Open educational resources Audience in United States
Open educational resources has an estimated audience of 331,825 people in United States. 53.0% are female, 47.0% are male, average age 40.8. Top brand affinities: Lulu 黃路梓茵, Mount Kilimanjaro, Israel, American College of Education, Business English.
Top brand affinities include Lulu 黃路梓茵, Mount Kilimanjaro, Israel, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Open educational resources audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Open educational resources fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 40.8 |
| Estimated audience size | 331,825 |
Audience persona
The typical Open educational resources fan in United States is balanced, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Mount Kilimanjaro | 76.01× | Travel & Leisure |
| Israel | 3.21× | Travel & Leisure |
| American College of Education | 32.95× | Business & Career |
| Business English | 7.58× | Business & Career |
| Natural rubber | 2.69× | Cars & Mobility |
| Jeep Wagoneer | 6.69× | Cars & Mobility |
| Atkins diet | 6.04× | Health |
| Karbala | 10.64× | Travel & Leisure |
| Home construction | 1.65× | Home & Garden |
| Tiara | 10.74× | Politics & Society |
| edureka | 40.34× | Business & Career |
| Mangaka | 3.48× | Literature |
| Historic site | 3.44× | Arts & Culture |
| Powell's Books | 10.69× | Shopping |
| Ken Burns | 5.49× | Movies & TV |
| Cadillac Ranch | 8.92× | Cars & Mobility |
| Certified diabetes educator | 9.77× | Business & Career |
| Hypertext | 4.38× | Technology & Electronics |
| Wikia | 2.44× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.95 |
| Need for Security | CONSERVATISM | 2.54 |
| Career Orientation | POWER | 2.36 |
| Convenience Orientation | PREMIUM | 2.21 |
| Urban Lifestyle | OPEN | 1.66 |
| Risk Appetite | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 9.5% |
| Italy | 8.3% |
See Open educational resources audiences in other countries
- Open educational resources — Germany
- Open educational resources — United Kingdom
- Open educational resources — France
- Open educational resources — Italy
- Open educational resources — Spain
- Open educational resources — Brazil
- Open educational resources — Japan
- Open educational resources — South Korea
- Open educational resources — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Open educational resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.