Pet Supermarket Audience in United States
Pet Supermarket has an estimated audience of 1,451,355 people in United States. 65.9% are female, 34.1% are male, average age 34.2. Top regions: Florida, Georgia, North Carolina. Top brand affinities: PSV Eindhoven, Pet sitting, Dog agility, Back to the Future, Deutsche Eishockey Liga.
The average Pet Supermarket fan in United States is 34.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include PSV Eindhoven, Pet sitting, Dog agility, with strongest over-indexing on PSV Eindhoven (76.12× the country average). Demographically, the Pet Supermarket audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Career Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Pet shop
Demographics of Pet Supermarket fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 34.2 |
| Estimated audience size | 1,451,355 |
Audience persona
The typical Pet Supermarket fan in United States is more female, around 34.2 years old, with strong Career Orientation tendencies and a notable affinity for PSV Eindhoven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,088,517 | 21.99× |
| Georgia | 291,353 | 6.52× |
| North Carolina | 207,545 | 4.75× |
| Texas | 189,325 | 1.52× |
| Alabama | 105,247 | 5.19× |
| South Carolina | 88,894 | 4.07× |
| Tennessee | 50,900 | 1.75× |
| California | 14,650 | 0.09× |
| Kentucky | 12,137 | 0.67× |
| New York | 12,014 | 0.15× |
| Pennsylvania | 8,423 | 0.17× |
| Virginia | 8,064 | 0.23× |
| Ohio | 6,167 | 0.14× |
| New Jersey | 6,040 | 0.16× |
| Illinois | 5,467 | 0.11× |
| Michigan | 4,184 | 0.11× |
| Maryland | 3,713 | 0.15× |
| Indiana | 3,322 | 0.13× |
| Massachusetts | 3,139 | 0.11× |
| Louisiana | 2,870 | 0.15× |
| Nevada | 2,312 | 0.16× |
| Colorado | 2,306 | 0.1× |
| Connecticut | 2,121 | 0.15× |
| Arizona | 2,082 | 0.07× |
| Missouri | 1,953 | 0.08× |
| Washington | 1,925 | 0.07× |
| Wisconsin | 1,714 | 0.08× |
| Mississippi | 1,711 | 0.14× |
| Minnesota | 1,592 | 0.08× |
| Oklahoma | 1,149 | 0.07× |
| Oregon | 1,116 | 0.07× |
| West Virginia | 1,075 | 0.16× |
| Arkansas | 985 | 0.08× |
| Kansas | 815 | 0.07× |
| Iowa | 802 | 0.07× |
| New Hampshire | 794 | 0.14× |
| Washington, District of Columbia | 718 | 0.16× |
| Utah | 643 | 0.05× |
| Maine | 638 | 0.12× |
| Rhode Island | 613 | 0.13× |
| Idaho | 489 | 0.07× |
| Delaware | 480 | 0.12× |
| Nebraska | 479 | 0.07× |
| New Mexico | 361 | 0.05× |
| Vermont | 289 | 0.11× |
| Hawaii | 283 | 0.05× |
| Montana | 265 | 0.07× |
| South Dakota | 193 | 0.06× |
| Alaska | 192 | 0.06× |
| North Dakota | 188 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 76.12× | Sports |
| Pet sitting | 14.1× | Pets & Animals |
| Dog agility | 11.61× | Pets & Animals |
| Back to the Future | 13.02× | Movies & TV |
| Deutsche Eishockey Liga | 32.09× | Sports |
| Feyenoord | 33.76× | Sports |
| GameStop | 3.27× | Games |
| Pet store | 2.84× | Pets & Animals |
| Private equity | 5.16× | Business & Career |
| Online food ordering | 3.52× | Food & Beverages |
| Lowe's | 1.73× | Shopping |
| Western Union | 4.02× | Business & Career |
| Dog training | 4.87× | Pets & Animals |
| Florida Panthers | 5.66× | Sports |
| Toys | 1.6× | Games |
| PetSmart | 4.15× | Shopping |
| Livemusic | 2.19× | Music & Radio |
| Supermarket | 1.91× | Shopping |
| Photochromic lens | 10.22× | Health |
| Hyundai | 2.98× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.83 |
| Pet Ownership | JOY | 1.43 |
| Convenience Orientation | PREMIUM | 1.4 |
| Community Orientation | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.0% |
| United Kingdom | 3.4% |
| Italy | 0.5% |
See Pet Supermarket audiences in other countries
More Pet shop audiences in United States
- Petco (32,894,343)
- Chewy (29,692,299)
- PetSmart (9,693,321)
- Pet Supplies Plus (6,112,454)
- Pedigree Petfoods (1,455,480)
Frequently asked questions
How many fans does Pet Supermarket have in United States?
Pet Supermarket has an estimated audience of 1,451,355 people in United States, concentrated in Florida and Georgia.
What is the gender split and age of Pet Supermarket fans?
65.9% of Pet Supermarket fans are female, 34.1% are male, with an average age of 34.2 years.
Which brands do Pet Supermarket fans like most?
Pet Supermarket fans show strongest brand affinity for PSV Eindhoven (76.12×), Pet sitting (14.1×), and Dog agility (11.61×) over the country average.
Where do Pet Supermarket fans live in United States?
Pet Supermarket fans in United States are most concentrated in Florida (reach 1,088,517), Georgia (reach 291,353), and North Carolina (reach 207,545). These three regions account for the largest share of the active audience.
What other brands do Pet Supermarket fans also like?
Beyond Pet Supermarket itself, the audience over-indexes on Pet sitting (14.1×), Dog agility (11.61×), Back to the Future (13.02×), and Deutsche Eishockey Liga (32.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pet Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.