Island3,4971.27×
Alaska3,4581.88×
West Virginia3,0920.77×
Maine3,0570.99×
Idaho2,9450.68×
New Mexico2,5210.58×
Nebraska2,2980.53×
Vermont1,9781.31×
Montana1,2740.53×
Delaware1,2550.53×
South Dakota9510.48×
North Dakota9240.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Treehouse (company) audience
BrandAffinityCategory
Staycation6.75×Home & Garden
Home equity3.62×Home & Garden
Cadillac Ranch11.35×Cars & Mobility
Atkins diet4.6×Health
Elsword13.88×Games
Kansas2.18×Travel & Leisure
Nebraska Cornhuskers football2.92×Sports
Christmas Gifts4.11×Kids & Family
JDSU2.3×Business & Career
Jesse Plemons2.26×Movies & TV
Morphine (band)4.69×Music & Radio
Charlamagne Tha God5.22×Movies & TV
Fox 13 News3.62×Movies & TV
Kendra Scott1.57×Fashion & Accessoires
Home staging2.79×Home & Garden
Nipsey Hussle3.01×Music & Radio
Grammarly2.38×Business & Career
Noodle (Gorillaz)1.73×Music & Radio
Business English2.37×Business & Career
Cam Ward1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Treehouse (company) audience
TraitClusterScore
Early Adopter MentalityPOWER2.39
Need for SecurityCONSERVATISM2.24
Career OrientationPOWER2.07
Quality AwarenessPREMIUM1.7
Social Media UsageJOY1.35
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Treehouse (company)
CountryShare
United States49.0%
India13.7%
United Kingdom5.4%

See Treehouse (company) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Treehouse (company) have in United States?

Treehouse (company) has an estimated audience of 861,743 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Treehouse (company) fans?

47.3% of Treehouse (company) fans are female, 52.7% are male, with an average age of 40.3 years.

Which brands do Treehouse (company) fans like most?

Treehouse (company) fans show strongest brand affinity for Staycation (6.75×), Home equity (3.62×), and Cadillac Ranch (11.35×) over the country average.

Where do Treehouse (company) fans live in United States?

Treehouse (company) fans in United States are most concentrated in California (reach 101,848), Massachusetts (reach 63,254), and Texas (reach 62,662). These three regions account for the largest share of the active audience.

What other brands do Treehouse (company) fans also like?

Beyond Treehouse (company) itself, the audience over-indexes on Home equity (3.62×), Cadillac Ranch (11.35×), Atkins diet (4.6×), and Elsword (13.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Treehouse (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.