Rascasse Audience Intelligence

Open educational resources Audience in United States

A data profile of the people who buy, follow and care about Open educational resources in United States — modelled from more than twelve digital signal sources. Open educational resources has an estimated audience of 331,825 people in United States.

#13059among Topic in United States#2813in Business & Career

The average Open educational resources fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Massive open online course, Data science, Eurostar, with strongest over-indexing on Massive open online course (176.5× the country average).

Demographically, the Open educational resources audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Open educational resources fan in United States is balanced, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Massive open online course.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open educational resources profile in United States.

Audience size
332K
in United States
Gender
53.0%♀
47.0% male
Age
40.8
average years
Country rank
#45892
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open educational resources fans

53.0% are female, 47.0% are male, average age 40.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Open educational resources audience in United States
MetricValue
Female53.0%
Male47.0%
Average age40.8
Estimated audience size331,825
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Open educational resources audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3922%
40-4921%
50+22%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Open educational resources audience comes from United States.

Worldwide audience distribution share by country for Open educational resources
CountryShare
United States23.5%
Brazil9.5%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open educational resources audience in United States is strongest.

Fig. 05

Top regions by affinity

Open educational resources fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K4.65×
02Oregon~9K2.48×
03Washington, District of Columbia~1K1.13×
04Indiana~7K1.11×
05Montana~1K1.11×
06Alaska<1K1.05×
07North Dakota<1K1.03×
08Vermont<1K1.02×
09Kansas~3K1.01×
10West Virginia~2K1.01×
11South Dakota<1K1.01×
12Massachusetts~6K0.99×
13Iowa~3K0.99×
14Idaho~2K0.99×
15Rhode Island~1K0.99×
16New Hampshire~1K0.98×
17Maine~1K0.98×
18Delaware<1K0.98×
19Colorado~5K0.97×
20Arkansas~3K0.97×
21Minnesota~5K0.96×
22Kentucky~4K0.96×
23New Mexico~2K0.96×
24Hawaii~1K0.96×
25Connecticut~3K0.95×
26Nebraska~2K0.95×
27Oklahoma~3K0.94×
28Mississippi~3K0.94×
29Louisiana~4K0.92×
30Wisconsin~5K0.91×
31Arizona~6K0.90×
32Maryland~5K0.90×
33Washington~6K0.89×
34Nevada~3K0.89×
35Missouri~5K0.88×
36South Carolina~4K0.88×
37Alabama~4K0.88×
38Tennessee~6K0.87×
39North Carolina~8K0.84×
40Michigan~7K0.84×
41Illinois~9K0.83×
42Virginia~7K0.83×
43Pennsylvania~9K0.81×
44Georgia~8K0.81×
45New Jersey~7K0.80×
46California~30K0.79×
47New York~10K0.79×
48Ohio~8K0.79×
49Texas~20K0.76×
50Florida~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Open educational resources, United States
0.66×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open educational resources audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open educational resources audience
#·InterestCategoryAffinity×
01Massive open online courseBusiness & Career176.50×
02EurostarCars & Mobility68.87×
03Sharp AquosTechnology & Electronics68.87×
04Data scienceBusiness & Career21.94×
05Bordeaux wineFood & Beverages21.14×
06BoJack HorsemanMovies & TV18.22×
07Online learning communityBusiness & Career17.97×
08Key FoodShopping17.12×
09EdXKids & Family16.45×
10Business schoolBusiness & Career13.64×
11LinkedInInternet & Social Media10.23×
12Khan AcademyBusiness & Career10.04×
13Distance educationBusiness & Career8.98×
14Web serverTechnology & Electronics8.36×
15InnovationBusiness & Career7.80×
16Sustainable energyHome & Garden7.22×
17Career developmentBusiness & Career6.63×
18Renewable energyBusiness & Career6.32×
19Employment websiteBusiness & Career6.15×
20AirbnbTravel & Leisure2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open educational resources audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open educational resources audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.79×
Need for SecurityCONSERVATISM2.77×
Early Adopter MentalityPOWER2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open educational resources audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.76×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open educational resources have in United States?

Open educational resources has an estimated audience of 331,825 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Open educational resources fans?

53.0% of Open educational resources fans are female, 47.0% are male, with an average age of 40.8 years.

03

Which brands do Open educational resources fans like most?

Open educational resources fans show strongest brand affinity for Massive open online course (176.5×), Data science (21.94×), and Eurostar (68.87×) over the country average.

04

Where do Open educational resources fans live in United States?

Open educational resources fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Open educational resources fans also like?

Beyond Open educational resources itself, the audience over-indexes on Data science (21.94×), Eurostar (68.87×), Innovation (7.8×), and Business school (13.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Open educational resources audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Open educational resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →