Rascasse Audience Intelligence

Pet Supermarket Target Market in United States

A data profile of the people who buy, follow and care about Pet Supermarket in United States — modelled from more than twelve digital signal sources. Pet Supermarket has an estimated audience of 1,460,112 people in United States.

#6among Pet shop in United States#1875among Brand in United States#314in Shopping

The average Pet Supermarket fan in United States is 34.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, North Carolina.

Top brand affinities include Pet sitting, Dog agility, Wendy's, with strongest over-indexing on Pet sitting (22.77× the country average).

Demographically, the Pet Supermarket audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet Supermarket fan in United States is more female, around 34.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pet sitting.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet Supermarket profile in United States.

Audience size
1.5M
in United States
Gender
65.9%♀
34.1% male
Age
34.2
average years
Country rank
#18127
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pet Supermarket

65.9% are female, 34.1% are male, average age 34.2.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Pet Supermarket audience in United States
MetricValue
Female65.9%
Male34.1%
Average age34.2
Estimated audience size1,460,112
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Pet Supermarket audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Pet Supermarket audience comes from United States.

Worldwide audience distribution share by country for Pet Supermarket
CountryShare
United States93.9%
United Kingdom3.3%
Brazil0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet Supermarket audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet Supermarket customers by region in United States
#RegionReachAffinity×
01Florida~1M22.92×
02Georgia~300K6.22×
03Alabama~100K5.13×
04North Carolina~200K4.88×
05South Carolina~90K4.12×
06Tennessee~50K1.71×
07Texas~200K1.38×
08Alaska~3K0.81×
09South Dakota~3K0.80×
10North Dakota~2K0.79×
11Montana~3K0.77×
12Hawaii~5K0.76×
13Kentucky~10K0.75×
14Vermont~2K0.73×
15New Mexico~5K0.67×
16Idaho~5K0.64×
17Nebraska~5K0.62×
18Rhode Island~3K0.59×
19Delaware~2K0.59×
20Maine~3K0.56×
21New Hampshire~3K0.54×
22Arkansas~6K0.53×
23Utah~7K0.52×
24West Virginia~3K0.51×
25Iowa~6K0.49×
26Kansas~6K0.49×
27Washington, District of Columbia~2K0.49×
28Oklahoma~8K0.47×
29Mississippi~5K0.45×
30Oregon~7K0.42×
31Wisconsin~8K0.35×
32Minnesota~7K0.35×
33Louisiana~6K0.34×
34Connecticut~5K0.34×
35Missouri~8K0.33×
36Nevada~5K0.33×
37Arizona~9K0.29×
38Washington~9K0.29×
39Colorado~6K0.28×
40Indiana~7K0.27×
41Maryland~6K0.26×
42Virginia~9K0.25×
43Massachusetts~7K0.25×
44Michigan~9K0.23×
45New Jersey~8K0.22×
46Pennsylvania~10K0.21×
47Ohio~9K0.21×
48Illinois~9K0.19×
49New York~10K0.17×
50California~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Pet Supermarket, United States
0.13×1.00×22.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet Supermarket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet Supermarket audience
#·InterestCategoryAffinity×
01Pet sittingPets & Animals22.77×
02Dog agilityPets & Animals16.88×
03Private equityBusiness & Career8.62×
04Dog trainingPets & Animals7.54×
05Weather forecastingHome & Garden5.22×
06HyundaiCars & Mobility5.14×
07FedExBusiness & Career4.25×
08Sustainable energyHome & Garden4.03×
09Wendy'sFood & Beverages3.96×
10Discount storesShopping3.59×
11GameStopGames3.59×
12Mortgage loansBusiness & Career3.55×
13Vehicle insuranceCars & Mobility3.47×
14Solar energyHome & Garden3.42×
15Domino's PizzaFood & Beverages2.80×
16Pizza HutFood & Beverages2.75×
17McDonald'sFood & Beverages2.68×
18Shopping mallsShopping2.61×
19PinterestInternet & Social Media2.09×
20FurnitureHome & Garden1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet Supermarket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet Supermarket audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.02×
Career OrientationPOWER2.83×
Family OrientationCONSERVATISM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet Supermarket audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Healthy LifestyleBALANCE0.74×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pet Supermarket's target market in United States?

Pet Supermarket's target market in United States covers an estimated 1,460,112 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Pet Supermarket customers?

65.9% of the Pet Supermarket audience are female, 34.1% are male, with an average age of 34.2 years.

03

Which brands do Pet Supermarket fans like most?

Pet Supermarket fans show strongest brand affinity for Pet sitting (22.77×), Dog agility (16.88×), and Wendy's (3.96×) over the country average.

04

Where do Pet Supermarket fans live in United States?

Pet Supermarket fans in United States are most concentrated in Florida (reach ~1M), Georgia (reach ~300K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pet Supermarket fans also like?

Beyond Pet Supermarket itself, the audience over-indexes on Dog agility (16.88×), Wendy's (3.96×), Private equity (8.62×), and Mortgage loans (3.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Pet Supermarket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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