San Diego Humane Society Audience in United States

San Diego Humane Society logo

San Diego Humane Society has an estimated audience of 742,111 people in United States. 79.7% are female, 20.3% are male, average age 40.5. Top regions: California, Arizona, Washington. Top brand affinities: Hampton University, Collectable, Justice, Natural rubber, Sinaloa.

The average San Diego Humane Society fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Washington. Top brand affinities include Hampton University, Collectable, Justice, with strongest over-indexing on Hampton University (26.83× the country average). Demographically, the San Diego Humane Society audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Park

Demographics of San Diego Humane Society fans

Demographic split for San Diego Humane Society audience in United States
MetricValue
Female79.7%
Male20.3%
Average age40.5
Estimated audience size742,111

Audience persona

The typical San Diego Humane Society fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Hampton University.

Top regions in United States

Top regions ranked by reach for San Diego Humane Society in United States
RegionReachAffinity
California556,58332.81×
Arizona17,5461.16×
Washington15,9941.07×
Texas13,9970.22×
Nevada10,4491.46×
Oregon10,0761.18×
Florida8,5760.17×
New York8,3080.2×
Colorado5,8920.5×
Illinois5,8320.24×
Hawaii5,6801.78×
Virginia4,3590.24×
Massachusetts4,1420.28×
Georgia3,7790.17×
North Carolina3,7050.17×
Pennsylvania3,4540.14×
Idaho2,9170.78×
Ohio2,7030.12×
Utah2,6230.39×
Minnesota2,5750.24×
Wisconsin2,5220.23×
Michigan2,4320.13×
New Jersey2,2110.12×
Tennessee2,2050.15×
Maryland2,1220.17×
Missouri2,0110.17×
Indiana1,7400.13×
Kansas1,7390.3×
South Carolina1,6710.15×
Oklahoma1,4700.18×
Louisiana1,3740.14×
New Mexico1,2680.34×
Alabama1,0960.11×
Washington, District of Columbia1,0940.49×
Connecticut1,0770.14×
Iowa1,0120.17×
Kentucky1,0070.11×
Montana1,0040.49×
Mississippi8830.14×
Nebraska8820.24×
Arkansas8500.14×
West Virginia7290.21×
Alaska7270.46×
Maine7250.27×
New Hampshire6510.22×
Rhode Island6280.27×
South Dakota6260.36×
Vermont6180.47×
North Dakota6090.4×
Wyoming5900.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego Humane Society audience
BrandAffinityCategory
Hampton University26.83×Business & Career
Collectable1.84×Kids & Family
Justice2.93×Politics & Society
Natural rubber1.8×Cars & Mobility
Sinaloa2.91×Travel & Leisure
Good to Great Jim Collins17.06×Literature
Mount Kilimanjaro10.06×Travel & Leisure
edureka17.43×Business & Career
The Groundlings16.92×Arts & Culture
Nebraska Cornhuskers football1.67×Sports
Queens College, City University of New York3.1×Business & Career
Haarlem22.82×Travel & Leisure
Jaws2.32×Movies & TV
Stradivarius3.58×Shopping
Chanticleer (ensemble)5.74×Music & Radio
Stamp collecting1.95×Home & Garden
Heavy hauler4.61×Business & Career
Hayward, California4.35×Travel & Leisure
Ext JS11.52×Technology & Electronics
Home staging2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego Humane Society audience
TraitClusterScore
ExtroversionTHRILL1.67
SustainabilityBALANCE1.51
Community OrientationOPEN1.42
Pet OwnershipJOY1.24
Design AffinityPREMIUM1.23
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for San Diego Humane Society
CountryShare
United States74.0%
United Kingdom8.0%
Canada4.6%

See San Diego Humane Society audiences in other countries

More Park audiences in United States

Frequently asked questions

How many fans does San Diego Humane Society have in United States?

San Diego Humane Society has an estimated audience of 742,111 people in United States, concentrated in California and Arizona.

What is the gender split and age of San Diego Humane Society fans?

79.7% of San Diego Humane Society fans are female, 20.3% are male, with an average age of 40.5 years.

Which brands do San Diego Humane Society fans like most?

San Diego Humane Society fans show strongest brand affinity for Hampton University (26.83×), Collectable (1.84×), and Justice (2.93×) over the country average.

Where do San Diego Humane Society fans live in United States?

San Diego Humane Society fans in United States are most concentrated in California (reach 556,583), Arizona (reach 17,546), and Washington (reach 15,994). These three regions account for the largest share of the active audience.

What other brands do San Diego Humane Society fans also like?

Beyond San Diego Humane Society itself, the audience over-indexes on Collectable (1.84×), Justice (2.93×), Natural rubber (1.8×), and Sinaloa (2.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Humane Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.