Rascasse Audience Intelligence

San Diego Humane Society Audience in United States

Name: San Diego Humane Society — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about San Diego Humane Society in United States — modelled from more than twelve digital signal sources. San Diego Humane Society has an estimated audience of 742,111 people in United States.

#3among Park in United States #9819among Topic in United States #2205in Travel & Leisure

The average San Diego Humane Society fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Khan Academy, This Is Us (TV series), Once Upon a Time (TV series), with strongest over-indexing on Khan Academy (35.12× the country average).

Demographically, the San Diego Humane Society audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego Humane Society fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Khan Academy.

Category: Travel & Leisure · Type: Topic · Subtype: Park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego Humane Society profile in United States.

Audience size

742K

in United States

Gender

79.7%♀

20.3% male

Age

40.5

average years

Country rank

#28817

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of San Diego Humane Society fans

79.7% are female, 20.3% are male, average age 40.5.

Fig. 02

Gender split

79.7%

Female

20.3%

Male

Demographic split for San Diego Humane Society audience in United States
Metric	Value
Female	79.7%
Male	20.3%
Average age	40.5
Estimated audience size	742,111

Fig. 03

Age distribution

Age distribution of the San Diego Humane Society audience in United States
Age bracket	Share	%
16-19		8%
20-29		27%
30-39		28%
40-49		17%
50+		20%

Fig. 04

Worldwide distribution

73.9%

of the worldwide San Diego Humane Society audience comes from United States.

Worldwide audience distribution share by country for San Diego Humane Society
Country	Share
United States	73.9%
United Kingdom	8.0%
Canada	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego Humane Society audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego Humane Society fans by region: top regions in United States
#	Region	Reach	×
01	California	~600K	32.27×
02	Hawaii	~5K	1.43×
03	Nevada	~9K	1.26×
04	Arizona	~20K	1.10×
05	South Dakota	~2K	1.10×
06	Oregon	~9K	1.09×
07	Washington	~20K	1.02×
08	Alaska	~1K	0.93×
09	Vermont	~1K	0.90×
10	Idaho	~3K	0.89×
11	North Dakota	~1K	0.89×
12	Montana	~2K	0.88×
13	Delaware	~2K	0.86×
14	West Virginia	~3K	0.85×
15	Rhode Island	~2K	0.85×
16	Mississippi	~5K	0.84×
17	New Hampshire	~2K	0.84×
18	Maine	~2K	0.83×
19	Arkansas	~5K	0.81×
20	Washington, District of Columbia	~2K	0.80×
21	Nebraska	~3K	0.79×
22	New Mexico	~3K	0.79×
23	Kentucky	~7K	0.78×
24	Alabama	~8K	0.77×
25	Louisiana	~7K	0.76×
26	Iowa	~5K	0.76×
27	Kansas	~4K	0.75×
28	Oklahoma	~6K	0.74×
29	Connecticut	~5K	0.73×
30	South Carolina	~8K	0.68×
31	Utah	~5K	0.68×
32	Indiana	~9K	0.65×
33	Missouri	~8K	0.64×
34	Colorado	~7K	0.63×
35	Tennessee	~9K	0.62×
36	Wisconsin	~7K	0.61×
37	Maryland	~8K	0.60×
38	Minnesota	~6K	0.59×
39	New Jersey	~10K	0.58×
40	Michigan	~10K	0.55×
41	Massachusetts	~8K	0.54×
42	Ohio	~10K	0.53×
43	Georgia	~10K	0.50×
44	North Carolina	~10K	0.50×
45	Virginia	~9K	0.50×
46	Pennsylvania	~10K	0.49×
47	Illinois	~10K	0.45×
48	Florida	~20K	0.37×
49	New York	~20K	0.36×
50	Texas	~20K	0.34×

Affinity by region — San Diego Humane Society, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego Humane Society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego Humane Society audience
#	Interest	Category	×
01	Dutch Wonderland	Travel & Leisure	55.87×
02	Friday Night Lights (TV series)	Movies & TV	55.11×
03	America's Test Kitchen	Food & Beverages	48.75×
04	Kings Island	Travel & Leisure	46.64×
05	Kumon	Business & Career	39.96×
06	This Is Us (TV series)	Movies & TV	37.55×
07	Once Upon a Time (TV series)	Movies & TV	35.66×
08	Khan Academy	Business & Career	35.12×
09	SeaWorld San Diego	Travel & Leisure	34.91×
10	The Good Wife	Movies & TV	34.91×
11	Jane the Virgin	Movies & TV	34.03×
12	Full House	Movies & TV	31.11×
13	Plated	Shopping	29.60×
14	Cedar Point	Travel & Leisure	26.85×
15	Busch Gardens	Travel & Leisure	26.85×
16	Knott's Berry Farm	Travel & Leisure	24.61×
17	Chopped (TV series)	Movies & TV	21.96×
18	Pet Supplies Plus	Shopping	20.14×
19	Hell's Kitchen (U.S. TV series)	Movies & TV	19.20×
20	Gymboree	Fashion & Accessoires	16.95×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego Humane Society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by San Diego Humane Society audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.02×
Family Orientation	CONSERVATISM	1.86×
Community Orientation	OPEN	1.85×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by San Diego Humane Society audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.81×
DIY Mentality	THRILL	0.84×
Healthy Lifestyle	BALANCE	0.97×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does San Diego Humane Society have in United States?

San Diego Humane Society has an estimated audience of 742,111 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego Humane Society fans?

79.7% of San Diego Humane Society fans are female, 20.3% are male, with an average age of 40.5 years.

Which brands do San Diego Humane Society fans like most?

San Diego Humane Society fans show strongest brand affinity for Khan Academy (35.12×), This Is Us (TV series) (37.55×), and Once Upon a Time (TV series) (35.66×) over the country average.

Where do San Diego Humane Society fans live in United States?

San Diego Humane Society fans in United States are most concentrated in California (reach ~600K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do San Diego Humane Society fans also like?

Beyond San Diego Humane Society itself, the audience over-indexes on This Is Us (TV series) (37.55×), Once Upon a Time (TV series) (35.66×), Full House (31.11×), and America's Test Kitchen (48.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Humane Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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