Pet Supermarket Audience in United States

Pet Supermarket logo

Pet Supermarket has an estimated audience of 1,451,355 people in United States. 65.9% are female, 34.1% are male, average age 34.2. Top regions: Florida, Georgia, North Carolina. Top brand affinities: Voltron: Legendary Defender, South Asian cuisine, Boogie-woogie (dance), All You Can Eat, Eden Lake.

The average Pet Supermarket fan in United States is 34.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include Voltron: Legendary Defender, South Asian cuisine, Boogie-woogie (dance), with strongest over-indexing on Voltron: Legendary Defender (13.02× the country average). Demographically, the Pet Supermarket audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Career Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Pet Supermarket fans

Demographic split for Pet Supermarket audience in United States
MetricValue
Female65.9%
Male34.1%
Average age34.2
Estimated audience size1,451,355

Audience persona

The typical Pet Supermarket fan in United States is more female, around 34.2 years old, with strong Career Orientation tendencies and a notable affinity for Voltron: Legendary Defender.

Top regions in United States

Top regions ranked by reach for Pet Supermarket in United States
RegionReachAffinity
Florida1,088,51721.99×
Georgia291,3536.52×
North Carolina207,5454.75×
Texas189,3251.52×
Alabama105,2475.19×
South Carolina88,8944.07×
Tennessee50,9001.75×
California14,6500.09×
Kentucky12,1370.67×
New York12,0140.15×
Pennsylvania8,4230.17×
Virginia8,0640.23×
Ohio6,1670.14×
New Jersey6,0400.16×
Illinois5,4670.11×
Michigan4,1840.11×
Maryland3,7130.15×
Indiana3,3220.13×
Massachusetts3,1390.11×
Louisiana2,8700.15×
Nevada2,3120.16×
Colorado2,3060.1×
Connecticut2,1210.15×
Arizona2,0820.07×
Missouri1,9530.08×
Washington1,9250.07×
Wisconsin1,7140.08×
Mississippi1,7110.14×
Minnesota1,5920.08×
Oklahoma1,1490.07×
Oregon1,1160.07×
West Virginia1,0750.16×
Arkansas9850.08×
Kansas8150.07×
Iowa8020.07×
New Hampshire7940.14×
Washington, District of Columbia7180.16×
Utah6430.05×
Maine6380.12×
Rhode Island6130.13×
Idaho4890.07×
Delaware4800.12×
Nebraska4790.07×
New Mexico3610.05×
Vermont2890.11×
Hawaii2830.05×
Montana2650.07×
South Dakota1930.06×
Alaska1920.06×
North Dakota1880.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet Supermarket audience
BrandAffinityCategory
Voltron: Legendary Defender13.02×Movies & TV
South Asian cuisine6.08×Food & Beverages
Boogie-woogie (dance)9.23×Music & Radio
All You Can Eat5.02×Food & Beverages
Eden Lake3.6×Movies & TV
Bunga bunga33.76×Politics & Society
Ichiro Suzuki3.27×Sports
Leverage (TV series)2×Movies & TV
Gaelic football1.86×Sports
Pot roast2.47×Food & Beverages
Lebanese cuisine2.02×Food & Beverages
IRS e-file2.98×
Tech News2.34×Technology & Electronics
Cagayan5.31×Travel & Leisure
Shirley Caesar2.43×Music & Radio
Inland Empire (film)1.91×Movies & TV
Elmira College1.76×Business & Career
Employee retention2.53×Business & Career
Enrique Hernández (baseball)2.38×Sports
Certified diabetes educator2.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet Supermarket audience
TraitClusterScore
Career OrientationPOWER1.83
Pet OwnershipJOY1.43
Convenience OrientationPREMIUM1.4
Community OrientationOPEN1.23
DIY MentalityTHRILL1.14
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Pet Supermarket
CountryShare
United States94.0%
United Kingdom3.4%
Italy0.5%

See Pet Supermarket audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Pet Supermarket have in United States?

Pet Supermarket has an estimated audience of 1,451,355 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Pet Supermarket fans?

65.9% of Pet Supermarket fans are female, 34.1% are male, with an average age of 34.2 years.

Which brands do Pet Supermarket fans like most?

Pet Supermarket fans show strongest brand affinity for Voltron: Legendary Defender (13.02×), South Asian cuisine (6.08×), and Boogie-woogie (dance) (9.23×) over the country average.

Where do Pet Supermarket fans live in United States?

Pet Supermarket fans in United States are most concentrated in Florida (reach 1,088,517), Georgia (reach 291,353), and North Carolina (reach 207,545). These three regions account for the largest share of the active audience.

What other brands do Pet Supermarket fans also like?

Beyond Pet Supermarket itself, the audience over-indexes on South Asian cuisine (6.08×), Boogie-woogie (dance) (9.23×), All You Can Eat (5.02×), and Eden Lake (3.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.